Laura Doty Falls Email & Phone Number

Memphis, Tn, Us

Memphis, Tennessee, United States

Memphis, Tennessee, United States

Led multi-channel marketing & communications strategies that amplified school brand awareness, engaged potential parents and students and drove enrollment.

Memphis, Tn

Responsible for the development and implementation of internal communications strategies and plans to assist with employee engagement surrounding operational and brand initiatives as well as other enterprise efforts. Defined objectives, developed strategies, tactics and messages and identified appropriate channels to effectively achieve desired communications goals. Lead the development of enterprise content strategy for intranet and other internal communications channels. Developed communication effectiveness measurement program and completed periodic measurement and reporting of channels.

Memphis, Tn

Developed a comprehensive marketing plan for events and campaigns; coordinated execution of partnerships with Zoo sponsors and event partners. Managed all Social Media accounts, including, but not limited to, Facebook, Twitter, Instagram, YouTube. Managed, updated and maintained website activity. Created Social Media content for all necessary channels. Editor of bi-monthly members' magazine, Exzooberance. Managed consignment ticket program, hotel partnership program and Exzooberance ad sales. Acted as main media contact. Served the Zoo by performing public, media and community relations.

Memphis, Tn

Managed all Social Media accounts, including, but not limited to, Facebook, Twitter, Instagram, YouTube; Managed, updated and maintain edwebsite activity; create dSocial Media content for all necessary channels; editor of bi-monthly members' magazine, Exzooberance; act as main media contact; served the Zoo by performing public, media and community relations

Memphis, Tn

Account Coordinator for over 10 clients, including Ballet Memphis, Ready Shelby, Memphis Medical Center and Christ Community Health Services, provided regular updates and maintained relationships; acted as the Social Media Coordinator for clients such as Destination King, RiverArtsFest and Clark/Dixon Architects, maintained social media platforms such as Facebook, Flickr and YouTube, as well as updated their websites; performed focused online research to gather information regarding clients’ industry; coordinated office schedule

Birmingham, Alabama Area

Helped implement and facilitate Corporate Hospitality suites for Regions Charity Classic golf tournament, Magic City Classic and SEC Baseball tournament; maintained ticket matrix; created and distributed surveys for Regions Charity Classic Corporate Hospitality members using Surveymonkey.com; wrote thank you cards to golf tournament participants, clerical duties

Managed 20 chapters; educated and informed collegians and local alumnae about policies, procedures and style guides; educated collegians and alumnae members on Marketing and Public Relations practices; helped plan and implement recruiting events; guided, mentored, and educated young women on leadership practices, marketing tools and risk management issues; traveled extensively from coast to coast

Coordinated promotions for football, men’s and women’s basketball, baseball, women’s soccer and volleyball; facilitated promotions during time outs and halftimes for basketball; Coordinated and planned “Diamond Girl for a Day” event, for 2 years; worked with $10,000 Diamond Girl budget; filmed as promotion spokesperson during home football games; set up staging areas; created posters and flyers; navigated DLP boards during basketball; worked with over 50 Diamond Girls during baseball; set up try-outs and interviews for Diamond Girls

Bba, Marketing Communications

Ma, Apr