(Granpaso) unlocks future competitive advantage for brands by finding more critical problems to solve through a deeper, unfiltered understanding of consumers and culture.

Associate Professor of the subject "Experience Design" within the Master's program in Creative Direction for Retail.

For the past few years, I have expanded my responsibilities in Brand Strategy to include its management and activation, for example: designing a new omnichannel experience to be expanded across the retail network, expanding services to strategically capitalize on a unified customer approach or defining new creative and innovation models to enhance the competitiveness of companies within the design and lifestyle sectors.Responsibilities: Omnichannel Strategy, Brand Activation, Project Management, Business Design.Industries: Travel & Hospitality, Skincare, Architecture & Construction, Jewelry, Accessories & Lifestyle, Homeware & DIY Retail.

At the beginning of this new stage at Nadie, I focused on continuing and deepening the development of Market Research aimed at designing strategic plans for Brand Identity and Positioning. Depending on the specific characteristics of each project, I worked on defining new Customer Experiences, Marketing Strategies, Communication Plans and Product Proposals, among others.Responsibilities: Brand Identity, Marketing Strategy, Retail Innovation, Brand Strategy. Industries: Travel & Hospitality, Jewelry, Habitat, Arts & Culture, Food & Beverage, Luxury.

I joined The Cocktail as a Strategic Designer to strengthen the Customer Experience Department, collaborating with the UX, UI & Product Design and Strategic Business Development teams, among others, to develop digital transformation projects. Unfortunately, my arrival coincided with the onset of the COVID-19 pandemic.Responsibilities: Qualitative Research, Trend Analysis, Business Definition.Industries: Energy, Real Estate, Consumer Goods.

I started my career in consulting by joining the team at Nadie, assisting in Market Research, Consumer Analysis and Brand & Business Audits. My commitment was to contribute to the identification of key insights for the creation and design of strategic plans for Brand Positioning, Identity and Communication.Responsibilities: Desk Research, Insight Detection, Brand Naming, Brand Identity, Brand Strategy. Industries: Habitat, Travel & Hospitality, Consumer Goods.

My career repositioning in market research and brand strategy evolved through small commissions for emerging projects, spanning from art and culture to fashion. A situation that allowed me to reconcile my targeted education in Consumer Research and Service Design.Responsibilities: Cultural Research, Creative Proposals, Brand Identity, Graphic Design.Industries: Arts, Design, Fashion.

Taller de Casquería was an Independent Creative Collective with an experimental practice bridging research and design, questioning the appropriate format for each purpose. Exploring various avenues, including Audiovisual Production, Exhibition Design and Artistic Research.Since 2020, Taller de Casquería has evolved into Burr Studio, with a more focused practice in Spatial and Architectural Design.Responsibilities: Creative Proposals, Event & Activation Strategy, Space Identity, Graphic Design, Project Management.Industries: Architecture, Culture, Civil Engineering, Arts, Fashion.

Associate Professor of the subjects "Window Dressing" and "Material & Colour" within the Bachelor's program in Interior Design.