Lee Smart Email & Phone Number

- Using search engines to seek and recruit potential new affiliates. - Devising and executing a communications strategy, including designing and editing product specific newsletters, creating and maintaining online blogs and regularly emailing affiliates with revised offers and promotions. - Utilising landing pages and online banners.- Relationship building with client base

• Accountable for Sales of £50m and promotional investment of £4m• Formulated and delivered Strategic Joint Business plan each year • Consistently achieved distribution point targets for NPD launches. c. 40 new products launched into Asda during this period• Developed wider commercial responsibilities and leadership within the business as part of the Controller group• Led store merchandising one-stop solution for Weight Watcher Brand, based on shopper behaviour and decision tree

Frozen Business Unit – ASDA (Desserts and Potatoes) 2003 to 2004 Frozen Business Unit – Morrison’s (Desserts and Meat Free) 2005 Grocery Business Unit – ASDA (Sauces) 2005 to 2006

Grimsby Office

Hull, United Kingdom

Cima Qualified Accountant

Btec Higher National In Business And Finance, Distinction