Lee Bryn Email & Phone Number

Defined and executed the Go-To-Market (GTM) strategy for the enterprise market segments in the US and UK, aligning with overall business objectives.Educated and aligned cross-functional teams, including sales, product management, and marketing, on the vertical marketing strategy to ensure consistency and synergy across departments.Identified and implemented new demand generation channels to effectively reach and engage enterprise clients, resulting in increased lead generation and customer acquisition.Oversaw the end-to-end GTM process, from strategic planning to tactical execution, to drive revenue growth and market expansion within the enterprise sector.Monitored and tracked the execution of marketing initiatives, utilizing key performance indicators (KPIs) to measure effectiveness and optimize performance.Prioritized resource allocation across various marketing programs and initiatives based on ROI analysis and strategic objectives.Demonstrated deep product knowledge to effectively position products and solutions within the enterprise market, addressing specific pain points and delivering value to customers.Acted as the owner of the vertical goals, setting clear objectives and benchmarks for success and driving accountability within the team.Reported on the performance of vertical marketing initiatives, analyzing data to identify trends, insights, and opportunities for optimization.Developed and refined the Ideal Customer Profile (ICP) for the enterprise market, ensuring targeted and efficient marketing efforts aligned with the needs and preferences of key customer segments.

Tel Aviv Area, Israel

Lead the client management department of the agency (a team of 30 employees), which included account supervisors and account executives while providing professional knowledge and guidance.Management responsibilities including recruitment, training, process optimization and more.Strategizing and executing annual work plans for clients, tracking their performance and maintaining KPIs and goals. Personally managed one of the agency’s biggest clients, Strauss Group, in which I was involved in all aspects of their marketing communication needs, from building the brand, creating the marketing and communication strategies, developing brand identity, brand book, product packaging, digital assets and campaigns, business models, planning, supervising and managing media budget, optimizing and improving live campaigns.Managed the group's key clients in a variety of industries, such as AMEX, TIV TAAM, Meuhedet, Yediot Ahronot, Jerusalem municipality, and other clients from SMBs to multinational corporations.Extensive experience working on digital campaigns, built for the different digital platforms following best practice and using latest trends.Initiating and leading the collaborations with strategic partners and potential business opportunities. Main role in obtaining new clients by building dedicated teams, guiding them and overseeing the final pitch. Member of the agency’s management team which included agency-wide responsibilities.

Managed a team of 4 account executives.Managed accounts with an annual advertising budget of 50M ILS.Served as the main point of contact for both client and agency which included providing service and nurturing close client relations to ensure continuing satisfaction.

Managed the digital campaign aspects of marketing campaigns for Cellcom Israel.Served as the main point of contact for both client and agency which included providing service, overseeing the strategic and creative process and managing client's budget.

Bachelor'S Degree, Communication And Media Studies

Activities and Societies: Specialize in Marketing

Bachelor'S Degree, Communication And Media Studies