Lee Becker Email & Phone Number

Washington, DC, US

Greenwood Village, Colorado, US

Responsible for all sales, marketing and production efforts in the Southern Connecticut market. Identify viable lead sources, provide consultative estimates to potential customers, assign crews to jobs, run production on jobs, provide superior customer service & crew support and manage accounts receivable/payroll. Strategically partner with real estate.

Brooklyn, New York, US

I was recruited to grow liquor sales in Metro New York for this lifestyle, media and entertainment production & marketing agency. 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗱 & 𝗲𝘅𝗲𝗰𝘂𝘁𝗲𝗱 𝗽𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗶𝗻𝗴 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝗮𝗻𝗱 𝗲𝘅𝗽𝗮𝗻𝗱 𝗹𝗶𝗾𝘂𝗼𝗿 𝘀𝗮𝗹𝗲𝘀 𝗶𝗻 𝗡𝗬𝗖.► Developed and implemented sales & marketing programs to drive the sale of Tanduay Rum in on- and off-premise accounts. ► Made.

I played a key role guiding restructuring of this growing brewery to expand distribution across the local market.𝗦𝗲𝗰𝘂𝗿𝗲𝗱 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗮𝗰𝗿𝗼𝘀𝘀 𝟰 𝗻𝗲𝘄 𝘀𝘁𝗼𝗿𝗲 𝗰𝗵𝗮𝗶𝗻𝘀 & 𝗱𝗿𝗼𝘃𝗲 𝗴𝗿𝗼𝘄𝘁𝗵 𝘁𝗼 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗮𝗱𝗱𝗶𝘁𝗶𝗼𝗻 𝗼𝗳 𝟮 𝘀𝘁𝗮𝗳𝗳.► Grew account base consisting of local independent stores to include 4 new statewide chains; added SKUs in current account by pursuing key contacts.

US

During this time, I guided a team of 6 sales reps expanding sales across a new Independent Spirits Division and developed and executed sales strategies for craft & independent brands. 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗱 𝟮𝟬% 𝗬𝗢𝗬 𝘀𝗮𝗹𝗲𝘀 𝗴𝗿𝗼𝘄𝘁𝗵.► Trained, taught and directed a sales team of 6, mentoring team members and providing structure to achieve monthly objectives and volume.

Faxe, Danmark, DK

I was hired into this newly created role to manage and grow sales of the Overseas Malt Business Unit in the Northeast. I led a 5-person sales activation team.𝗧𝘂𝗿𝗻𝗲𝗱 𝗮𝗿𝗼𝘂𝗻𝗱 𝘂𝗻𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝘀𝘄𝗲𝗲𝗽𝘀𝘁𝗮𝗸𝗲𝘀 𝗽𝗿𝗼𝗴𝗿𝗮𝗺.► Revitalized a struggling non-alcoholic malt brand to skyrocket sales 29% in 3 months with the creation of a highly successful.

Leuven, BE

I was promoted to lead a 2-person team tasked with maximizing sales of the company’s high-end portfolio at retail accounts across Brooklyn and Long Island. 𝗘𝘅𝗰𝗲𝗲𝗱𝗲𝗱 𝗴𝗼𝗮𝗹 𝗳𝗼𝗿 𝗻𝗲𝘄 𝗼𝗳𝗳-𝗽𝗿𝗲𝗺𝗶𝘀𝗲 𝗽𝗮𝗰𝗸𝗮𝗴𝗲 𝗽𝗹𝗮𝗰𝗲𝗺𝗲𝗻𝘁𝘀 𝗮𝗰𝗿𝗼𝘀𝘀 𝗮 𝗺𝗮𝘁𝘂𝗿𝗲, 𝘄𝗲𝗹𝗹-𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗲𝗱 𝗯𝗿𝗮𝗻𝗱.► Spurred 19% wholesaler growth in Brooklyn after demonstrating growth potential for Stella Artois. Built a.

Leuven, BE

I advanced from my prior roles at ABI-owned wholesalers to drive growth initiatives across Idaho and Ontario, OR, including managing 4 wholesaler locations. 𝗕𝗲𝗰𝗮𝗺𝗲 𝗼𝗻𝗹𝘆 𝗱𝗶𝘀𝘁𝗿𝗶𝗰𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗿 𝘁𝗼 𝗴𝘂𝗶𝗱𝗲 𝗮𝗹𝗹 𝘄𝗵𝗼𝗹𝗲𝘀𝗮𝗹𝗲𝗿𝘀 𝗶𝗻 𝗮𝗰𝗵𝗶𝗲𝘃𝗶𝗻𝗴 𝟭𝟬𝟬% 𝗼𝗳 𝘁𝗵𝗲 𝗕𝘂𝗱𝘄𝗲𝗶𝘀𝗲𝗿 𝘁𝗮𝗽 𝗴𝗼𝗮𝗹.► Earned #1 sales slot while leading team to pinnacle of regional sales rankings by strategically.

Leuven, BE

• Selected to participate in the prestigious program which trained high-potential employees for future opportunities.
• Relocated to company headquarters for three months to gain exposure to key sales functions including Trade Marketing, National Retail Sales, Category Management and Brewing to prepare for future District Manager.
• Shadowed field and region roles including District Manager, Key Account Manager, Sales Director, Region Operations, Pricing.

St. Louis, MO, US

• Promoted to manage a sales route consisting of 144 off-premise accounts in Manhattan.
• Executed the sales and service process for the entire ABI product portfolio, selling a total of 130,000 cases annually.
• Provided excellent account service and cultivated customer relationships to gain new placements and increase volume.
• Recognized as top team performer in the “Scorecard Competition” for largest volume, SKU and dollar growth.

St. Louis, MO, US

• Returned to ABI to support sales and promotional activities in the metro New York market.
• Managed sales duties in the absence of Sales Reps. at chain, on-premise and off-premise accounts.
• Captained high-end promotions, coordinating efficient product delivery, setup, execution and breakdown.
• Scheduled and conducted holiday promotions and other activities to support NFL Super Bowl sponsorship.

St. Louis, MO, US

• Recruited following college graduation to promote ABI products in Queens, Manhattan and the Bronx.
• Conducted on-premise marketing activities and merchandised key on-premise accounts to build awareness and drive sales.
• Performed relief sales functions, coordinated point-of-sale deliveries, completed shelf resets at off-premise accounts.

St. Louis, MO, US

• Completed a summer internship providing assistance to Sales Reps. and Merchandisers at off-premise accounts.
• Built relationships with retailers, placed point-of-sale items and assembled impactful product displays to drive sales.
• Supported promotional activities in the market to celebrate Boston Celtics 2008 NBA Championship.