I am a strategic marketing leader with deep integrated and product marketing expertise. Data-driven market analysis and informed insights from proven experience across multiple industries fuel my marketing strategies to drive progress and growth. Throughout my career, I have honed my expertise in leading and empowering high-performing teams, fostering collaboration across disciplines within highly matrixed organizations.With a deep passion and expertise for brand development, I effectivity communicate the brand's unique positioning through multi-channel marketing strategies. One of my core strengths is identifying and capitalizing on opportunities to reduce costs while implementing transformational marketing solutions. I understand the importance of balancing innovation with efficiency and have a proven track record of delivering impactful marketing campaigns that yield tangible results.As a leader, I inspire and motivate cross-functional teams by aligning a shared sense of purpose and providing a clear vision.° Establishing and implementing a digital marketing strategy, including website design, content development, lead generation, and SEO optimization, still in use today, moving the needle toward modernization.° Transforming a highly complicated, hyper matrix environment into a simplified product suite and task service solutions platform by organizing more than 100 unique solutions through brand and market research to include integrated stories and messaging.° Rebranding and modernizing JELD-WEN company brand and marketing. Launching content and digital marketing strategies internally, and establishing an integrated marketing approach including, an increased social media presence, aiding in organic website growth and traffic increase by 400%.I am always open to expanding my professional network. If you would like to connect, please contact me at lvandi41@gmail.com.
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Director Of Customer ExperienceUl SolutionsCharlotte, Nc, Us -
Director Of Account Based MarketingUl Solutions Jul 2024 - Present -
Director Of Integrated MarketingJll Apr 2023 - Aug 2024Charlotte, North Carolina, United StatesManage team that supports $2B high-matrix business division of global commercial real estate firm. Develop global integrated marketing strategy and plan that align with business goals and strategy. -
Product Marketing Director - Portfolio ServicesJll Nov 2021 - Apr 2023Charlotte, North Carolina, United StatesLed and built team of 4 direct reports and 5 indirect reports and manage $2M budget. Orchestrated and grew product platform, portfolio services, integrated messaging, and stories, valuing suggestions and key messaging for product positioning and business growth objectives. -
Product Marketing Lead - Environment & SustainabilityUl Solutions Jul 2018 - Nov 2021Greater Atlanta AreaChampioned service solutions for environment, social, and governance (ESG) goals and indoor air quality (IAQ) testing for marketplace in specialized division at safety testing, inspection, and certification organization, supporting Fortune 500 clients, such as Google, Whirlpool, Target, and Walmart. Retained $200K–$500K budget.° Redesigned UL Spot website, developing product messaging, collaborating with third-party partner, and streamlining website for client ease and use, driving… Show more Championed service solutions for environment, social, and governance (ESG) goals and indoor air quality (IAQ) testing for marketplace in specialized division at safety testing, inspection, and certification organization, supporting Fortune 500 clients, such as Google, Whirlpool, Target, and Walmart. Retained $200K–$500K budget.° Redesigned UL Spot website, developing product messaging, collaborating with third-party partner, and streamlining website for client ease and use, driving 200%+ increased traffic and recouped market share.° Coordinated and established commercialization process and strategy for division to achieve consistent product launch process. Ensured teams were informed and ready for launch, creating comprehensive training to equip teams in internal sales, messaging, competitive research, and product. Show less -
Brand And Marketing ManagerJeld-Wen, Inc. Apr 2017 - Jul 2018Charlotte, North Carolina AreaReported to brand director and partnered with third-party agency, CMD. Redeveloped brand messaging and positioning with CMD collaboration. Provided marketing strategy for whole window and door company as individual contributor and leader, reflecting face of company and maintaining $5M budget. Oversaw creative internal team to ensure actioning.° Established data and analytics platform to measure campaigns. Eliminated old magazine and billboard media, reducing spend by 150%, saving… Show more Reported to brand director and partnered with third-party agency, CMD. Redeveloped brand messaging and positioning with CMD collaboration. Provided marketing strategy for whole window and door company as individual contributor and leader, reflecting face of company and maintaining $5M budget. Oversaw creative internal team to ensure actioning.° Established data and analytics platform to measure campaigns. Eliminated old magazine and billboard media, reducing spend by 150%, saving millions.° Pioneered integrated marketing strategy, establishing demand generation program, facilitating website design for lead captures, and driving traffic through thought leadership content strategy. Defined marketing qualified leads (MQLs) versus sales qualified leads (SQLs). Increased lead content gated pieces to encourage readership, downloading, and participation by 300%.° Led digital space redesign to include market research that informed website design and branding, resulting in a 400% increase in web traffic. Launched content strategy to include thought leadership, blogs, and videos. Show less -
Merchandising Project ManagerJeld-Wen, Inc. Apr 2015 - Apr 2017Charlotte, North Carolina AreaExpanded marketing role. Developed efficient standard operating procedures with vendors and coordinated with paint supplier Sherwin Williams to paint doors for merchandising display, resulting in 750 Home Depot additions. -
Visual Merchandising CoordinatorJeld-Wen, Inc. Nov 2013 - Apr 2015Charlotte, North Carolina AreaSupported Lowe’s and Menards' stores by ensuring sales teams had correct marketing materials and positioning displays. Fostered relationships with plant managers, administrators, and sales and marketing communications group.° Constructed creative and simplified ordering system and online marketing materials portal for sales team, enabling streamlined sample ordering and ease of delivery materials to clients. Coordinated many moving parts, working through backend system.°… Show more Supported Lowe’s and Menards' stores by ensuring sales teams had correct marketing materials and positioning displays. Fostered relationships with plant managers, administrators, and sales and marketing communications group.° Constructed creative and simplified ordering system and online marketing materials portal for sales team, enabling streamlined sample ordering and ease of delivery materials to clients. Coordinated many moving parts, working through backend system.° Produced product line reviews (PLRs) in collaboration with sales, MarCom, and external vendors for in-store displays to promote products and services. Acquired all 280 Menards' stores and 938 Lowe’s stores for window displays, winning $15M+ in new business and efficient on-time delivery of marketing materials to sales reps and stores. Show less -
Marketing And Sales Operations ManagerBpmw Agency Sep 2010 - Nov 2013Greater New York City Area
Lee King Education Details
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Fashion Merchandising -
Business, Management, Marketing, And Related Support Services
Frequently Asked Questions about Lee King
What company does Lee King work for?
Lee King works for Ul Solutions
What is Lee King's role at the current company?
Lee King's current role is Director of Customer Experience.
What schools did Lee King attend?
Lee King attended Louisiana State University, Louisiana State University.
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