Lee Robson
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Lee Robson Email & Phone Number

Founder and Director at iStories
Location: Greater Sydney Area, Australia, Australia 14 work roles 2 schools
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Current company
Role
Founder and Director
Location
Greater Sydney Area, Australia, Australia
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Who is Lee Robson? Overview

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Lee Robson is listed as Founder and Director at iStories, a company with 5 employees, based in Greater Sydney Area, Australia, Australia. AeroLeads shows a matched LinkedIn profile for Lee Robson.

Lee Robson previously worked as Director of Communications at Mezfi and Chief Storytelling Officer at Istories. Lee Robson holds Data Analytics from General Assembly Sydney.

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iStories

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Profile bio

About Lee Robson

As the Founder and Chief Storytelling Officer at iStories, I specialise in helping small to medium-sized businesses achieve their PR, social media, and content strategy goals. With a deep understanding of the unique challenges SMBS face, I bring over 20 years of experience in driving revenue and profitability through strategic communication efforts.My Expertise Includes:- PR & Communications Strategy: Tailored PR campaigns to enhance your brand visibility and reputation.- Social Media Management: Crafting and implementing social media strategies that engage and grow your audience.- Content Strategy: Developing compelling content that attracts, educates, and converts prospects into loyal customers.- Data-Driven Storytelling: Leveraging data to create narratives that resonate with your target market and drive results.Why Work with Me?I focus on delivering customized solutions that not only meet your current needs but also lay the groundwork for sustainable growth. Whether you're looking to improve your brand presence, drive more engagement on social media, generate targeted headlines, or develop a robust content strategy, I can help.

Current workplace

Lee Robson's current company

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iStories
Istories
Founder and Director
Sydney, NSW, AU
Website
Employees
5
AeroLeads page
14 roles

Lee Robson work experience

A career timeline built from the work history available for this profile.

Founder And Director

Sydney, NSW, AU

Director Of Communications

Melbourne, Victoria, Australia

Strategic communications lead for MezFi, a groundbreaking blockchain-powered platform, democratising access to mezzanine finance in the property sector for everyday investors.

Chief Storytelling Officer

Sydney, Australia

Founder and Director of iStories, providing strategic content and communications support to tech start-ups through to multinational corporations, with a burgeoning specialism in Web3.

Freelance Pr & Communications Strategist

Self Employed

Sydney, Australia

Providing freelance support to brands and agencies across PR, publicity, communication strategy, internal comms, copywriting, media strategy and content strategy

May 2019 - Oct 2019

Managing Partner

Sydney, Australia

Managing Partner, Communications, with full-service creative agency, 303 MullenLowe. With PR serving as a key component within our 'hyperbundled' proposition covering creative, strategy, digital, social, production and everything in between, our ability to deliver first-class communications solutions is engrained in our DNA.

Oct 2017 - Dec 2018

Head Of Publicity

Sydney, Australia

Head of department with Australia's No.1 sports broadcaster, leading external communications and over-arching PR strategy for one of the country's most-loved brands.

Jan 2016 - Aug 2017

Director

Lrpr

Manchester, United Kingdom

Independent PR consultant using over 12 years' PR, communications and copywriting experience to service a range of clients in London and the North of England.

Jun 2013 - Dec 2015

Group Account Director

Bjl

Manchester, United Kingdom

Group Account Director within the PR division of award winning integrated advertising and communications agency, BJL. Strategic lead across client roster including; Crown Paints, Silentnight, Jacamo and several others. Key responsibilities include campaign implementation, creative direction and strategic development across all accounts. Lead role in new.

Jul 2012 - Jun 2013

Associate Director

House Pr

London, United Kingdom

Associate Director at House PR overseeing accounts including; The Huffington Post UK, AOL, Discovery Channel UK, Freeview, Peugeot, Empire Cinemas and Argonon ProductionsManagement responsibility for eight PROs from JAE to AD.

Jan 2010 - Jun 2012

Senior Publicity Manager

The Publicity Factory

Freelance Publicity Manager brought on board to enhance the launch campaign for ESPN's new live Premier Leage sports channel in the UK.Responsibilities included coordinating photoshoots, media events and communications strategy.

Jun 2009 - Jan 2010

Pr Manager - Tv

  • Manager with sole responsibility for overseeing trade, corporate and consumer PR, sponsorships and speaker opportunities
  • Role includes liaison with US studios, channel partners, record labels and film production companies
  • Management of two PR agencies including dedicated teams assuming press office role and responsibilities
  • Oversaw implementation of nationwide consumer facing promotional campaign from design through to team training
  • Engaged in consistent communication with national and regional trade and consumer journalists from launch events to private briefings
  • Direct reporting to CEO and Managing Directors across the business on PR objectives and performance
Dec 2007 - Sep 2008

Senior Publicist

  • Examples of campaigns managed include; The Simpsons, Terry Pratchett’s Hogfather, Nip/Tuck, Rebecca Loos: My Story, Buffy The Vampire Slayer and South Park
  • Managed campaign for Terry Pratchett’s Hogfather, Sky One’s most expensive drama commission to date. Results included front page coverage for national newspapers, supplements and entertainment magazines in addition to.
  • Campaign devised and executed for Ricky Gervais’s episode of The Simpsons dominated TV/entertainment press in Spring 2006, including first ever non-terrestrial cover for the Radio Times contributing to Sky One’s then.
  • Management of campaign on ‘Rebecca Loos: My Story’ produced blanket national newspaper coverage, including front pages of The Sun, The Mirror, Daily Star, Daily Express and Daily Mail
  • Event organisation and management has included staging of press screenings for shows including Lost, 24, The Simpsons and Buffy The Vampire Slayer
  • Talent press tours co-ordinated include work with Julian McMahon, Jason Priestly, Ian McShane, Joely Richardson, Simon Cowell and Ricky Gervais
Nov 2002 - Dec 2007

Account Executive

The Yes Consultancy
  • Spent time as media chaperone to MP Tony Banks
  • Interviewed former European Footballer of the Year Ian Rush and produced copy for publication
  • Key achievements include reaching a readership of over 105 million people with the Europe United Masters Football national campaign spanning three months
Jun 2002 - Nov 2002

Account Executive

360 Communications
  • Client portfolio included, TDK, Coors, J&B Rare Whisky, New Covent Garden Soup Company, 20th Century Fox and Design Go Travel Emporium.
  • Experience includes co-ordinating photo-shoots, briefing celebrity speakers and dealing with clients and the media.
Mar 2001 - May 2002
2 education records

Lee Robson education

Data Analytics

Intensive three month course in Data Analytics, covering data cleaning, analysis and visualisation utilising programs and platforms.

FAQ

Frequently asked questions about Lee Robson

Quick answers generated from the profile data available on this page.

What company does Lee Robson work for?

Lee Robson works for iStories.

What is Lee Robson's role at iStories?

Lee Robson is listed as Founder and Director at iStories.

Where is Lee Robson based?

Lee Robson is based in Greater Sydney Area, Australia, Australia while working with iStories.

What companies has Lee Robson worked for?

Lee Robson has worked for Istories, Mezfi, Self Employed, 303 Mullenlowe, and Fox Sports Australia.

Who are Lee Robson's colleagues at iStories?

Lee Robson's colleagues at iStories include Cristian Trandafir.

How can I contact Lee Robson?

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What schools did Lee Robson attend?

Lee Robson holds Data Analytics from General Assembly Sydney.

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