AeroLeads people directory · profile
Lee Maskell Email & Phone Number
Category Management Controller Off Trade
at
Molson Coors Beverage Company
1 work email found
@molsoncoors.com
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Category Management Controller Off Trade
Location
Greater Northampton Area, United Kingdom
Company size
Who is Lee Maskell? Overview
A concise factual answer block for searchers comparing this professional profile.
Quick answer
Lee Maskell is listed as Category Management Controller Off Trade at Molson Coors Beverage Company, a with 5 employees, based in Greater Northampton Area, United Kingdom. AeroLeads shows a work email signal at molsoncoors.com and a matched LinkedIn profile for Lee Maskell.
Lee Maskell previously worked as Category Management Controller at Greene King and Head of Category Management at Carlsberg Group. Lee Maskell holds Ba (Hons), Business Management, 2:1 from The University Of Huddersfield.
Company email context
Email format at Molson Coors Beverage Company
This section adds company-level context without repeating Lee Maskell's masked contact details.
{first}.{last}@molsoncoors.com
89% confidence
AeroLeads found 1 current-domain work email signal for Lee Maskell. Compare company email patterns before reaching out.
Profile bio
About Lee Maskell
I am a passionate category insight leader with a proven ability of driving sustainable growth through marrying exceptional actionable insight with impactful storytelling. Capable of building powerful relationships and leveraging key skills around influencing and communication to drive high levels of retailer engagement and ensure a customer first approach is adopted by cross functional teams. The professional achievements I am most proud off demonstrate what I consider to be my key strengths; storytelling, building powerful relationships and leadership. Storytelling. I have a passion for bringing insight to life and inspiring stakeholders to support category initiatives through engaging storytelling. I was responsible for delivering the category rationale for the repositioning of Carlsberg Pilsner in 2019. By focusing on the key messages, building an insight led rationale and tailoring the story to the audience I was able to inspire internal teams and the trade to get behind the relaunch. The relaunch was a huge success with Carlsberg Pilsner becoming a top ten growth brand. Building Powerful Relationships – Comfortable building relationships at all levels, bringing a collaborative approach and making an effective contribution to achieving common goals. I was able to step change the category relationship with Tesco whilst at BBG, the key to this was learning where I could add value to the Tesco commercial team. By listening, asking questions and understanding the Tesco business I was able to tailor category support and ensure that the internal teams developed plans aligned to Tesco strategy gaining respect and trust. My key learning was that great relationships are built on understanding, communication and trust. Leadership – I am a people first leader, capable of setting a clear vision, driving change and inspiring those around me. When leading the team through COVID I Initially focused on wellbeing, offering reassurance and moving to more frequent communication. I quickly pivoted the teams focus, moving away from longer term strategic work to feeding in immediate insight to customers and internal teams. I was able to maintain the team’s motivation by focusing energy on rebound plans and short-term tactical projects. The team’s contribution during this period has received great recognition from customers and internal teams.
Listed skills include Merchandising, Management, Fmcg, Retail Category Management, and 25 others.
Current workplace
Lee Maskell's current company
Company context helps verify the profile and gives searchers a useful next step.
Molson Coors Beverage Company
Employees
5
AeroLeads page
17 roles
Lee Maskell work experience
A career timeline built from the work history available for this profile.
Category Management Controller Off Trade
Category Management Controller
Jul 2021 - Jan 2023
Head Of Category Management
Leading a team of five responsible for embedding market intelligence within CUK, ensuring strategy is insight led, identifying sustainable growth opportunities and developing strong customer relationships that support commercial delivery.
Mar 2018 - Mar 2021
Senior Category Manager
Driving sustainable growth for CUK in the impulse channel through the development of the impulse channel plan, embedding category-based selling and influencing the category agenda with key customers.
May 2017 - Mar 2018
Senior Category Manager - Craft Beer Europe
Developed and embedded craft beer category strategy within the newly formed European craft beer team ensuring brand, channel and customer plans were insight led.
Mar 2016 - May 2017
Senior Category Manager - Tesco
Leading a team of 3 responsible for developing and executing a rolling 1 year category strategy that maximised value for Tesco and Budweiser Brewing Group.
Jun 2014 - Mar 2016
Commercial Insight Manager - Tesco
Maximising Tesco and Budweiser Brewing Group profitability by optimising pack, price and promotions through insight informed strategy and tactical opportunities.
Apr 2013 - Jun 2014
Space Planning Executive - Tesco
Leading the range review process, optimising space, assortment and merchandising of Tesco’s beer category achieving best outcomes for shopper, retailer and BBG brands through insight led approach.
Jun 2011 - Apr 2013
Visual Planner
Accountable for defining optimum assortment and layout for defined categories and managing the range review critical path across multiple stakeholders.
Nov 2010 - Jun 2011
Managing Director
Fantasticals Childrens Toys Ltd
Created and managed a new company from inception to profitable status, achieving 3 consecutive years of double digit sales and margin growth before preparing the business for sale.
Sep 2007 - Nov 2010
Senior Merchandising Manager
Responsible for leading and developing a team of three Merchandising managers with accountability for delivering large scale range review projects, best in class merchandising and new store concepts.
May 2005 - Oct 2007
Merchandising Manager
Accountable for delivering optimum assortment and display solutions for designated categories working cross functionally to deliver projects on time and on budget.
Oct 2003 - Apr 2005
Category Space Planner
Management of range review process and maintenance of planogram portfolio across health and beauty category ensuring optimum profit per square foot.
Jan 2001 - Oct 2003
Trainee Manager (Graduate Scheme)
Responsible for a department with a weekly turnover of £63k with ownership for the training and development of a team of 11.
Jan 2000 - Jan 2001
Assistant Manager
Gap year role - Supported store manager in maximising store sales through stock control, merchandising, staff recruitment, training and customer service.
Jun 1997 - Jun 1998
Store Operations
Part time role whilst at college - General store operations across various departments.
Jan 1992 - Jan 1995
2 education records
Lee Maskell education
Ba (Hons), Business Management, 2:1
Education record
St Peters Sixth Form College, Huntingdon
FAQ
Frequently asked questions about Lee Maskell
Quick answers generated from the profile data available on this page.
What company does Lee Maskell work for?
Lee Maskell works for Molson Coors Beverage Company.
What is Lee Maskell's role at Molson Coors Beverage Company?
Lee Maskell is listed as Category Management Controller Off Trade at Molson Coors Beverage Company.
What is Lee Maskell's email address?
AeroLeads has found 1 work email signal at @molsoncoors.com for Lee Maskell at Molson Coors Beverage Company.
Where is Lee Maskell based?
Lee Maskell is based in Greater Northampton Area, United Kingdom while working with Molson Coors Beverage Company.
What companies has Lee Maskell worked for?
Lee Maskell has worked for Molson Coors Beverage Company, Greene King, Carlsberg Group, Budweiser Brewing Group Uk&I, and Homebase.
How can I contact Lee Maskell?
You can use AeroLeads to view verified contact signals for Lee Maskell at Molson Coors Beverage Company, including work email, phone, and LinkedIn data when available.
What schools did Lee Maskell attend?
Lee Maskell holds Ba (Hons), Business Management, 2:1 from The University Of Huddersfield.
What skills is Lee Maskell known for?
Lee Maskell is listed with skills including Merchandising, Management, Fmcg, Retail Category Management, Planograms, Strategy, Jda, and Data Analysis.
Find 750M verified contacts
Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.
Start free trialPeople with similar names
Check these profiles if this is not the Lee Maskell you were looking for.
View similar profiles
