Lee Washington Email and Phone Number
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With 10+ years of leadership immersed in performance marketing and pioneering MarTech solutions, I specialize in propelling businesses forward through transformative strategies and innovative technology stacks. My proficiency lies in enhancing customer loyalty, effecting strategic changes through data-driven insights and collaborative leadership, and driving substantial revenue growth.I've spearheaded numerous successful initiatives, including implementing a Customer Data Platform (CDP) that amplified customer engagement by 600bps while reducing churn by 400bps. Additionally, my introduction of test-and-learn capabilities resulted in a remarkable 120bps increase in margin rates and a 14% reduction in costs.My recent accomplishments include:• Implemented strategic customer communication roadmap, which led to nine new customer journeys within 12 months. Achieved a 39% surge in our active email file and a 12% increase in our SMS engagement.• launched an in-house loyalty program, which generated a significant 17% boost in incremental revenue within the first 12 months. My competencies span a spectrum of crucial areas in marketing and technology, including:• Customer Data Platforms• Customer Lifecycle Marketing• Database Management Platforms• P&L Accountability• Profitability Growth• Contract Negotiation• Pricing Strategies• Digital Marketing• SQL• Python• Budget Management• Cross-functional Leadership• Marketing Analytics & Strategy• Tableau• Project Management• Customer Loyalty Programs• Test and Learn Platforms• Adobe Analytics• Google AnalyticsI thrive on navigating complex landscapes collaborating with CMOs, CXOs, and key stakeholders to craft and execute transformative marketing and technology roadmaps. My goal is always to deliver measurable results and sustainable growth while continually innovating within the dynamic realm of performance marketing.
Ashley Stewart, Inc.
View- Website:
- ashleystewart.com
- Employees:
- 883
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Director Of Crm And LoyaltyAshley Stewart, Inc.Cleveland, Oh, Us
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Director Of Crm & LoyaltyAshley Stewart, Inc. Apr 2021 - PresentSecaucus, Nj, Us• Direct and mentor a diverse team of internal and external managers, analysts, and project managers and ensure seamless operations of CDP, digital analytics, and CRM functions.• Led implementation of a cutting-edge Customer Database Platform (CDP), integrating CRM, digital analytics (GA360/GA4), email, SMS, PAID and visual analytic platforms. Established a centralized hub for omni-channel data, enabling personalized cross-channel marketing resulting in 5% increase in revenue.• Led cross-functional team re-launching the co-branded credit card program, achieving a 15% increase in re-engagement, an 11% revenue boost, and expanded credit lines.• Developed customer segmentation models, transitioning to customer-centric operations, and achieving positive CAC within 12 months. Reduced customer acquisition cost by 24% through spend reallocation and leveraging CDP's look-alike model algorithms.• Crafted and executed a comprehensive customer communication strategy, introducing nine new customer journeys within 12 months. o Achieved a 39% surge in our active email file and a 12% increase in our SMS engagement.• Instituted test and learn capabilities, driving a 120bps increase in margin rates and identifying 14% in cost savings in our direct mail campaign.• Owned P&L responsibilities, steering CRM, and MarTech stack investments, focusing on enhancing performance marketing and creating a unified customer experience.
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Crm & Loyalty Strategy ManagerJoann Stores Jan 2016 - Apr 2021Hudson, Oh, Us• Implementated industry best-in-class CDP to get a 360-degree view of the customer, resulting in increased customer acquisition and engagement by 600bps and decreased churn by 400bps• Launched a proprietary loyalty program that generated incremental revenue within the first eight months of inception.• Created and implemented a marketing strategy that is channel and partner-agnostic to drive customer acquisition and retention to maximize customer lifetime value. Manage the customer marketing budget of over $50M and the JOANN marketing technology stack and vendor ecosystem.• Led an experienced team of 12 analysts, digital designers, and communication specialists to design and optimally deliver Omni-channel marketing campaigns, resulting in a 14% increase in revenue over two years while marketing campaign expenses declined by more than 20%.• Led a cross-functional work stream to redefine the Omni-channel customer experience by leveraging insights gleaned from the CDP.• Provided monthly forecasts in partnership with merchandising and finance teams that waterfall enterprise-wide, factoring/adjusting marketing campaigns.• Delivered monthly performance marketing summaries to the Senior Leadership Team, comprising the CEO, CFO, CMO, CXOs, and key stakeholders. -
Marketing Analytics ManagerJoann Stores Aug 2011 - Jan 2016Hudson, Oh, Us• Led business enterprise intelligence and managed the business analytics team solution. Collaborated and provided actionable insights to teams across the enterprise.• Led the development of a customer model that generated insights resulting in a +10% lift in incremental sales alongside a +300bps improvement in margin rate.• Led a cross-functional team of SMEs to redesign the marketing technology stack and select partners, resulting in the harmonization of technology platforms, which resulted in annual savings of ~$1M.• Led the analytics team in developing the customer communication strategy, managing the CRM database, and sourcing third-party databases and strategic partners via the RFP process.• Implemented enterprise “Test and Learn” platform, enabling standardized testing and evaluation across the company.
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Senior Database Marketing AnalystJoann Stores Oct 2007 - Aug 2011Hudson, Oh, Us• Supported cross-functional areas (e.g. finance, real estate) by identifying market profitability via customer-centric data.• Strategized and executed customer cadence analysis and testing plans to optimize campaign performance.• Initiated a suite of customer win-back, retention, and renewal campaigns that increased customers’ response rate and drove annual incremental sales.• Constructed marketing dashboards to provide business owners and executives with analytics on business unit performance.• Cultivated productive relationships with co-op database vendors and list brokers, from managing vendor budgets and expenses to performing rental and external analysis; negotiated a reduction in list cost.• Deployed a Business Intelligence tool for the end user that significantly reduced reporting time.
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Crm/Circulation ManagerAmerican Blinds Wallpaper & More Feb 2002 - May 2007Us• Mobilized a team of analysts and distribution team members in managing CRM strategy and the customer database, including analyzing the effectiveness of marketing campaigns for all acquisition and retention programs.• Provided quarterly forecasting for proactive campaigns by lists and segments for the President, CFO, and SVP of Marketing.• Managed, negotiated, and structured beneficial relationships with co-op database providers and list brokers; secured $80K in cost savings.• Developed targeted marketing strategies for each product type based on customers’ buying behaviors, improving customers’ response rates by 238bps and generating $14M in incremental sales.• Maximized profitability within a twelve-month cycle by optimizing the acquisition of third-party vendor prospect lists.• Oversaw the selection of the BI platform, as well as implementation and training.• Maintained production planning and real-time inventory software, achieving targeted fulfillment goals of 98%. -
Distribution ManagerAmerican Blinds Wallpaper & More Mar 1999 - May 2007Us• Managed a nine person team• Managing customer contact strategy and circulation for catalog, postcard and other direct mail vehicles to contact customers in the most efficient manner.• Responsible for print production including vendor selection, negotiating and securing pricing. • Performed press checks ensuring in-home dates were met
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Operation ManagerChase (Bank One) May 1994 - Dec 1998New York, Ny, Us• Managed a staff of 15 associates• Supervised the processing and electronic tracking of more than 10 million statements and packages per year. • Performed systems analysis; responsible for cost containment as well as administered budget. • Forecasted and coordinated workflow to meet peak demands and approved overtime. • Liaison between the USPS, UPS and other vendors by monitoring service levels, identifying and resolving service issues.
Lee Washington Skills
Lee Washington Education Details
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Kent State UniversityMarketing -
Case Western Reserve UniversityData Analytics Boot Camp
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Wayne County Community College DistrictBusiness Administration
Frequently Asked Questions about Lee Washington
What company does Lee Washington work for?
Lee Washington works for Ashley Stewart, Inc.
What is Lee Washington's role at the current company?
Lee Washington's current role is Director of CRM and Loyalty.
What is Lee Washington's email address?
Lee Washington's email address is le****@****ann.com
What is Lee Washington's direct phone number?
Lee Washington's direct phone number is +133046*****
What schools did Lee Washington attend?
Lee Washington attended Kent State University, Case Western Reserve University, Wayne County Community College District.
What are some of Lee Washington's interests?
Lee Washington has interest in Economic Empowerment, Civil Rights And Social Action, Politics, Education, Environment, Poverty Alleviation, Science And Technology, Human Rights, Arts And Culture.
What skills is Lee Washington known for?
Lee Washington has skills like Leadership, Marketing Strategy, Analytics, Email Marketing, Strategy, Database Marketing, Marketing, Direct Marketing, Segmentation, E Commerce, Multi Channel Marketing, Web Analytics.
Who are Lee Washington's colleagues?
Lee Washington's colleagues are Alfreda Willis-Blakely, Shondrieka Epps, Joe Ann Noreiga, Miriam Rhodes, Jennifer Reid, Janyia Carroll, Telesha Knight.
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