Lee Lofgren Email & Phone Number

Los Angeles, California, United States

Create actionable partnerships deals and packages that support partner needs, and work with team leadership to communicate market needs toward continued efficacious programming.

Los Angeles, California, United States

• Outreach Coordinator for Safter at Work campaign. Charged with disseminating critical intel and enlisting ambassadorships to support a safer reopening of Los Angeles economy after pandemic’s first wave, which resulted.
• Liaison for government organizations (city officials, chamber of commerce members), businesses and influencers to get results: posts on social, companies agreeing to promote campaign, assist with outreach for all.
• Work with marketing team and Los Angeles County WDACS to maintain a 360 approach for content creation for businesses, their staff, patrons, and larger community
• Create comprehensive weekly County Reports including internal/external campaign communications: social media activity, web traffic, surveys, photos, emails, events and advertising for radio, print and social media
• Track all moving parts and asset control to facilitate team members’ timely execution of critical KPIs in their respective realms

Los Angeles, California, United States

• Supervising manager of Brand Specialists in Southern California and Nevada, responsible for driving Diageo brand business initiatives in 280+ On Premise accounts. Areas include Los Angeles, Hollywood, Long Beach, South.
• Managed 7-15 Brand Specialists and oversaw execution of trade events to build advocacy with the local trade resulting in greater Diageo market share, producing 10% volume growth of Diageo focused portfolio
• Created programs targeted towards profile consumer and aligned with national agency field objectives
• Point of contact with local Diageo and distributor sales teams to ensure marketing/sales KPIs and communication align
• Managed and tracked 0.5MM annual budget to ensure national and local campaigns are implemented and receive the maximum ROI
• Conducted talent recruitment and onboarded staff of Brand Specialists with emphasis on Alcohol Beverage Control (ABC) compliance

Los Angeles, California, United States

• Mentored markets through on-boarding, contracting, training, execution processes including Phoenix, Austin, Dallas, Tallahassee
• Assessed market viability in unchartered US cities
• Refined existing training, sales and executional procedures based on personal in-market experiences
• Served on ‘Think Tank’ panel to share creative marketing ideas with client Philip Morris USA
• Initiated Market Manager Training Program where Market Managers mentor new colleagues in different markets to increased national procedural uniformity and staff retention
• Served as a liaison between the field and headquarters, representing 1 of 5 regions

Los Angeles, California, United States

• Identified and contracted relevant accounts, prepared staff for field positions with emphasis on compliance and FDA regulatory laws
• Responsible for hiring/on-boarding, training and development, payroll and out processing
• Worked with business owners to achieve Philip Morris USA core objectives and exceeded goals, contracting 40+ venues annually
• Achieved average of 8% over goal of consumer interactions each quarter
• Managed 12 Brand Ambassadors to execute 15+ On Premise events per week
• Consistently led Southern California market to be an on-going top 10 performer for 5 years among 50+ markets nationwide

Los Angeles, California, United States

• Managed and executed On and Off Premise promotions in Los Angeles and surrounding areas for Diageo brand business
• Represented brands at product launches including Johnnie Walker Tastings/Engraver Team, Don Julio, Guinness
• Pre-merchandised and coordinated with venues in advance to ascertain successful activations
• Cultivated relationships to gain priority over competitors during coveted peak times - New Year’s, Superbowl, St. Patrick’s Day, Cinco De Mayo, UFC, March Madness
• Delivered analysis reporting, inventory delivery and tracking
• Educated bar staff about brands to build awareness and loyalty

New York City Metropolitan Area

• Assisted Vice President of Promotion/Community Affairs executing sponsored community and charitable events including NY Golden Gloves, Susan G. Komen Race for the Cure, Caribbean Parade and sweepstakes
• Organized and executed the New York Citywide Scripps Howard Spelling Bee
• Worked closely with advertising, editorial, human resources and legal departments to create advertising content and efficiently accomplish the execution of Daily News sponsored events
• Coordinated preproduction elements for Radio/TV with production, advertising and talent agencies
• Point of contact with client sponsors including Mayor’s Office, Advertising Agency, USA Boxing Metro, Madison Square Garden, New York Yankees to ensure events ran smoothly