Leonardo (Lee) Beup, Mba Email and Phone Number
Strategic Marketing Executive and Leader with a demonstrated history of applying best practices to drive sustainable and profitable growth, globally, across a variety of industries. A dynamic, energizing and engaging leader, skilled in Strategy Development and Marketing Planning, Digital Strategy, Segment specific Messaging and Value Proposition Development, Marketing and Sales Channel Optimization, Data Analysis, Commercial Effectiveness, Pricing, and Customer Segmentation.Fortune 500 marketing leader and innovative change agent for successful high-growth customer-centric programs resulting in incremental sales for B2B and B2C marketplaces driven by research and business insights.Leader in research and go-to-market strategy development, implementation of marketing technology, data-driven decision making and execution of best practices for branding and communications at the enterprise level.Leading strategic planning and execution resulting in 80% top line growth and 3X increase in net income by implementing marketing analytics, leveraging data to drive high-margin sales, and implementing new CRM to align CX with sales efforts.Leading accelerated growth strategies resulting in 80% increase in revenue over 5 years and increasing sales conversion rates by 2X while by advancing market-facing resources and management of customer interaction quality.Progressive visionary in synchronizing the use of CRM (salesforce.com) ERP, BI/Analytics and various digital platforms to produce growth-related insights, holistic views of the customer life-cycle and enterprise-wide optimization opportunities. A lifelong analyst, with experience in ERP conversions, data management, as well as website and platform development.Broad and deep strategic marketing experience facilitates organization-wide collaboration, enables productive cross functional teamwork, while driving alignment, common vision and shared purpose. An expert in content marketing, trained in strategic communications best practices and current in the latest buyer side research.Work history also includes branding and creative direction, PR/IR, qualitative/quantitative research, voice of customer and ethnographic studies, multi-channel marketing materials layout and design, and editorial/advertorial copywriting.
Bleedio Tech
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Cmo And CofounderBleedio Tech 2024 - Present
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Strategic AdvisorGorx Fitness Nov 2023 - Present -
InvestorQuarvis Health, Inc. 2021 - Present -
Global Vice President - Watkins Wellness/Endless Pools- Marketing, Selling, Product And DistributionMasco Corporation 2018 - 2023Greater Philadelphia AreaLEADING ACCELERATED PERFORMANCE – Leading an accelerated growth strategy with diverse selling and marketing teams resulting in 80% increase in revenue over 5 years, increasing conversion rates by 2X while by advancing market facing resources and management of customer interaction quality.LAUNCHING NEW CHANNELS – Launched new ecommerce site resulting in 40% increase in revenue and higher conversion rates by optimizing lead generation, SEO, audience mirroring, user experience design, and… Show more LEADING ACCELERATED PERFORMANCE – Leading an accelerated growth strategy with diverse selling and marketing teams resulting in 80% increase in revenue over 5 years, increasing conversion rates by 2X while by advancing market facing resources and management of customer interaction quality.LAUNCHING NEW CHANNELS – Launched new ecommerce site resulting in 40% increase in revenue and higher conversion rates by optimizing lead generation, SEO, audience mirroring, user experience design, and communities.LEADING SALES OPTIMIZATION – Led selling optimization resulting in reduced selling expenses of 30%+ and cutting CPL by 50% using research, analytics, and marketing technology. Show less -
Head Of MarketingEssendant 2017 - 2018Greater Philadelphia AreaSTRATEGIC DECISION-MAKING SUPPORT – Led cube enabled business intelligence and analytics program resulting in 12% increase in sales by improving decision making and speeding up corrective actions.TRANSFORMATION OF MARKETING ENABLEMENT – Led the optimization of marketing by implementation of new CRM to support sales activity management and promotional support. -
Head Of MarketingAxalta 2016 - 2017Greater Philadelphia AreaLEADING STRATEGIC PLAN AND COMMUNICATIONS – Oversaw global strategy, communications and developed annual strategic plan presenting via nationwide broadcast of town hall and Analyst Day presentation in support of President and executive management. LEADING COMMERCIAL INSIGHT DEVELOPMENT – Optimizing CRM to better support new territory alignment and filling sales activity programs. LEADING DIGITAL ENABLEMENT – Leading strategy and corporate development, annual strategic plan, research… Show more LEADING STRATEGIC PLAN AND COMMUNICATIONS – Oversaw global strategy, communications and developed annual strategic plan presenting via nationwide broadcast of town hall and Analyst Day presentation in support of President and executive management. LEADING COMMERCIAL INSIGHT DEVELOPMENT – Optimizing CRM to better support new territory alignment and filling sales activity programs. LEADING DIGITAL ENABLEMENT – Leading strategy and corporate development, annual strategic plan, research, business analytics, commercial insights, digital strategy roadmap, and multi-channel brand and platform integration. Show less -
Head Of MarketingAirgas 2013 - 2016LEADING STRATEGIC PLANNING – Developed annual strategic plan that resulted in 7% top line growth by implementing marketing analytics, leveraging ERP for high-margin sales, and building supplier programs.LEADING GROWTH STRATEGIES – Oversaw company-wide growth strategies resulting in $100M+ in incremental sales by implementing new technologies, employing business intelligence, and execution of multi-channel development programs. LEADING NEW SELLING OPPORTUNITIES – Led the creation of new… Show more LEADING STRATEGIC PLANNING – Developed annual strategic plan that resulted in 7% top line growth by implementing marketing analytics, leveraging ERP for high-margin sales, and building supplier programs.LEADING GROWTH STRATEGIES – Oversaw company-wide growth strategies resulting in $100M+ in incremental sales by implementing new technologies, employing business intelligence, and execution of multi-channel development programs. LEADING NEW SELLING OPPORTUNITIES – Led the creation of new sales opportunities resulting in $70M+ in high-margin revenue by utilization of internal systems, establishing incremental customer cross sales, implementation of marketing analytics, and business intelligence programs.LEADING INSIGHT DEVELOPMENT FOR COMMERCIAL GROWTH – Led strategy development and execution resulting in 11% annual growth by developing and implementing a regional decision support package.Commercial Insight - Challenger - Primary Research - Brand Management - Head of Marketing - Global Brand Strategy - Global Commercial Strategy Development Show less -
Director Of MarketingNixon 2004 - 2013LEADING NEW SALES STRATEGY AND EXPANSION PLANS – Implemented an 8-year expansion plan resulting in 12%+ year-over-year revenue growth by establishing best practices, profitability drivers, analysis, and research. CREATING NEW PROFIT MARGIN OPPORTUNITIES – Established a data-driven pricing program attaining a blended 5% increase to new customer pricing and 20% increase to existing pricing by identifying and leveraging margin opportunities.IMPLEMENTING NEW SELLING PROCESSES – Implemented… Show more LEADING NEW SALES STRATEGY AND EXPANSION PLANS – Implemented an 8-year expansion plan resulting in 12%+ year-over-year revenue growth by establishing best practices, profitability drivers, analysis, and research. CREATING NEW PROFIT MARGIN OPPORTUNITIES – Established a data-driven pricing program attaining a blended 5% increase to new customer pricing and 20% increase to existing pricing by identifying and leveraging margin opportunities.IMPLEMENTING NEW SELLING PROCESSES – Implemented new sales processes and training programs resulting in 50% year- over-year increase in sales quota attainment. Show less
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Director Of MarketingZone Telecom Pte Ltd 2000 - 2004SAAS START UP, FOUNDING MARKETING MEMBER ON EXECUTIVE TEAMLEADING MULTI-CHANNEL ACQUISITION PROGRAMS – Built multi-channel acquisition program resulting in increasing monthly revenue from $700K to $3M by utilizing new channels including major online properties, TV, direct mail, field sales, and VAR distribution.
Leonardo (Lee) Beup, Mba Education Details
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Business Administration And Management, General -
Accelerating Sales Force Performance -
Pricing For Profitable Decision Making
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Innovating New Products And Services
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Economics
Frequently Asked Questions about Leonardo (Lee) Beup, Mba
What company does Leonardo (Lee) Beup, Mba work for?
Leonardo (Lee) Beup, Mba works for Bleedio Tech
What is Leonardo (Lee) Beup, Mba's role at the current company?
Leonardo (Lee) Beup, Mba's current role is I lead growth strategies using data, insights & research_I design/lead GTM via best practices in brand, content & CX, funnel management, channel & sales process_I align legacy/new, CRM, mar-tech, SaaS, BI & agency spend.
What schools did Leonardo (Lee) Beup, Mba attend?
Leonardo (Lee) Beup, Mba attended Villanova University, Northwestern University - Kellogg School Of Management, Northwestern University - Kellogg School Of Management, Northwestern University - Kellogg School Of Management, Villanova University.
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