My name is Lee Saunders, and I am a dedicated and results-driven sales professional with over 21 years of experience in the industry. As Head of Trade, I am responsible for leading a team of sales professionals and driving revenue growth for my organisation.Throughout my career, I have developed a strong track record of success in developing and executing effective sales strategies, cultivating strong customer relationships, and exceeding sales targets. I am skilled in managing complex sales cycles, negotiating contracts, and building and motivating high-performing teams.In my current role as Head of trade at Beyond Retail, I am responsible for developing and executing the company's sales strategy, managing the sales pipeline, and coaching and mentoring the sales team. I work closely with other departments, such as marketing and product development, to ensure alignment and drive revenue growth.Outside of work, I am a proud father of three wonderful children who are my world. I enjoy spending quality time with my family and creating cherished memories with them. In my free time, I enjoy reading, watching movies, and exploring new places with my family. I believe that maintaining a work-life balance is crucial for personal and professional success.I am committed to continuous learning and development and strive to stay up-to-date with the latest sales strategies and techniques. I am excited about the opportunities to make a positive impact in the sales industry and drive growth for my organization.