• Brand: CROCODILE Menswear • Achievements: Consistently achieved sales goals, averaging 120% of target for two consecutive years. Responsibilities: • Devising, implementing, and adjusting buying plans and product development. • Conducting research on global fashion trends and developing mood boards, ideas, and color palettes. • Manage product development and negotiate competitive pricing. • Handling all aspects of merchandising and sampling independently. • Ensuring timely delivery of bulk goods and overseeing campaign shooting preparations.

• Brand: BONIA Menswear• Responsibilities:• Conducted fashion trend research and developed seasonal mood boards• Managed product development, analysis, and mix• Tracked sales performance and liaised with suppliers for costing and sourcing• Independently handled merchandising and sampling processes• Prepared for fashion shows and photoshoots twice a year

It is a subsidiary of its parent company, Jordone Corporation Sdn Bhd. Fully handled merchandising planning and development design of Pierre Cardin Menswear Paris.Responsibilities• Executing buying budgets and product development.• Working closely with the marketing manager on purchase budgets.• Liaising with suppliers for costing, fabric sourcing, and garment design.• Independently handling all merchandising and sampling jobs.• Participating in fashion shows and shooting preparations.

Work experience:1.) Oxygen Clothing Lab (2007-2010)Researched, developed, and designed ladies' wear collections for brands in Jusco, including AGENDA, Crème, and Arcadia.• Responsibilities:• Researching and developing ladies' wear collections.• Ensuring smooth production from sampling to final product.• Managing product quality and overseeing all fittings.• Traveling to China for fabric and accessories sourcing.2. Pink Revolution (2007-2010)The founder's second company, this quirky brand associates grocery shopping with fashion. It's named Pink Evil's Fashion Supermarket and carries five unique labels.• Responsibilities:• Developing seasonal color palettes and collection inspirations.• Researching vintage and competitive trends.• Managing purchase budgets and ensuring product quality.• Overseeing sample materials and production deadlines.• Assisting in setting up retail stores and participating in fashion shows.