Oversees creative operations, copywriting, and brand strategy.Developing GTM launches, social media and influencer marketing, and content strategies, a leadingcontent creation studio, and branding development group. Key accountabilities include:Determining clients’ market expansion and activation goals, and strategic objectives to steer creativedirection and visual content development efforts.• Preparing client and product brand messaging.• Generating and proposing visual design packages to represent clients’ mission and visions.• Creating and launching multimedia and traditional media marketing and branding strategies.• Collaborating with the design team to optimize clients’ website experience; implementing robust landingpage and brand visual A/B testing; to elevate customer conversion rates.• Developing, testing, and launching client channel-specific campaigns to energize brand and productawareness while engaging and converting target audiences.

I am a creative director for Foreign Made Films, a minority-owned production company based in Atlanta, GA. While working with Foreign Made Films, I have creative directed or creative written video concepts for artists such as Saucy Santana, Kap G, Queen Naija, Burga, Trina, and many others.Amongst the videos I have worked on, they have surpassed over 4 million views.

I Am Ledjen is my business for content creation, brand management, and creative direction services. I work with clients to help boost their sales/revenue. In addition to creating business objectives to ensure their business is perceived as planned and achieving goals. I also offer my creative direction services where I create treatments for photo and video campaigns for industries stretching from fashion, tech, beauty, and medical. I spark ideas and oversee the completion of the campaign.Other services include lifestyle photography and freelance writing.Through my services, I have created treatments for magazine editorials, fashion campaigns, and business advertisements where I have increased visibility by 125%.

I serve as the company Business Administrator for iLoveKare: overseeing all emails, employee schedules, budgeting, social media, and creative direction. In addition to numerous tasks that help the flow of the business, such as creating marketing objectives and write/edit all company documents.Since working with iLoveKare, I have increased social media engagement by 8963%, and people reached by 148940%. I assisted with the creation and direction of the new company website and other related company content, such as videos.

As a key member of the Talent leadership team, contribute to the overall talent development strategy for Grail Talent.- Demonstrate value-driven leadership and build an inclusive and empowering team culture - Own centralized talent management strategy & processes (e.g., goal-setting, feedback & annual review, talent review, promotion) to ensure equitable and inclusive outcomes - Enhance the development of a holistic executive talent review and succession planning strategy, in partnership with HRBP & DIBs teams - Create a framework for career pathing and implement meaningful solutions to activate the internal talent marketplace - Responsible for talent analytics, establish KPI’s to evaluate the impact and success of talent programs and adjust strategy based on insights- Management of content creators and other creators- Booking brand deals, song promotions, and product partnerships

Creative Director for the fashion brand and showroom, Unicorn Universe based in Atlanta, GA.Tasks include:- Contacting and communicating with manufacturing and production vendors.- Designing and creating fashion collections.- Creating fashion treatments for fashion campaigns. Includes facilitating all photoshoots, product shots, and sets.- Overseeing company Instagram with 202K followers (@unicornuniverseusa).- Communicating with photographers, set designers, graphic designers, web designers, and email marketers.- Creating a PR list for upcoming collections. - Creating company lookbooks. Since working with Unicorn Universe, I have helped increase brand social media following by 10,000. Increase page traffic by 48% and overall revenue by 54%.

I completed a virtual summer internship with the Italian Fashion Showroom, Modern Showroom, in the summer of 2020. Amidst the ongoing COVID-19 pandemic, I was presented with the funded opportunity to conduct a virtual internship with Modern Showroom to assist with marketing objectives and increasing their clientele base.Throughout my internship, I created excel documents, presenting international companies that Modern Showroom would be able to add to their portfolio of clients.

Works in conjunction with all department managers. Creating an environment that is less threatening to team members to foster their professional growth and personal growth. Assist with staff training, overseeing all departments, and store leading.

Biannual magazine publication. Responsible for brainstorming fashion shoot inspiration and themes, reaching out to location vendors, model scouting, styling, creative direction and writing articles.

Senior Marketing Specialist for Hub on Campus Lexington. Assist with creating marketing strategies and goals. Serving as their In-house photographer; capturing and editing pictures for Hub events, in addition to creating business creative content.

Hand-selected to capture unique fashion movements and deliver trends as they develop on my campus. Possess a keen eye for the next big craze in all realms of the fashion industry.

Weekly Article about pop-culture, music, entertainment, politics and activism, health, and wellness.

Customer service and buying merchandise for their store. In addition to being a store fashion buyer and fashion consultant, I was also the Manager on Duty whenever the manager was not present. I assisted with training new hires as well as making store merchandise and advertisement decisions.