Having been client-side for so many years and understanding the numerous requirements and pressures that are brought by delivering "the number" (at the right price), I am now able to take that experience and develop it further, while also ensuring MCB Digital Solutions continue to provide the best quality, most consistent, and most compliant customer acquisition offering to the market place . Responsible for working with all facets of the business, my overall goal is to facilitate the growth of MCB Digital Solutions as we take our offering to an even wider number of clients and affiliates and develop our market leading call centre consultancy solutions .

Responsible for the key channels of obtaining new customers, and communicating with prospective customers, for each business within the group.Strategic sales modelling, compliance (MoJ, FCA, ICO, GDPR), customer journey, customer relevance, targeting, copy, advertising, analysis, budgeting, online and offline communication, leading teams and inter-department collaboration.

Whilst continuing to oversee the Marketing and existing customer acquisition function, there has now been a diversification into offering a wider range of solutions to acquiring customers. Due to the continued success of the existing acquisition model, but driven by the ability we have to help even more customers through industry-leading processes & success rates, the role has been created to facilitate and oversee relationships with firms that are able to generate customers but who potentially do not maximise their opportunities of success, or who may find the processing of PPI reclaims resource and time intensive.Exciting opportunities continue to exist within this space, and having both a high-level understanding of the industry allied to hands-on experience of the skills and operations required means this role presents great opportunities for Commercial Relationships, our business, and most importantly the customer.The commercial relationships we're building, combined with the customer base we have, means this role is also intrinsic in introducing new sales opportunities into our overall model.

Head of the Marketing Department responsible for generating Mis-sold Payment Protection Insurance (PPI) Claim inquiries through offline and online channels and engaging with existing customers primarily through digital media (website content, social media etc.)Manage data from self-established relationships, implementation of campaigns, through to respective performance management and profitability reporting.Planning and management of a multi-million pound marketing budget.Developing and implementing sales and brand awareness campaigns internally and externally using various platforms.Overseeing all activity within the in-house Marketing department. Directing content and business messages communicated to active and prospective customers.Monitoring SEO and PPC campaigns whilst improving my own understanding of how to continue improved performance from these areas.

Responsible for a team of Managers on the PPI Claims "Pack Chase" Campaign.Reporting to the Managing Director, tasked with achieving both pack return volume and percentage targets versus packs out.Directly influencing sales performance and agent motivation, while also improving campaign structure to improve stability and efficiency.Successfully improved pack return volumes by 100% and conversion by 30% against campaign performance prior my appointment.

Monitored, analysed and reported on the performance of the various facets of the business, while also suggesting improvements to departments and processes.Directly reported to the Managing Director, reporting high-level performance overview and in-depth strategic analysis.Worked closely with Marketing Department and Data Providers to analyse success of campaigns. Suggested improvements from both an external and internal view-point. Involved in marketing monthly budgets and the impacts on budget changes throughout the business. Also a member of the management team responsible for creating and maintaining relationships with various existing and new lenders on the Yes Loans Lending panel.

Direct Sales to both self-generated Life Insurance leads and IFA provided customers.Initially non-advised sales meant probing and listening was vital to being able to loosely "guide" the customer to select the correct level of insurance cover for their needs.Also dealt with customer retention and application errors to rectify the issue and continue the clients cover.Completed training for "Advised Selling", but the company did not proceed with that campaign.