Lee Carlson Email & Phone Number

AviaGlobal Group provides broad expertise to the aerospace industry through a partnership of seasoned aviation professionals. The principal leaders form a team with demonstrably successful track records, including engineering, sales and marketing, M&A, business and operational development, and corporate level executive insight. Collectively, the principals leverage their professional networks and knowledge base, providing added value and depth as needed for solutions to client challenges.

Grand Rapids, Michigan, Us

Providing airspace, avionics and equipage knowledge with expertise in ADS-B for:• Avionics OEMs• Aircraft Manufacturers• Owners• Operators• Clubs• FleetsBusiness and Competitive intelligence:• Business case studies• Product development• Market analysisADS-B Solution Assistance:• Product comparisons• Equipment selection guidanceContact:• lee@ADS-BGlobal.com• www.ADS-BGlobal.com

New York, Ny, Us

Focal point for development of new and derivative products. Responsible for technical guidance, customer interface and business case development for technology-based aerospace products.• Principal leader in development of new family of avionics products. Developed comprehensive vision for product family including features, models, design-to-cost metrics and pricing strategy for Lynx® MultiLink Surveillance System – a comprehensive solution for ADS B equipage. Including patent awards and applications, sales models, market analysis, key alliances and partnerships, requirements, sales channels and marketing materials supporting the product introduction and entry into service.• ADS B Subject Matter Expert – invited speaker for internal training and strategy oversight and spokesperson for ADS B panels at aviation shows and functions. • Led activity introducing a key product. Point of contact for business development, technical, customer and training aspects of the introduction of Infrared Imaging System. • Mentored and trained new account representatives in business methods, product strategies and internal processes.• Representative to FAA – Industry group, Equip 2020, a collaborative group of ADS B industry experts tasked with stimulating equipage of required equipment to meet the January 1, 2020 mandate.

New York, Ny, Us

Managed and expanded original equipment manufacturer accounts located in North America. • Overall sales for accounts exceeded $7.7M in 2006.• Established key product positions with emerging manufacturers. New sales exceeding $1M• Coordinated the replacement of a competitor system with key business jet manufacturer during the introduction of a new aircraft model.• Customer focal point for the coordination of product updates and remediation of delivery issues.• Led pricing strategy for key strategic bids for current and new product opportunities for established and prospective customer applications.• Developed proposals and coordinated proposal production for key product pursuits including opportunities with BGA and GA OEMs and major avionics integrators.• Maintained and developed strong, responsive business relationships with key contacts within established and emerging customers.

Us

Airline marketing, product development, software and systems engineering, including:• Led development of multimedia marketing materials enhancing customer awareness of retrofit navigation system developed in partnership with traditional competitor. Lead alliance marketing that resulted in successful FAA certification of system with a new aircraft-type launch customer.• Appointed to the Loss of Control Joint Safety Implementation Team, a national joint government/industry safety advisory board and, as an engineer, contributed key recommendations to improve pilot training and reduce civilian aviation accident rates.• Introduced new Desktop Training System technology in a mature market for flight training devices that transformed user expectations for competitor products sold thereafter and secured launch sales to high profile government aircraft fleet.• Developed product concept, installed prototypes and secured placement of flight data recording system with multiple prime contractors that guaranteed market position in a major aircraft acquisition.• Created marketing focus, display design and presentation materials for international industry conventions and tradeshows.• Provided engineering requirements and direction leading to the development of dual-use applications of military technology that met compliance with international civil airworthiness certification criteria. • Co-led software development team that created a common software architecture implementation for a recording system installed on 17 different aircraft types that maximized reuse and improved program profit margins.

Arlington, Va, Us

Expertise in embedded real-time operating systems and applications.