Lee Goodwin Email & Phone Number

Content Strategy + Rewrite gets entrepreneurs noticed. • We strategize: Assess your current online marketing and overhaul/edit your content. • We re-brand: Tagline, visual branding, and sharpen focus. • We promote: Determine your best advertising ROI, investigate SEO, integrate competitive keywords, then plan and execute an initial campaign. • We partner: Analyze the data together and guide you every step of the way.

• Directed every stage of monthly business journal from reporting and editing to production. Completely revamped design and content. Aggressively pursued new advertisers, increasing ad revenue 28%. • Developed successful direct marketing materials that increased membership recruitment and retention. Wrote and produced promotion materials, Web copy, print ads, e-mails, faxes, and speech introductions. • Completely re-branded association events (annual meeting, golf tournament and Auto Show Preview gala), including a full range of attendee and sponsorship marketing collateral and outreach. Boosted event sponsorship revenue 45% and member event participation 35%.

• Developed branding and full range of collateral for SkidSchool accident avoidance training for teens. Managed media and community outreach, increased participation by 300% in three years. Feature articles in nearly every major newspaper statewide, radio coverage, multiple feature reports on all Boston and Springfield TV news stations.• Launched, managed and promoted auto technician scholarship program for high school students.

Us

Coordinated annual reports - from concept to writing - for banks, high tech manufacturing and retail services corporations.

Manager, Copywriting (1999-2000)Senior Copywriter (1997-1998)Public Relations Manager (1995-1996))• Managed messaging and editorial direction for world leader in trade shows and conferences, including North America’s largest IT event at the time: Comdex. Collateral and sales materials, Web copy, print ads, e-mails, faxes, corporate videos, radio ads and speech introductions.• Developed a full range of successful B-to-B direct marketing materials that defined the Comdex audience and re-branded the event.• Conceived and managed a direct marketing campaign that resulted in a 30-50 percent increase in expo attendees from highly targeted prospects.• Hired and managed three full time writers, plus freelance and Web copywriters.

Bachelor'S Degree, Journalism

Education record