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As an accomplished team leader and results-driven executive with a proven track record in sports and entertainment, I bring extensive experience in business development across digital, TV, sponsorships, experiential marketing, and long-term partnerships. Fluent in ad sales technologies, I excel at navigating new markets, identifying emerging trends, and driving revenue through innovative strategies.With deep expertise in sales, client relations, and strategic partnerships, I have consistently delivered growth by developing tailored business proposals and achieving both short- and long-term objectives. My leadership approach emphasizes collaboration, empowering teams, and fostering a positive, results-oriented culture.My passion for maximizing brand visibility and profitability, combined with my ability to analyze market dynamics, has led to successful product launches and expanded market presence. As a solution-driven marketing and sales leader, I am committed to delivering exceptional outcomes and driving sustained business growth.
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Vice PresidentKatz DigitalManhattan Beach, Ca, Us -
Director, Katz Digital Video GroupKatz Digital Video Jun 2020 - PresentAs Director of Katz Digital Video’s Los Angeles office, I lead efforts in maximizing the monetization potential for streaming platforms and broadcasters. Through SSAI, Katz LIVE creates new in-stream ad inventory, optimizes traditional ad breaks, and develops more efficient ad-pods. Our platform leverages exclusive digital feeds from major sports leagues (NFL, MLB, NBA, NCAA, MLS, WNBA, NWSL, and more), offering dynamic content and ad insertion in digital packages that drive engagement.Katz LIVE provides real-time optimization and transparent reporting, ensuring high performance and accountability. We also offer a robust e-sports platform with custom activations, aligning brands with teams, events, or talent through on-site, in-game, and social activations that elevate fan experiences and brand visibilityBeet Retreat Attendee Nov 2022 -
National Manager Integrated Sponsorships And SalesPac-12 Networks 2017 - May 2020San Ramon, California, UsLos Angeles office leader, heading a sales staff selling larger sponsorship deals; use the Pac-12 assets to garner new clients: official partnership status, use of IP rights, on-site experiential activations, digital, TV, in-stadium signage, branding & exposure, and corporate hospitality. -
Vice President Advertising And Client SolutionsParticipant Media 2015 - 2016Culver City, California, UsDepartment head of west coast partnerships. Lead the west coast team in all aspects of sales and marketing to help generate revenue. Prospected for new strategic partners spanning all categories that aligned with Participant Media's core values. Developed effective marketing packages for executive level clients; collaborated with internal departments to effectively market channels, also planned and designed the movie marketing sales strategy. -
Vice President Partnerships & Advertising SalesAmc Networks- Ifc & Sundance Channel 2004 - 2014New York, Ny, UsPerformed as Department head and corporate liaison for west coast office and increased national revenue dramatically. Grew the IFC west coast advertiser base from 5 to over 45 clients and grew Sundance from 6 to 44 clients in 4 years. Built a collaborative rapport with key stakeholders across the company regarding goals, growth strategy, and direction, initiated appropriate business plans for west coast partnerships and sales.Steered strategies, proposed and executed tactics to launch two non-rated networks into an advertising sales model,along with forecasting and budgeting future business.Initiated partnerships for on-site selling, introduced on-air and digital packages for events such as Sundance Film Festival, SXSW, Spirit Awards, Festival Supreme.Manage, hire, and train west coast staff. Presented non-traditional advertising solutions to traditional advertisers.
Lee Sparer Skills
Lee Sparer Education Details
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University At Albany
Frequently Asked Questions about Lee Sparer
What company does Lee Sparer work for?
Lee Sparer works for Katz Digital
What is Lee Sparer's role at the current company?
Lee Sparer's current role is Vice President.
What is Lee Sparer's email address?
Lee Sparer's email address is le****@****aol.com
What schools did Lee Sparer attend?
Lee Sparer attended University At Albany.
What skills is Lee Sparer known for?
Lee Sparer has skills like Integrated Marketing, Digital Media, Digital Strategy, New Media, Advertising, Television, Digital Marketing, Strategic Partnerships, Entertainment, Sales, Media Buying, Sponsorship.
Who are Lee Sparer's colleagues?
Lee Sparer's colleagues are Vanessa Lachiana, Andrea Porcelli, Tyrel Anschutz, Dan Cassano, Megan Deeb, Emily Loudon, Cody Pan.
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