Lee Smith Email and Phone Number

Columbus Product Group is the newest division of RGBarry Brands, created to offer unique product assortments tailored to our customer's owned brands. CPG leverages the tremendous capabilities of RG Barry Brands, while providing customized product and account support. CPG is also responsible for supplying RGBarry Brands with innovation in areas such as sustainability and advanced concepts.

Responsible for all aspects of strategic planning, general management, brand management, innovation portfolio management, strategic marketing, and sales for the largest ($100M+) division of RG Barry Brands. This would include the creation of multi-year growth strategies, the creation of and management to Annual Operating Plans down to day to day tactical execution. Management responsibilities include Product Design and Development, Account Management, and Marketing, and due to RG Barry Brands' matrix style platform based organization, the ability to clearly define strategy, identify lead and lag measures, and influence work streams and activities within the wider corporation's functional areas is critical. Specialties: Strategic PlanningGeneral ManagementBrand ManagementSales Force EffectivenessMarketingInnovation Portfolio Management

Responsible for the product design and development as well as brand marketing and creative for the RG Barry portfolio of brands. Key contributions in brand level strategic and annual planning, brand positioning, and sales force effectiveness.

PFS was a footwear business development company under contract by Pacific Footwear Development, a division of Pegasus Footwera Co, one of the largest and most diversified manufacturers in China. Pacific Brands was a market driven brand management company which, in conjunction with Itochu International, Inc. developed and managed the distribution of brands in North America as well as new product lines for specialty brands

Directly managed the growth of both the various product lines and the brand as a whole. Repositioned the brand in the market - transitioning it from a skate brand to a youth active lifestyle brand. Transitioned the company into a market driven organization. Managed product lines and brand extensions into snowboarding, surf, BMX, and Mt. Bike, as well as active casual and casual footwear. Ultimately grew the brand from $13 mil to over $200 mil from 1993 - 1998.