Lee Elzey Email & Phone Number

Scottsdale, Arizona, United States

Greater Phoenix Area

• Provide internal and external customers with in-depth product knowledge and digital media strategies that meet business objectives.
• Manage and deploy strategic initiatives across the team.
• Own strategic relationships with channel/publisher and operations software vendors.
• Assist and support digital media campaigns for key strategic accounts.
• Collaborate with colleagues and other department leaders to develop and execute strategic initiatives.
• Track and report on key process and performance KPIs across the organization.

Phoenix, Arizona, United States

• Onboard, create, and launch paid search and social advertising campaigns for Tegna’s largest clients.
• Monitor and optimize digital campaign
• Managed communications with clients and sales leaders regarding campaign strategy and performance.
• Responsible for owning all technical aspects of digital marketing fulfillment tools and services.
• Own technical and fulfillment aspects of all special projects.

Phoenix, Arizona, United States

• Onboard, create, and launch robust search advertising campaigns for Tegna’s largest clients.
• Monitor and optimize paid search campaign
• Managed communications with clients and sales leaders regarding campaign strategy and performance.

Phoenix, Arizona, United States

• Responsible for owning all technical aspects of digital marketing fulfillment tools and services.
• Lead preliminary vendor and platform selection processes.
• Coordinate the input, support, and communication wilt all functional organizations that impact project scope, risk, and resource requirements for the assigned product.
• Own technical and fulfillment aspects of all special projects.

Phoenix, Arizona

• Built client performance monitoring system in Microsoft Bower BI, by quarrying Salesforce Objects and integrating the data with ad performance data.
• Managed client marketing reports utilizing DAX data modeling.
• Conducted GAP analyses of company reporting needs and provided solutions at both the organization and the individual client level.

Phoenix, Arizona

• Leader of the Senior, Franchise, and Core Paid Media teams, including a Fulfillment Manager and a Team-Lead, who manage the largest Paid Media clients of G/O Digital.
• Responsible for the delivery of over $29MM in annual advertising revenue.
• Ensured timely product delivery and the highest level of execution for our fulfillment teams, with a 99% deadline adherence record through training and process improvement.
• Generate and analyze department-wide performance and pipeline management reports based on individual and aggregate data from Salesforce CRM and data from the fulfillment delivery systems.
• Developed and spearheaded new initiatives to maximize efficiency and increase output while decreasing or maintaining input levels.
• Responsible for ongoing training regarding best practices and cutting-edge strategies in the Paid Media space.

Phoenix, Arizona

• Evaluated proposals and tested the platforms of potential vendors focused on results.
• Developed and launched G/O Digital’s services for franchise vertical.
• Created and implemented new KPI's for G/O Digital’s franchise clients.
• Specialize in high-profile PPC/SEM creation, long-term account management and ongoing optimizations across the three major search advertising platforms: Google, Bing & Yahoo.
• Constantly improved account performance through seasoned optimization methods, PPC best practices and an in-depth understanding of the digital ecosystem.
• Ensuring the fulfillment of a client’s full budget potential, while maintaining positive ROI and increasing profitability.

Tempe, Arizona

I assist small & medium size businesses with building and managing their Google Adwords pay per click advertising. I educated business owners on how to strategically plan and implement their online advertising to meet their specific goals. I managed a book of business that included 40 accounts over the 180 day service period. I manage my own daily activity.

Tempe, Arizona

I worked with small businesses to set up their online local advertising. I would educate the owner on how to set up and manager their Google+ Places Page and their Adwords Express Advertising. I managed a book of up business that included 90 accounts. I manage my own daily activity and call metrics.

Mesa, Arizona

• Managed security services at 6 accounts.
• Ensured that all procedures were followed.

Education record

Associate Of Science (A.S.), Accounting