Manage internal creative team (designers, writers and project managers), lead and support campaign initiatives, support our affiliate partnership launches, manage vendor and agency relationships, evolve and adapt creative intake processes, evaluate assistive tools for creative traffic coordination and production, oversee delivery of content / asset deliverables across all channels of the business including B2C, B2B, B2B2C, Site, Product (App), imagery, UI, brand assets and the design system for all of our customer facing web experiences.

Served on RRD Agency Services team, focused on digital media, primarily CRM for Albertsons Customer Email Program. Lead creative team of 5+, worked closely with the client account services team on QBR and RFP materials to retain this important account for the business.Creative Leadership, Client Communication and Program SupportDeveloped relationships across Marketing Operations and Albertsons Brand teams to ensure creative execution of email campaign design and builds on Adobe Experience Manager Platform:• Instituted use of Figma for more efficient file versioning and organization enabling cross team collaboration to support the existing Albertsons email component/modular system, for efficient build and launch process• Eliminated cycles in review process by taking a proactive approach on the creative brief intake process, oversaw content creation and creative execution on broad corporate initiatives that instilled trust in the entire Email Marketing Operations team, resulting in contract renewalCross Functional Collaboration, Creative Project Management and Campaign OversightManaged communication and expectations with internal client partners on timing and rollout of net new email campaigns, while adhering to Albertsons strict brand standards:• Ensured proper brand positioning, typography, photo direction, color palettes, and messaging across all customer facing email program sends• Lead special project initiatives, presented creative work (e.g. CRM Playbook) to senior account stakeholders and business development teams. Evaluated and moderated client feedback with creative team – ensuring execution of campaigns to client brief and SOP – resulting in consistent early project delivery in the channel

Managed and developed talented creative content team of 10+ through pandemic–including brand design, copy, UX video and animation production, supporting broad company brand and product initiatives. Key focus on data-driven conversion campaigns for brand awareness and pet enrollment counts. Hired to build creative team, establish creative intake processes, and development of Wrike workflows at scale for internal creative services agency. Developed and lead content creation strategy for channel use, including coordination of custom photo and video shoots. Partnered closely with Marketing, Digital Comms, eComm, and Business Intelligence on quantifying key data points in support of revenue-driving branded omnichannel campaigns in markets.· Oversee Design for Digital Experiences & Printed Collateral· Brand Development and Storytelling· Development in partnership and creative direction of "Pets Will Be Pets" Television Spot· Management of Design, Content & Copy Team· Video Concept Development and Direction· Art Direction and Production· Operational Excellence· Agency Oversight and Campaign Development (e.g. https://vet.trupanion.com)

DESIGN DIRECTOR: Governed large teams in multiple locations, with focus on data driven social media campaigns for legacy and direct-to-consumer brands. Oversaw strategic marketing for 40+ clients including MilkBar, Zazzle, Jockey, Jobscan, Biossance, Men’s Wearhouse, and others. Handled sales pitch support for companies, consumer insights, and standard protocols for client intake evaluations. Established staff onboarding sessions for personnel nationwide and improved employee relations.KEY COMPETENCIES: STAFF DEVELOPMENT, LEADERSHIP, PROCESS IMPROVEMENT, NEGOTIATION Boosted departmental capacity 75% by scaling team from entry to top tier and updating management techniques- Collaborated with creative recruiter to rewrite job descriptions to promote optimal hiring decisions- Developed new social media and email marketing Best Practices to maximize group talents- Enhanced efficiency of new-hire onboarding processes to ensure staff have necessary tools KEY COMPETENCIES: WRIKE, PROCESS IMPROVEMENT, WRITING, STAFF DEVELOPMENT, LEADERSHIPEnhanced enterprise process by instituting new business management tools to reduce inefficiencies- Established guidelines for replacing JIRA with Wrike for streamlining of reporting before future project rollout - Directed interdepartmental communications during deployment of platform and hiring of new staff- Reorganized and retrained sales teams to strengthen business strategy, digital marketing campaigns, and salesKEY COMPETENCIES: MARKETING, NEGOTIATION, STAFF DEVELOPMENT, CLIENT MANAGEMENT, BRAND MANAGEMENTIncreased revenues 8x by driving stronger sales via Pinterest marketing campaigns to new and legacy clients- Communicated importance of up-to-date social media presence across multiple platforms with customers- Coordinated with Social Media department to connect client with in-house management - Drafted pitches and marketing documents to encourage clients to sign up for additional promotional campaigns

GROUP MARKETING MANAGER: Oversaw internal brand and design team of 10+ at Seattle headquarters, providing strategic support for lifecycle marketing strategies, brand identity and communications, system development, merchandising initiatives, and channel-wide campaigns. Guided teams through changes, including corporate acquisition and leadership evolution, while retaining key talent. Partnered with internal development teams to push beyond Minimal Viable Product (MVP) justification and improve operational efficiency, including UX/UI enhancements, new content management systems, and workflow recommendations.KEY COMPETENCIES: LEADERSHIP, STAFF DEVELOPMENT, PROCESS IMPROVEMENT, BRAND MANAGEMENT, CONTENT CREATIONEarned two promotions, to Design Manager, then to Group Marketing Manager, following process improvements- Streamlined executions, business requirements, brand awareness projects, and project rollouts- Increased integrated partnership marketing campaign sales by factor of 6 over 3 yearsKEY COMPETENCIES: BRAND MANAGEMENT, PROCESS IMPROVEMENT, LEADERSHIP, CONCEPT DEVELOPMENT, CONTENT CREATIONBolstered Zulily marketplace positioning by launching online and physical brand refresh project with parent company- Initiated and concluded analysis of all customer touchpoints to identify metrics in potential correction areas- Collaborated with QVC administration to plan acquisition and deployment of Digital Asset Management System- Assembled diverse creative digital content teams to ensure timely rollout of brand updatesKEY COMPETENCIES: LEADERSHIP, EVENT MANAGEMENT, STAFF DEVELOPMENT, BRAND MANAGEMENT, MARKETINGMaximized market position and boosted sales through organization of “Thrill Week” promotional event- Collaborated with merchandising department on establishing “Thrill Week” events for driving engagement- Directed groups to create placeholder events to test CMS tools and ensure smooth event deliveryand launch of events for duration of campaign

ART DIRECTOR: Redesigned landing and account management pages for ecommerce site implementation. Coordinated design, brand, and visual style guide, as well as all printed marketing materials, explainer videos and sales presentations. Partnered with programming team on rapid prototypes while implementing user experience and user interface guidelines for platform development. Implemented Bootstrap controls and JSQuery library functions using advanced data analytics to enhance user experience.KEY COMPETENCIES: PROCESS IMPROVEMENT, STAFF DEVELOPMENT, LEADERSHIP, BRAND MANAGEMENTEnhanced organization reputation and positioning through streamlining of management and design strategies- Oversaw development team retraining to merge component styles into single cohesive schema- Established strategic direction and new policies to keep pace with change in personnel and organizationKEY COMPETENCIES: CASTING, CONCEPT DEVELOPMENT, CONTENT MANAGEMENT, DIGITAL MARKETINGMaximized brand voice reach through direction of instructional multimedia series for social media platforms- Authored briefs, budgets, timelines, and storyboards for proposal to CEO and leadership- Drafted job descriptions and project requirements for AfterEffects animator and voice talent- Supervised successful delivery of finished videos to all major video hosting and social media platforms KEY COMPETENCIES: QA, PROCESS IMPROVEMENT, STAFF DEVELOPMENT, LEADERSHIPBoosted enterprise efficiency through deployment of weekly code sprints, QA, and new product testing methods- Designed weekly sprint workflows utilizing JIRA to assign tickets and keep projects within deadlines- Orchestrated meetings between operations, development, and creative teams to maximize communication- Deployed Quality Assurance program to ensure achievement of goals within budget with minimal errorshttps://cargocollective.com/leeshaw/PLACEFULL

Typical projects included interactive web/mobile design projects for clients such as T-Mobile, Toyo Tires and Umpqua Bank. In addition I designed print collateral pieces for PointB, and worked on social media campaigns for Babolat and Care Innovations. https://cargocollective.com/leeshaw/GARRIGAN-LYMAN-GROUP

Locally owned, founded in 1997–yes before Zappos.Over 250 major brands, with amazing customer service, OnlineShoes is a major player in the online retail space. Recently named to Internet Retailer’s annual Hot 100 lists of America’s Best Retail Web Sites.https://cargocollective.com/leeshaw/ONLINESHOES-COM

Worked on interactive campaigns, site-wide seasonal promotions, email marketing campaigns as well as site feature redesign projects. Also served as assistant art director on project specific shoots and premium brand trunk shows.https://cargocollective.com/leeshaw/NORDSTROM

Strategic marketing agency serving clients such as Microsoft, BING, Starbucks, Macy's and MSN. Catalysis is a full service strategic agency that provides Interactive Design, Segmentation, Predictive Analysis, Persona Development, Market Research, Loyalty and Customer Value Studies.