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Throughout my progressive career delivering significant revenue growth in the CPG industry, I’ve utilized my analytical expertise, sales experience and consumer knowledge to develop effective programming that boosts sales, distribution and market share. WHAT I’M LOOKING TO DOI’m currently pursuing an opportunity where I can blend my 10+ years of field sales and team leadership experience to boost brand expansion. I’m excited to connect, build essential business relationships and share insights on consumer outreach. Contact me via InMail or at leebeck[at]uncbusiness[dot]net to discuss how I can add value to your organization. DEVELOPING PROGRAMS THAT DRIVE SALES & INVIGORATE BRANDSI excel in analyzing data to build robust strategies as well as innovating targeted programs – I’ve consistently strengthened sales and opened competitive markets across new demographics to boost revenue throughout my career. ► Revitalized a struggling brand to skyrocket sales 29% in just 3 months with the creation of a 360 summer sweepstakes so successful it was featured at Royal Unibrew’s international annual meeting. ► Achieved 20% YOY sales growth and $4M+ in annual sales at a leading New York wine and spirits distributor while guiding a 6-person sales team. ► Significantly expanded the existing account base comprised of local independent stores to include 4 new statewide chains; also drove the addition of a third-party distributor while consulting for an independent brewery in Vermont.Earlier in my career, I rapidly progressed to become a Senior District Manager of Anheuser-Busch InBev’s High-End portfolio, where I exceeded wholesaler growth expectations of the #1 tap handle in Brooklyn. Additionally, I’m proud to have led a regional team spanning 3 states in achieving all KPIs for 2 consecutive years. UTILIZING DATA TO CONNECT WITH CONSUMERS I love leveraging data to glean relevant insights that resonate with customers and promote sales. I recently honed my expertise in this area, earning a marketing analytics certification in 2020 to augment my degree in business administration. SPECIALTIESSales Strategy | Account Management | Strategic Programming | Marketing | Revenue Growth | Business Development Data Analytics | Brand Development | Wholesale Operations | Retail Execution | Relationship Building
Footprints Floors
View- Website:
- footprintsfloors.com
- Employees:
- 123
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Franchise Owner - DmvFootprints FloorsWashington, Dc, Us
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Franchise Owner - Southern ConnecticutFootprints Floors Jan 2022 - PresentGreenwood Village, Colorado, UsResponsible for all sales, marketing and production efforts in the Southern Connecticut market. Identify viable lead sources, provide consultative estimates to potential customers, assign crews to jobs, run production on jobs, provide superior customer service & crew support and manage accounts receivable/payroll. Strategically partner with real estate agents, home builders, property managers, neighborhood newsletters, etc, to generate leads/opportunities. Hire, manage and develop effective field managers and sales representatives.We install hard surface flooring, including site finished and pre-finished hardwood, engineered wood, laminate, luxury vinyl tile/plank (LVT/LVP) and ceramic, porcelain and stone tile. We also refinish (sand) existing hardwoods, this includes sanding, staining and finishing the wood with water-base or polyurethane (oil) finish.Check out our website: https://footprintsfloors.com/southernctFollow us on Instagram: footprintsfloors
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Senior Sales Representative | Sales GrowthPlanet X Llc May 2021 - Sep 2021Brooklyn, New York, UsI was recruited to grow liquor sales in Metro New York for this lifestyle, media and entertainment production & marketing agency. 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗱 & 𝗲𝘅𝗲𝗰𝘂𝘁𝗲𝗱 𝗽𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗶𝗻𝗴 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝗮𝗻𝗱 𝗲𝘅𝗽𝗮𝗻𝗱 𝗹𝗶𝗾𝘂𝗼𝗿 𝘀𝗮𝗹𝗲𝘀 𝗶𝗻 𝗡𝗬𝗖.► Developed and implemented sales & marketing programs to drive the sale of Tanduay Rum in on- and off-premise accounts. ► Made strides in building key relationships prior to operational reductions stemming from the global pandemic. -
Sales Consultant | Business Growth | Account ExpansionTen Bends Beer Jan 2021 - Apr 2021I played a key role guiding restructuring of this growing brewery to expand distribution across the local market.𝗦𝗲𝗰𝘂𝗿𝗲𝗱 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗮𝗰𝗿𝗼𝘀𝘀 𝟰 𝗻𝗲𝘄 𝘀𝘁𝗼𝗿𝗲 𝗰𝗵𝗮𝗶𝗻𝘀 & 𝗱𝗿𝗼𝘃𝗲 𝗴𝗿𝗼𝘄𝘁𝗵 𝘁𝗼 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗮𝗱𝗱𝗶𝘁𝗶𝗼𝗻 𝗼𝗳 𝟮 𝘀𝘁𝗮𝗳𝗳.► Grew account base consisting of local independent stores to include 4 new statewide chains; added SKUs in current account by pursuing key contacts, securing meetings & presenting to buyers.► Expanded distribution, spearheading the addition of a third-party distributor after initiating incentives for sales teams, creating discount bill back processes, establishing a POS ordering portal and building rapport with distributors. ► Enhanced connection with consumers by developing uniform merchandising standards to improve presentation, including researching and developing pricing and shelf tags.► Evaluated feasibility of transition from self-distribution to third-party distribution, including analyzing metrics to determine a break-even point, drafting contract terms and building a transition plan. -
Field Sales Manager, Independent Spirits Division | Sales Strategy Development | Team LeadershipEmpire Merchants Mar 2019 - Aug 2020UsDuring this time, I guided a team of 6 sales reps expanding sales across a new Independent Spirits Division and developed and executed sales strategies for craft & independent brands. 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗱 𝟮𝟬% 𝗬𝗢𝗬 𝘀𝗮𝗹𝗲𝘀 𝗴𝗿𝗼𝘄𝘁𝗵.► Trained, taught and directed a sales team of 6, mentoring team members and providing structure to achieve monthly objectives and volume goals.► Built cocktail programs, gained high-end placements and built-in store displays for more than 750 retailers.► Established positive work environment to create a cohesive, productive team: spearheaded incentive structure to reward high performers, accompanied reps to support field work and planned team events. -
Regional Sales And Marketing Manager | Revenue Growth | Branding StrategyRoyal Unibrew Nov 2017 - Mar 2019Faxe, Danmark, DkI was hired into this newly created role to manage and grow sales of the Overseas Malt Business Unit in the Northeast. I led a 5-person sales activation team.𝗧𝘂𝗿𝗻𝗲𝗱 𝗮𝗿𝗼𝘂𝗻𝗱 𝘂𝗻𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝘀𝘄𝗲𝗲𝗽𝘀𝘁𝗮𝗸𝗲𝘀 𝗽𝗿𝗼𝗴𝗿𝗮𝗺.► Revitalized a struggling non-alcoholic malt brand to skyrocket sales 29% in 3 months with the creation of a highly successful 360 summer sweepstakes program. ► Achieved onboarding goal of a key program twice as fast as expected and drove 21% sales increase across 30 high-potential accounts after initiating programming to amplify steadily increasing sales at high-performing retailers. ► Expanded consumer base by guiding a brand launch targeting a new demographic that led to 30 new accounts across multiple markets.► Built a comprehensive strategy to successfully launch multiple beer brands domestically: led commercial planning to meet U.S. requirements, created distributor presentations and led communication between HQ and distributors. -
Senior High-End District Manager | Sales Growth | Brand LaunchesAnheuser-Busch Inbev May 2016 - Sep 2017Leuven, BeI was promoted to lead a 2-person team tasked with maximizing sales of the company’s high-end portfolio at retail accounts across Brooklyn and Long Island. 𝗘𝘅𝗰𝗲𝗲𝗱𝗲𝗱 𝗴𝗼𝗮𝗹 𝗳𝗼𝗿 𝗻𝗲𝘄 𝗼𝗳𝗳-𝗽𝗿𝗲𝗺𝗶𝘀𝗲 𝗽𝗮𝗰𝗸𝗮𝗴𝗲 𝗽𝗹𝗮𝗰𝗲𝗺𝗲𝗻𝘁𝘀 𝗮𝗰𝗿𝗼𝘀𝘀 𝗮 𝗺𝗮𝘁𝘂𝗿𝗲, 𝘄𝗲𝗹𝗹-𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗲𝗱 𝗯𝗿𝗮𝗻𝗱.► Spurred 19% wholesaler growth in Brooklyn after demonstrating growth potential for Stella Artois. Built a customized program to stimulate the #1 tap handle and set tiered targets to drive strategic off-premise gains. ► Revamped marketing program, pivoting concept to better suit market and launching popular consumer displays. ► Introduced craft brands across Long Island, managing wholesaler orders, securing timely delivery and creating rep incentives. -
District Manager | Wholesaler Growth | Team LeadershipAnheuser-Busch Inbev May 2013 - Jun 2016Leuven, BeI advanced from my prior roles at ABI-owned wholesalers to drive growth initiatives across Idaho and Ontario, OR, including managing 4 wholesaler locations. 𝗕𝗲𝗰𝗮𝗺𝗲 𝗼𝗻𝗹𝘆 𝗱𝗶𝘀𝘁𝗿𝗶𝗰𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗿 𝘁𝗼 𝗴𝘂𝗶𝗱𝗲 𝗮𝗹𝗹 𝘄𝗵𝗼𝗹𝗲𝘀𝗮𝗹𝗲𝗿𝘀 𝗶𝗻 𝗮𝗰𝗵𝗶𝗲𝘃𝗶𝗻𝗴 𝟭𝟬𝟬% 𝗼𝗳 𝘁𝗵𝗲 𝗕𝘂𝗱𝘄𝗲𝗶𝘀𝗲𝗿 𝘁𝗮𝗽 𝗴𝗼𝗮𝗹.► Earned #1 sales slot while leading team to pinnacle of regional sales rankings by strategically pursuing targets, building weekly tracking to spur results and developing incentives to reward high-performing wholesaler reps.► Surged growth of high-end brands to achieve top regional sales slot.► Led regional team comprised of 5 DMs across 3 states in KPI achievement for 2 consecutive years. ► Drove 100% of wholesalers to attain 100% of goals to grow number of Budweiser taps 20% across state. My early career included progressive roles at an ABI-owned wholesaler in New York that provided me with key insight into effective sales techniques and strategies that I now utilize while building successful programs.
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Sales Management TraineeAnheuser-Busch Inbev Feb 2013 - May 2013Leuven, BeSelected to participate in the prestigious program which trained high-potential employees for future opportunities.• Relocated to company headquarters for three months to gain exposure to key sales functions including Trade Marketing, National Retail Sales, Category Management and Brewing to prepare for future District Manager position.• Shadowed field and region roles including District Manager, Key Account Manager, Sales Director, Region Operations, Pricing.
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Sales Representative, Abi-Owned DistributorAnheuser-Busch Feb 2012 - Feb 2013St. Louis, Mo, UsPromoted to manage a sales route consisting of 144 off-premise accounts in Manhattan.• Executed the sales and service process for the entire ABI product portfolio, selling a total of 130,000 cases annually.• Provided excellent account service and cultivated customer relationships to gain new placements and increase volume.• Recognized as top team performer in the “Scorecard Competition” for largest volume, SKU and dollar growth. -
Special Market Representative, Abi-Owned DistributorAnheuser-Busch Oct 2011 - Feb 2012St. Louis, Mo, UsReturned to ABI to support sales and promotional activities in the metro New York market.• Managed sales duties in the absence of Sales Reps. at chain, on-premise and off-premise accounts.• Captained high-end promotions, coordinating efficient product delivery, setup, execution and breakdown.• Scheduled and conducted holiday promotions and other activities to support NFL Super Bowl sponsorship.
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Contemporary Marketing Representative, Abi-Owned DistributorAnheuser-Busch Nov 2009 - Aug 2010St. Louis, Mo, UsRecruited following college graduation to promote ABI products in Queens, Manhattan and the Bronx.• Conducted on-premise marketing activities and merchandised key on-premise accounts to build awareness and drive sales.• Performed relief sales functions, coordinated point-of-sale deliveries, completed shelf resets at off-premise accounts.
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Intern, Merchandising, Marketing, And Sales, Abi-Owned DistributorAnheuser-Busch May 2008 - Aug 2008St. Louis, Mo, UsCompleted a summer internship providing assistance to Sales Reps. and Merchandisers at off-premise accounts.• Built relationships with retailers, placed point-of-sale items and assembled impactful product displays to drive sales.• Supported promotional activities in the market to celebrate Boston Celtics 2008 NBA Championship.
Lee Becker Skills
Lee Becker Education Details
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Unc Kenan-Flagler Business SchoolBusiness Administration With A Second Major In Exercise And Sport Science
Frequently Asked Questions about Lee Becker
What company does Lee Becker work for?
Lee Becker works for Footprints Floors
What is Lee Becker's role at the current company?
Lee Becker's current role is Franchise Owner - DMV.
What is Lee Becker's email address?
Lee Becker's email address is le****@****ess.net
What is Lee Becker's direct phone number?
Lee Becker's direct phone number is +121456*****
What schools did Lee Becker attend?
Lee Becker attended Unc Kenan-Flagler Business School.
What skills is Lee Becker known for?
Lee Becker has skills like Marketing, Salesforce.com, Sales, Management, Social Media, Lead Generation, Crm, Leadership, Business Analytics, Building Relationships, Social Networking, Customer Retention.
Who are Lee Becker's colleagues?
Lee Becker's colleagues are Kevin Mchugh, Destiny Goddard, Matthew Therriault, Josh Trent, Dustin Berkowitz, John Gilbert, Dan Hermansen.
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