Lee Yang Email and Phone Number

- Assist in setting strategy, drive objectives and tactics for Marketing Snack Nuts, THS portfolio - Support Marketing Director in portfolio initiatives- Project manage bids, business opportunities, innovation, graphic development and solve Sales related questions- Collaboratively work with cross-functional teams to motivate, influence, energize and complete projects delivering on results- Maintained IRI New Item Placement tool and partnered to discover new trends for product imagination and commercialization- Develop sales ready presentation with thoughtful information, enabling Sales for easy understanding and fast execution- Continuous participant and student in learning of ever changing processes, systems, commodities and business related issues in order to keep driving the business forward

Associate Business Development Manager – Private Brands Snacks- Accountable for one of the largest snacks portfolio - Led comprehensive commodity inflation initiatives, affecting over 40 retailers and recovering - Key strategic player in managing Private Branded Business and optimizing processes- Highly effective in working in a Matrix organization with: Sales, Brand, Brand Finance, Project Management, Demand Planning, Supply Planning, Quality Assurance, Plant Production, Sales Operation- Managed bids across all of Snacks categories: Snack Nuts, Trail Mixes and Bars- Managed one direct report, involved in selecting, interviewing and awarding new employee employment

Lead customer development and strategy on Private Label Snacknuts.

Drove key opportunities in Club, Dollar and convenience stores.

Develop strategic interaction within Heinz and our broker partners to execute Retail Sales and Growth plans that promotes 'Retail Excellence' and sells more off the shelf at full retail.Act as primary retail resource for Field Sales and the Heinz Business Units on corporate objectives and opportunities.Align with specialized Heinz Business Units to develop expertise and offer thought leadership for planning and executing retail plans.Execute Retail Excellence with our broker partners and help develop the processes that will drive this such as schematics, scorecards, national audits, training and retail performance reviews.

Partner with Employee Resource Groups to advance the career development of Asian American Professionals.Manages the relationships with all members of NAAAP-Minnesota. In charge of recruiting new members, increasing current membership benefits, and promoting diversity within the organization. Am also responsible for communicating pertinent information to the general membership, obtaining membership feedback on events, and handling any membership inquiries.

SuperValu Northern Region (SVNR) Team, Grocery, Meat & Deli

Safeway Team* Collaboratively executed strategies and tactics as the Category Vendor Partner for Canned Meats, Canned Prepared and Microwave products. Also, supported meat products line.* Well versed in IRI and ACNielsen data bases * Utilized Consumer Insights to impact selling presentations* Created Category Management, sales presentations, and scorecards for account execs and Safeway category Manager

* Provided analytical services to the Eastern Chain and Geographies, covering all measures of Hormel and competitive products * Created Category Management and Sales presentations to achieve overall goals * Success: Assisted in bringing in six new Compleats into Publix, April 2007* Examples of work: Analytical presentations, SKU Rankings, Opportunity Gaps, Brands Share, Sales Velocity, topline reports* Highly skilled in the following applications: ACNielsen, SPECTRA, Apollo, Gladsononline, KwikeeClient, TD Linx, AdView, Microsoft Excel & Powerpoint* Completed Fact Base Selling Seminar, Delta Category Management Training, Dale Carnegie August 2007

* Successfully managed a three million dollar grocery wholesaler account * Drove sales beyond target * Extremely diligent and focused on keeping financial suspense within guidelines

* Developed positive customer relationships with grocery store managers * Enforced excellent customer service * Initiated additional programs and events for stores to gain a higher awareness of Hormel items