Lee Saunders

Lee Saunders Email and Phone Number

Freelance Consultant: Consumer Insights and Brand Strategy @ New York, NY, US
New York, NY, US
Lee Saunders's Location
New York, New York, United States, United States
Lee Saunders's Contact Details
About Lee Saunders

I am a personable consumer insights leader who thrives on strategic challenges, with the twist being my hybrid brand management & insights background meaning I can seamlessly translate the 'what', into 'so what', into actions!I am somewhat a jack of all trades. Areas of particular experience and strength include Consumer & Customer Insights, Shopper Insights & Continuous Data, Qualitative & Quantitative Research, Brand Strategy, Campaign & New Product Measurement, Project Leadership*Dual US / UK citizen*

Lee Saunders's Current Company Details
Freelance

Freelance

Freelance Consultant: Consumer Insights and Brand Strategy
New York, NY, US
Lee Saunders Work Experience Details
  • Freelance Consultant: Consumer Insights And Brand Strategy
    New York, Ny, Us
  • Freelance
    Freelance Consultant: Consumer Insights & Brand Strategy
    Freelance Jan 2022 - Present
    Clients in cpg / fmcg, alcohol, retail, beauty.What I do: brand strategy / consumer insights / shopper insights / tools and capabilities / general marketing consultingBoth project leadership & research execution.Get in touch: lee@highburyresearch.com
  • Kelton Global
    Senior Director, Insights & Strategy
    Kelton Global Feb 2021 - Jan 2022
    New York, United States
    Kelton Global is a consumer insights and strategy consulting firm. We use quantitative and qualitative research to create customer segmentations, drive innovation, deliver brand strategy and compelling communications.www.keltonglobal.com
  • Anheuser-Busch Inbev
    Director, Insights & Strategy
    Anheuser-Busch Inbev Aug 2019 - Jan 2021
    New York, United States
    I led a team responsible for all consumer strategy & insights for AB's fast growing "Beyond Beer" portfolio including hard seltzers, canned wine and spirits.Delivered hard seltzer portfolio strategy.
  • Anheuser-Busch Inbev
    Sr Manager, Insights & Strategy
    Anheuser-Busch Inbev Jan 2018 - Jul 2019
    New York, United States
    Insights lead for Michelob ULTRA, America’s fastest growing beer brand.- consumer strategy and positioning- architecture and innovation development- creative development and measurement including superbowl- adhoc quant + qual research to problem solve- day to day consultation to brand team on anything and everything
  • Anheuser-Busch Inbev
    Insights Manager
    Anheuser-Busch Inbev Dec 2016 - Dec 2017
    New York, United States
  • Pepsico
    Brand Manager - Walkers (Lay'S) Premium Crisps And Snacks
    Pepsico Sep 2014 - Sep 2016
    Uk
    High profile full mix BM role managing the premium portfolio encompassing Walkers Market Deli and Walkers Sensations (known as Lay's globally)- landing innovation in market at intense pace- executing through the line comms activation- fostering an entrepreneurial mindset on the young Market Deli brand- collaborating with colleagues in other European markets to develop strategies and product concepts.
  • Sainsbury'S
    Various Marketing Roles (Insights, Brand Mgmt)
    Sainsbury'S Sep 2009 - Aug 2014

Lee Saunders Skills

Customer Insight Brand Management Retail Consumer Insight Marketing Management Brand Architecture Fmcg Market Analysis Product Development Segmentation Marketing Strategy Consumer Behaviour Business Strategy Qualitative Research Shopper Marketing Market Research Consumer Products Multi Channel Marketing Brand Development Quantitative Research Business Intelligence Nielsen Brand Equity Strategy Fast Moving Consumer Goods Advertising

Lee Saunders Education Details

Frequently Asked Questions about Lee Saunders

What company does Lee Saunders work for?

Lee Saunders works for Freelance

What is Lee Saunders's role at the current company?

Lee Saunders's current role is Freelance Consultant: Consumer Insights and Brand Strategy.

What is Lee Saunders's email address?

Lee Saunders's email address is le****@****ail.com

What schools did Lee Saunders attend?

Lee Saunders attended University Of Plymouth.

What are some of Lee Saunders's interests?

Lee Saunders has interest in Animal Welfare, Science And Technology, Economic Empowerment.

What skills is Lee Saunders known for?

Lee Saunders has skills like Customer Insight, Brand Management, Retail, Consumer Insight, Marketing, Management, Brand Architecture, Fmcg, Market Analysis, Product Development, Segmentation, Marketing Strategy.

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