Lee Cole Email & Phone Number

Columbus, Ohio, United States

Senior-level advisor responsible for the following:• Worked across departments to create and implement short-term recruitment diversity strategies that increased minority employment applications by 30%.• Fostered inter-departmental partnerships to support Division-wide public relations and marketing initiatives resulting in enhanced process efficiencies and improved internal employee relations that strengthened community outreach initiatives.• Drove the development and implementation of media strategies with local and national media outlets in print, television and web platforms that repositioned the Columbus Division of Fire as the premier community partner in preventative care and public safety.• Created and developed a centralized database to track, monitor and evaluate the effectiveness of recruitment marketing and public relations efforts.• Designed and instituted targeted a communications plan that used integrated marketing principles to raise the overall profile and perception of the Columbus Division of Fire.• Utilized brand reputation principles to assess and manage public relations crisis.

• Design and implement the district’s strategic communications, marketing and branding initiatives using data analysis, targeted messaging, outreach and public relations activities. • Increased community satisfaction by 20% in one year by utilizing an “integrated marketing” approach in all communications efforts. • Developed community-wide engagement strategy that supported the passage of a multi-facet, $50 million Classroom Facilities Maintenance program. • Manage internal and external outreach programs with effective engagement, positioning and messaging initiatives for levy and bond issue campaigns. • Created a community branding campaign called, “We are Pickerington, ” as a proactive tool to raise awareness, reinforce the district’s legacy, mission and build brand loyalty. • District spokesperson and senior advisor to the superintendent on all public, media relations and crisis management issues.• Identify, manage and provide long-term solutions to public relations and crisis issues. • Investigate, research and resolve media inquiries. • Realigned the Communications Department to serve as an all-points” resource for district information that includes the web, print, video production and social media. • Conceptualize, manage and design district publications and news bulletins. • Redesigned and expanded the district’s newsletter at no cost to the district that resulted in increased distribution and readership. • Led a diverse departmental staff.

• Assisted in the implementation of the district’s community relations program. • Coordinated district/community events. • Assisted in the management of the district’s internal communications program.• Managed the design, conceptualization and production of district publications. • Created the districtwide electronic news clips system. • Authored the district’s emergency response phone system protocol. • Assisted in the management of on and off-site crisis issues.

Columbus, Ohio, United States

Co-authored the district’s strategic marketing and communications plan. • Redesigned the new Columbus City Schools logo. • Assisted in management of on and off-site crisis issues within the district. • Assisted senior staff with district community relations planning and implementation. • Managed the conceptualization, design and production of major district print publications. • Redesigned the Columbus City Schools Facilities website.• Investigated, researched and answered media inquiries. • Investigated, researched and answered media inquiries.

Master Of Science, Marketing And Communications

B.A. Journalism, Journalism