I am journalist by background that has chosen Entertainment field. Passionate by TV, Cinema, Comics, Innovation, Creativity, Audience and customer behaviour, Desing, Marketing and Problem solving. The most satisfying achievement in my career was the viralization of the new videoclip version of Romaria. I directed the videoclip with big music stars, such as Maria Rita, Renato Teixeira, Daniel, Thiaguinho and Priest Fábio de Melo, in tribute to the 300 years of Nossa Senhora Aparecida, for Vanguarda TV, Rede Globo affiliate. The video was firstly shown after the iconic TV show "Fantastico" and had 4 million views just on Renato Teixeira's facebook page, plus the viralization in other webpages and social media platform. The videoclip web link is just right below. Furthermore, in the same TV channel, I have edited/directed two other rewarding works: the TV special "Future of cities" and the series "Generation Selfie". Previously at TV Aparecida channel, I could direct the debate TV show called "Et Cetera", one presidential debate and part of the event related to the visit in Brazil of Pope Bento XVI. Other activities that I perform: TV merchandising actions and the founder of Innovation Core of Vanguarda TV, which was created in order to think about new options of format and video language. In my personal life are present a lot of TV, series, cinema, podcast and a comic and action figures collection. Since I believe that social media has a lot to say about ourselves, please feel free to look in my facebook and instagram page.( https://www.instagram.com/lednov/ ).