Lee Ruby Email & Phone Number

Germany

Collaborating with Design Director and Apparel designers to create a seasonal direction for Swim BU. Keeping the whole swim brand strategy to one story telling. Over seeing design from beginning to end. My challenges is to think differently for every season. To inspire others and aspired from others around me. Always keep moving forward and learn from the.

Bayern, Germany

• Design and art direction for seasonal apparel for lifestyle and performance lines, such as Golf lifestyle, Urban Dance women’s fitness, Sailing performance, Sailing Lifestyle, High performance Outdoor Outerwear, and.
• The head managements create the seasonal concept. As a team, we then come up with our creative direction for our collection. Looking into how the concept could relate to our collections.
• Attending tradeshows seasonally. ISPO (Munich), Bread & Butter and Bright (Berlin).
• Market research. Knowing our competitors. Familiarized with the target audience. Finding and discovering what are the latest techniques for prints and appliques.
• Talking to our main suppliers to see if we could achieve results on what new techniques can be offered.
• Visiting cities that would benefit our collections. Two trips per year.

• Working amongst a team of designers and web developers.
• Create and give directions for web pages according to branding and given directions.
• Making sure information are clear and easy for users.
• Reporting to Creative directors and managers.
• Working closely with programmers.
• Art directing photoshoots

Barcelona, Spain

• NIXON
• Men’s and Women’s seasonal concept tees. 12 ideas were summited with suggestions of prints and techniques that could be used.NIKE 6.0
• Apparel graphics for Boys tees to the seasonal concept. 10 ideas were summited.BURTON SNOWBOARDS
• Graphic designs for 2 series of women’s snowboard Feelgood ES with concepts given. Communicating with the head designer from beginning to end.

Greater New York City Area

• Working within a team of five designers through all phases of marketing design directions.Major project accomplishments the launch of Ecko Kids
• Responsible for the concept for the Macy’s Broadway retail space. Choosing the right photographer to communicate our ideas. Art directing a two-day photoshoot.
• Working with producers to oversee the correct models is chosen for the market needs.
• Ideas were spread to packaging, clothing hangtags and magazine spreads.
• Other designs are Ecko Unltd mens underwear packaging. Again oversee art directions with material suggestions, plus photo directions to achieve the desire result.
• Varies eckored advertising magazine spreads also includes initial concept turning into ideas for individual artist who features in the spread.

Burlington, Vermont Area

• Burton Snowboards
• Managed a team of five designers, freelance designers, illustrators, and copywriters.
• Overseeing developments for the desire final results.
• Presenting concepts and final stage to clients.
• Working with account managers for cost control.Nike
• Created a new identity for launch of Nike Roller Skates brand “Beach Combers” aiming for younger girls with a retro feel.

Ba Hons, Graphic Design

Ba (Hons), Graphic Design