In the phase of digital transformation, I have devoted in several new projects, including search engine optimization, NPS survey, and Adobe analytics implementation s.Together with teams, we have roll out several user interfaces while keeping scores in reaching sales goal!Accomplishments include—🏅increased NPS score by 10%🏅doubled organic traffic for website🏅significantly raised conversion rate for product pages

Working with several brilliant startups in Taiwan, I conducted multiple content marketing/ PR campaigns.We have rolled out multiple press release for research reports, 3+ social media events, and 10+ offline community events and more! These have increased awareness to current and potential customers.

O-bank is one of the pioneering digital banks in Taiwan, providing personal finance products as well as corporate services.In the marketing team, I developed user acquisition strategy through media planning. From performance marketing like paid search/ social to branding/ content marketing, i tailored marketing plan based on each campaign’s goal.Working smoothly with product teams and agency partners, we have gained significant user growth in debit card, personal loan and mutual… Show more O-bank is one of the pioneering digital banks in Taiwan, providing personal finance products as well as corporate services.In the marketing team, I developed user acquisition strategy through media planning. From performance marketing like paid search/ social to branding/ content marketing, i tailored marketing plan based on each campaign’s goal.Working smoothly with product teams and agency partners, we have gained significant user growth in debit card, personal loan and mutual fund. Show less

Transferred from performance marketing to media planning team, I have not only delivered comprehensive digital marketing plans but also sharpened the skills in paid search and paid social.Following this, I have explored insights from google analytics and third party research data to accomplish multiple winning marketing campaigns for my clients.

As an optimizator in iProspect, I worked closely with clients from FMCG and software industry. Not only conducting paid search and paid social campaign on Google and Facebook platform, I also helped my clients to develop their performance marketing plans which best meet their goals.