Led a 25-person strong marketing function covering payments, loans, savings and web3 products. Responsible for overall brand strategy for portfolio of 5 brands, product positioning and GTM strategy. Head of PR and communications including crisis management. Facilitate business transformation and unification efforts across 5 subsidiaries (Fazz, Fazz Agen, Fazz Business, StraitsX). Hands-on execution for group level brand marketing initiatives.

First senior marketing hire responsible for rebranding, repositioning, and go-to-market of the regional payments product for Singapore and Indonesia markets.

Responsible for rebranding Igloo, overall marketing strategy and go-to-market for micro insurance. Led sales enablement and partnership marketing initiatives with BD.

Part of the pioneering team, I helped the agency to establish itself as one of the most disruptive and sought-after creative agencies in Singapore. During my 4 years as part of the strategy team, the agency's portfolio grew exponentially to include iconic local and international brands across the APAC market. We're proud to count global and local brands among our clientele such as Jaguar Land Rover, William Grant & Sons, Danone Nutricia, UOB Cards and NTUC Income. As strategist for GOODSTUPH's portfolio of luxury, finance, hospitality, FMCG and consumer white goods segments I was responsible for end-to-end campaign development including strategy, content development, launch and reporting, hands-on creative production management including scriptwriting, copywriting, producing and post-production supervision, and for pitching for new business.My clients: Jaguar Land Rover, William Grant & Sons, Danone Nutricia, Quorn, HP, UOB Cards, BOSCH Home Appliances, NTUC Income, The Ascott Limited, Keppel Land, Monde Nissin, GIC Singapore

The Media Shop is an award-winning independent media agency focused on Asia and founded on genuine planning and buying experience across the full spectrum of communication channels.As Media Associate, I was responsible for integrated campaign strategy, planning and execution across ATL and BTL touch points for clients across tech, education and consumer white goods verticals, business development and leading overall marcomms and PR efforts for the agency.