Ledvi Beza Email & Phone Number

United States

I work with clients in the retail, CPG, QSR, enterprise software, social network, and automotive categories to build deeper empathy with their customers and non-customers. I connect performance data with insights that help guide strategy.

I get answers. As a behavioral scientist and consumer insights expert, I decode the intricate patterns of human behavior to get my teams to the right next steps. I've been helping companies understand not just what their customers do, but why they do it for 17 years. Often, I bring a new point of view and help my clients think about consumer actions in a.

Provides deep understanding of consumer choice and how to impact it. Helped develop proprietary application of behavioral science in marketing and works to apply these methods in client work. Uses behavioral economics, biometric testing, and psychology to provide a guide to understanding consumers' implicit motivations to drive work including branding.

Guatemala

Led research to explore key farming behaviors contributing to childhood malnutrition in Guatemala. Worked closely with members of partner NGO, Semilla Nueva. Managed social marketing project from implementation planning and primary research design to data collection, statistical analysis, community outreach and strategic planning to help minimize maize.

Created and adapted content for specialized audiences. Worked with local, national and international clients including The Mosaic Company, Eckerd Kids, Marriott Hotels and NHTSA. Managed copy adaptations to Spanish, Brazilian Portuguese and Mandarin. Also conducted research, statistical analysis and reporting. Zealous member of the office motorcycle club.

Conducted social marketing research and research-based consulting primarilyin the fields of health, education, safety, economic development/entrepreneurship, environmental sustainability and human behavior change.

Tallahassee, Florida Area

Designed, conducted and analyzed qualitative and quantitative research directed at changing behaviors related to public health and environmental issues. Developed creative concepts and copywriting for local and national clients' ads and messaging for television, radio, print and web. Research and creative work was carried out in both English and Spanish..

Master Of Arts (M.A.), Integrated Marketing Communication

Multicultural Marketing Hispanic Marketing Account Planning Statistical Analysis

Bachelor Of Arts (B.A.), International Relations And Affairs

Activities and Societies: Student GovernmentMinor in Economics