Lee Robson

Lee Robson Email and Phone Number

Chief Storytelling Officer at iStories | Senior PR & Communications Strategy for SMBs | Expert in data-driven storytelling @ MezFi
Lee Robson's Location
Greater Sydney Area, Australia
About Lee Robson

As the Founder and Chief Storytelling Officer at iStories, I specialise in helping small to medium-sized businesses achieve their PR, social media, and content strategy goals. With a deep understanding of the unique challenges SMBS face, I bring over 20 years of experience in driving revenue and profitability through strategic communication efforts.My Expertise Includes:- PR & Communications Strategy: Tailored PR campaigns to enhance your brand visibility and reputation.- Social Media Management: Crafting and implementing social media strategies that engage and grow your audience.- Content Strategy: Developing compelling content that attracts, educates, and converts prospects into loyal customers.- Data-Driven Storytelling: Leveraging data to create narratives that resonate with your target market and drive results.Why Work with Me?I focus on delivering customized solutions that not only meet your current needs but also lay the groundwork for sustainable growth. Whether you're looking to improve your brand presence, drive more engagement on social media, generate targeted headlines, or develop a robust content strategy, I can help.

Lee Robson's Current Company Details
MezFi

Mezfi

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Chief Storytelling Officer at iStories | Senior PR & Communications Strategy for SMBs | Expert in data-driven storytelling
Lee Robson Work Experience Details
  • Mezfi
    Director Of Communications
    Mezfi Jan 2024 - Present
    Melbourne, Victoria, Australia
    Strategic communications lead for MezFi, a groundbreaking blockchain-powered platform, democratising access to mezzanine finance in the property sector for everyday investors.
  • Istories
    Chief Storytelling Officer
    Istories Oct 2019 - Present
    Sydney, Australia
    Founder and Director of iStories, providing strategic content and communications support to tech start-ups through to multinational corporations, with a burgeoning specialism in Web3.
  • Self Employed
    Freelance Pr & Communications Strategist
    Self Employed May 2019 - Oct 2019
    Sydney, Australia
    Providing freelance support to brands and agencies across PR, publicity, communication strategy, internal comms, copywriting, media strategy and content strategy
  • 303 Mullenlowe
    Managing Partner
    303 Mullenlowe Oct 2017 - Dec 2018
    Sydney, Australia
    Managing Partner, Communications, with full-service creative agency, 303 MullenLowe. With PR serving as a key component within our 'hyperbundled' proposition covering creative, strategy, digital, social, production and everything in between, our ability to deliver first-class communications solutions is engrained in our DNA.
  • Fox Sports Australia
    Head Of Publicity
    Fox Sports Australia Jan 2016 - Aug 2017
    Sydney, Australia
    Head of department with Australia's No.1 sports broadcaster, leading external communications and over-arching PR strategy for one of the country's most-loved brands.
  • Lrpr
    Director
    Lrpr Jun 2013 - Dec 2015
    Manchester, United Kingdom
    Independent PR consultant using over 12 years' PR, communications and copywriting experience to service a range of clients in London and the North of England.
  • Bjl
    Group Account Director
    Bjl Jul 2012 - Jun 2013
    Manchester, United Kingdom
    Group Account Director within the PR division of award winning integrated advertising and communications agency, BJL. Strategic lead across client roster including; Crown Paints, Silentnight, Jacamo and several others. Key responsibilities include campaign implementation, creative direction and strategic development across all accounts. Lead role in new business development, pitch writing and team management.
  • House Pr
    Associate Director
    House Pr Jan 2010 - Jun 2012
    London, United Kingdom
    Associate Director at House PR overseeing accounts including; The Huffington Post UK, AOL, Discovery Channel UK, Freeview, Peugeot, Empire Cinemas and Argonon ProductionsManagement responsibility for eight PROs from JAE to AD.
  • The Publicity Factory
    Senior Publicity Manager
    The Publicity Factory Jun 2009 - Jan 2010
    Freelance Publicity Manager brought on board to enhance the launch campaign for ESPN's new live Premier Leage sports channel in the UK.Responsibilities included coordinating photoshoots, media events and communications strategy.
  • Tiscali
    Pr Manager - Tv
    Tiscali Dec 2007 - Sep 2008
    • Manager with sole responsibility for overseeing trade, corporate and consumer PR, sponsorships and speaker opportunities• Role includes liaison with US studios, channel partners, record labels and film production companies • Management of two PR agencies including dedicated teams assuming press office role and responsibilities• Oversaw implementation of nationwide consumer facing promotional campaign from design through to team training• Engaged in consistent communication with national and regional trade and consumer journalists from launch events to private briefings• Direct reporting to CEO and Managing Directors across the business on PR objectives and performance
  • Bskyb
    Senior Publicist
    Bskyb Nov 2002 - Dec 2007
    • Examples of campaigns managed include; The Simpsons, Terry Pratchett’s Hogfather, Nip/Tuck, Rebecca Loos: My Story, Buffy The Vampire Slayer and South Park• Managed campaign for Terry Pratchett’s Hogfather, Sky One’s most expensive drama commission to date. Results included front page coverage for national newspapers, supplements and entertainment magazines in addition to extensive broadcast discussion. Oversaw implementation of West End premiere• Campaign devised and executed for Ricky Gervais’s episode of The Simpsons dominated TV/entertainment press in Spring 2006, including first ever non-terrestrial cover for the Radio Times contributing to Sky One’s then second highest ever audience figures• Management of campaign on ‘Rebecca Loos: My Story’ produced blanket national newspaper coverage, including front pages of The Sun, The Mirror, Daily Star, Daily Express and Daily Mail• Event organisation and management has included staging of press screenings for shows including Lost, 24, The Simpsons and Buffy The Vampire Slayer• Talent press tours co-ordinated include work with Julian McMahon, Jason Priestly, Ian McShane, Joely Richardson, Simon Cowell and Ricky Gervais• Press trips co-ordinated include travel with journalists to Los Angeles, Las Vegas and St. Tropez• Responsibilities also include management of agencies for out-sourced shows• Photoshoots arranged and overseen with Ricky Gervais, Joely Richardson and Jodie Kidd as well as numerous others
  • The Yes Consultancy
    Account Executive
    The Yes Consultancy Jun 2002 - Nov 2002
    • Spent time as media chaperone to MP Tony Banks• Interviewed former European Footballer of the Year Ian Rush and produced copy for publication• Key achievements include reaching a readership of over 105 million people with the Europe United Masters Football national campaign spanning three months
  • 360 Communications
    Account Executive
    360 Communications Mar 2001 - May 2002
    • Client portfolio included, TDK, Coors, J&B Rare Whisky, New Covent Garden Soup Company, 20th Century Fox and Design Go Travel Emporium. • Experience includes co-ordinating photo-shoots, briefing celebrity speakers and dealing with clients and the media.

Lee Robson Education Details

Frequently Asked Questions about Lee Robson

What company does Lee Robson work for?

Lee Robson works for Mezfi

What is Lee Robson's role at the current company?

Lee Robson's current role is Chief Storytelling Officer at iStories | Senior PR & Communications Strategy for SMBs | Expert in data-driven storytelling.

What schools did Lee Robson attend?

Lee Robson attended General Assembly Sydney, University Of Nottingham.

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