Responsible for overall branding efforts and marketing strategy for the WinShape Foundation.

Lead all marketing efforts for boys and girls overnight camps, and 84 day camp locations in 14 states - sending nearly 24,000 kids through camp in 2014.• Develop marketing strategy and plan• Strategize, plan and execute events• Oversee social media strategy and execution• Develop and maintain marketing budget• Lead marketing strategy for new overnight camp location growthwww.winshapecamps.org

• Manage account team of 6-11 team members to ensure executional excellence in delivery of General Mills Shopper Marketing programs across multiple retailer regions (including Kroger, Safeway, Walmart and Publix)• Collaborate with General Mills Marketing Managers to oversee and ensure account performance by region• Strategy & Planning: consult with client to develop strategic platforms and initiatives• Project management / execution oversight• Personnel management: coaching… Show more • Manage account team of 6-11 team members to ensure executional excellence in delivery of General Mills Shopper Marketing programs across multiple retailer regions (including Kroger, Safeway, Walmart and Publix)• Collaborate with General Mills Marketing Managers to oversee and ensure account performance by region• Strategy & Planning: consult with client to develop strategic platforms and initiatives• Project management / execution oversight• Personnel management: coaching, mentoring and professional development of account team• Manage MizunoUSA.com website strategy, campaign execution, maintenance and back-end development work Show less

• Account management responsibilities focused on Customer Marketing initiatives for General Mills• Managed print and digital initiatives to support General Mills Marketing Managers across all key retailer regions• Provided strategic insights when needed for concept presentations and decks

• Responsible for account leadership with all operations for our key sports accounts (Atlanta Braves, Atlanta Hawks and Atlanta Thrashers), including strategic development, planning, media, campaign development and all day-to-day operations• Managed the development of print, collateral, logo development, outdoor, radio, television, and interactive advertising from initial concept through production for three professional sports teams• Evaluated all client creative projects to ensure… Show more • Responsible for account leadership with all operations for our key sports accounts (Atlanta Braves, Atlanta Hawks and Atlanta Thrashers), including strategic development, planning, media, campaign development and all day-to-day operations• Managed the development of print, collateral, logo development, outdoor, radio, television, and interactive advertising from initial concept through production for three professional sports teams• Evaluated all client creative projects to ensure quality materials are produced on time, on brand and on budget• Collaborated with Media Director to recommend strategic media plans to clients based on their goals and objectives• Created efficiencies in all sports accounts, reducing account hours and leading to higher profitability• Increased profitability of Hawks/Thrashers account by winning additional project-based business, creating another revenue source outside of the client’s existing retainer• Managed project-based branding assignments for two regional sports cable networks, Fox Sports South and CSS Show less

• Managed the day-to-day operations in agency’s key sports accounts, including the Atlanta Braves, Atlanta Hawks and Atlanta Thrashers• Collaborated with Account Director on strategic aspects of accounts such as media recommendations, campaign direction and tactical executions of campaigns• Ensured that all advertising supported a new consumer segmentation model which drove increased ticket sales for the Braves, and reversed a decade long decline in attendance • Revised our… Show more • Managed the day-to-day operations in agency’s key sports accounts, including the Atlanta Braves, Atlanta Hawks and Atlanta Thrashers• Collaborated with Account Director on strategic aspects of accounts such as media recommendations, campaign direction and tactical executions of campaigns• Ensured that all advertising supported a new consumer segmentation model which drove increased ticket sales for the Braves, and reversed a decade long decline in attendance • Revised our internal process for production of the Braves’ retail print media, resulting in productivity gains by creative and more timely delivery to publications Show less

• Provided day-to-day support and services to assigned clients, ensuring quality materials were delivered on time and on budget

• Assisted Account Managers in day-to-day management of key accounts