Cmo And Cofounder
Current
2024 - Present
~2 yrs 5 mos
AeroLeads people directory · profile
Leonardo (Lee) Beup, Mba Email & Phone Number
I lead growth strategies using data, insights & research_I design/lead GTM via best practices in brand, content & CX, funnel management, channel & sales process_I align legacy/new, CRM, mar-tech, SaaS, BI & agency spend
at
Bleedio Tech
LinkedIn matched
✓ Verified Jun 2026
3 data sources
Profile completeness 86%
Current company
Role
I lead growth strategies using data, insights & research_I design/lead GTM via best practices in brand, content & CX, funnel management, channel & sales process_I align legacy/new, CRM, mar-tech, SaaS, BI & agency spend
Location
Glen Mills, Pennsylvania, United States
Who is Leonardo (Lee) Beup, Mba? Overview
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Leonardo (Lee) Beup, Mba is listed as I lead growth strategies using data, insights & research_I design/lead GTM via best practices in brand, content & CX, funnel management, channel & sales process_I align legacy/new, CRM, mar-tech, SaaS, BI & agency spend at Bleedio Tech, based in Glen Mills, Pennsylvania, United States. AeroLeads shows a matched LinkedIn profile for Leonardo (Lee) Beup, Mba.
Leonardo (Lee) Beup, Mba previously worked as CMO and Cofounder at Bleedio Tech and Strategic Advisor at Gorx Fitness. Leonardo (Lee) Beup, Mba holds Master Of Business Administration (Mba), Business Administration And Management, General from Villanova University.
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Bleedio Tech
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Profile bio
About Leonardo (Lee) Beup, Mba
Strategic Marketing Executive and Leader with a demonstrated history of applying best practices to drive sustainable and profitable growth, globally, across a variety of industries. A dynamic, energizing and engaging leader, skilled in Strategy Development and Marketing Planning, Digital Strategy, Segment specific Messaging and Value Proposition Development, Marketing and Sales Channel Optimization, Data Analysis, Commercial Effectiveness, Pricing, and Customer Segmentation.Fortune 500 marketing leader and innovative change agent for successful high-growth customer-centric programs resulting in incremental sales for B2B and B2C marketplaces driven by research and business insights.Leader in research and go-to-market strategy development, implementation of marketing technology, data-driven decision making and execution of best practices for branding and communications at the enterprise level.Leading strategic planning and execution resulting in 80% top line growth and 3X increase in net income by implementing marketing analytics, leveraging data to drive high-margin sales, and implementing new CRM to align CX with sales efforts.Leading accelerated growth strategies resulting in 80% increase in revenue over 5 years and increasing sales conversion rates by 2X while by advancing market-facing resources and management of customer interaction quality.Progressive visionary in synchronizing the use of CRM (salesforce.com) ERP, BI/Analytics and various digital platforms to produce growth-related insights, holistic views of the customer life-cycle and enterprise-wide optimization opportunities. A lifelong analyst, with experience in ERP conversions, data management, as well as website and platform development.Broad and deep strategic marketing experience facilitates organization-wide collaboration, enables productive cross functional teamwork, while driving alignment, common vision and shared purpose. An expert in content marketing, trained in strategic communications best practices and current in the latest buyer side research.Work history also includes branding and creative direction, PR/IR, qualitative/quantitative research, voice of customer and ethnographic studies, multi-channel marketing materials layout and design, and editorial/advertorial copywriting.
Current workplace
Leonardo (Lee) Beup, Mba's current company
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9 roles · 26 years
Leonardo (Lee) Beup, Mba work experience
A career timeline built from the work history available for this profile.
Strategic Advisor
Current
Nov 2023 - Present
Investor
Current
2021 - Present
~5 yrs 5 mos
Global Vice President - Watkins Wellness/Endless Pools- Marketing, Selling, Product And Distribution
LEADING ACCELERATED PERFORMANCE – Leading an accelerated growth strategy with diverse selling and marketing teams resulting in 80% increase in revenue over 5 years, increasing conversion rates by 2X while by advancing market facing resources and management of customer interaction quality.LAUNCHING NEW CHANNELS – Launched new ecommerce site resulting in 40%.
2018 - 2023
~5 yrs
Head Of Marketing
STRATEGIC DECISION-MAKING SUPPORT – Led cube enabled business intelligence and analytics program resulting in 12% increase in sales by improving decision making and speeding up corrective actions.TRANSFORMATION OF MARKETING ENABLEMENT – Led the optimization of marketing by implementation of new CRM to support sales activity management and promotional.
2017 - 2018
~1 yr
Head Of Marketing
LEADING STRATEGIC PLAN AND COMMUNICATIONS – Oversaw global strategy, communications and developed annual strategic plan presenting via nationwide broadcast of town hall and Analyst Day presentation in support of President and executive management. LEADING COMMERCIAL INSIGHT DEVELOPMENT – Optimizing CRM to better support new territory alignment and filling.
2016 - 2017
~1 yr
Head Of Marketing
LEADING STRATEGIC PLANNING – Developed annual strategic plan that resulted in 7% top line growth by implementing marketing analytics, leveraging ERP for high-margin sales, and building supplier programs.LEADING GROWTH STRATEGIES – Oversaw company-wide growth strategies resulting in $100M+ in incremental sales by implementing new technologies, employing.
2013 - 2016
~3 yrs
Director Of Marketing
Nixon
LEADING NEW SALES STRATEGY AND EXPANSION PLANS – Implemented an 8-year expansion plan resulting in 12%+ year-over-year revenue growth by establishing best practices, profitability drivers, analysis, and research. CREATING NEW PROFIT MARGIN OPPORTUNITIES – Established a data-driven pricing program attaining a blended 5% increase to new customer pricing and.
2004 - 2013
~9 yrs
Director Of Marketing
SAAS START UP, FOUNDING MARKETING MEMBER ON EXECUTIVE TEAMLEADING MULTI-CHANNEL ACQUISITION PROGRAMS – Built multi-channel acquisition program resulting in increasing monthly revenue from $700K to $3M by utilizing new channels including major online properties, TV, direct mail, field sales, and VAR distribution.
2000 - 2004
~4 yrs
5 education records
Leonardo (Lee) Beup, Mba education
Master Of Business Administration (Mba), Business Administration And Management, General
Accelerating Sales Force Performance
Pricing For Profitable Decision Making
Innovating New Products And Services
Bachelor Of Arts (Ba), Economics
FAQ
Frequently asked questions about Leonardo (Lee) Beup, Mba
Quick answers generated from the profile data available on this page.
What company does Leonardo (Lee) Beup, Mba work for?
Leonardo (Lee) Beup, Mba works for Bleedio Tech.
What is Leonardo (Lee) Beup, Mba's role at Bleedio Tech?
Leonardo (Lee) Beup, Mba is listed as I lead growth strategies using data, insights & research_I design/lead GTM via best practices in brand, content & CX, funnel management, channel & sales process_I align legacy/new, CRM, mar-tech, SaaS, BI & agency spend at Bleedio Tech.
Where is Leonardo (Lee) Beup, Mba based?
Leonardo (Lee) Beup, Mba is based in Glen Mills, Pennsylvania, United States while working with Bleedio Tech.
What companies has Leonardo (Lee) Beup, Mba worked for?
Leonardo (Lee) Beup, Mba has worked for Bleedio Tech, Gorx Fitness, Quarvis Health, Inc., Masco Corporation, and Essendant.
How can I contact Leonardo (Lee) Beup, Mba?
You can use AeroLeads to view verified contact signals for Leonardo (Lee) Beup, Mba at Bleedio Tech, including work email, phone, and LinkedIn data when available.
What schools did Leonardo (Lee) Beup, Mba attend?
Leonardo (Lee) Beup, Mba holds Master Of Business Administration (Mba), Business Administration And Management, General from Villanova University.
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