Jay Lee Email & Phone Number

Toronto, On, Ca

Ontario, Canada

Ontario, Canada

• Through Salesforce Marketing Cloud, managed promotional email campaigns for OTIP clients and prospects, driving hundreds of leads monthly to OTIP’s sales department and online quoter.• Optimized email campaigns by A/B testing subject lines, copy, imagery, audience segments and send time to increase KPIs such as open rate and click-through rate.• Monthly Excel reporting on email campaign KPIs and assisting with quarterly e-communication reports to allow for data-driven strategies.• Closely reported on Marketing’s budget and spend while also providing management with projections.• Assisted with publishing new marketing campaign material using the web content management system Kentico. Used HTML frequently to upload and modify assets.• Coordinated ongoing marketing projects, working with external and internal team members to ensure all marketing items are completed efficiently. This includes the implementation and growth of new marketing channels, website optimizations, and testing/development of new marketing strategies.

Cambridge

• Managed paid search and paid social campaigns• Analyzed promotional data through Excel sheets, PowerBI and CRM software Keap• Developed a WordPress intranet for all Crunch Fitness Canada executives and managers across Canada

Hamilton

• Wrote McMaster University Parking Services 2018 annual report, responsible for the addition of fiscal 2018/2019 year information as well as separate events and statistics.• Designed layout as well as visual components of McMaster University 2018 annual report for Parking Services

Cambridge, Ontario, Canada

• Assisted in the planning and design of methods to generate leads during public events• Managed over 30+ Facebook and Instagram pages for Crunch Fitness Canada clubs across Ontario, including creating paid Facebook advertisements, daily creative content, and responding to customer inquires• Communicated with company executives daily to implement new marketing strategies and projects• Created and delivered weekly e-mail and SMS content• Designed business cards, posters, personalized corporate price sheets, and multiple forms of printable advertisements

Hamilton

• Managed online marketing campaigns for Oracle Nutrition, effectively expanding audiences and increasing awareness of the brands on multiple social media platforms• Successfully obtained organic followers for Oracle Nutrition, simultaneously increasing engagement averages from 89.3 to 115.1 since January 2017• Assembled and analyzed advertisement data and developed suggestions and new target audiences in order to use the budget more effectively