Strategic Product Management: Actively lead efforts to enhance back-office services and improve the functionality of our proprietary online store, resulting in significant cost reductions and notable increases in user engagement and conversion rates.Innovative Feature Development: Spearheaded the expansion of content and community features to activate our D2C eCommerce platforms, driving high levels of user participation and retention.Cross-Functional Collaboration: Collaborated closely with various teams to streamline operational flows and optimize service policies, consistently achieving target lead times and performance metrics.

Operational Excellence: Led initiatives to enhance operational efficiency and service quality for "번개케어," resulting in a significant reduction in errors and operational costs, and a notable increase in customer satisfaction metrics.Effective Partnership Management: Negotiating and integrating external delivery services, leading to improved logistics efficiency and increased user satisfaction.User-Centric Product Optimization: Orchestrated interface redesigns and promotional campaigns for delivery services, resulting in higher adoption rates and an enhanced user experience.Innovation and Growth: Contributed to the launch and expansion of in-house delivery service "포장택배," achieving remarkable adoption rates and facilitating seamless transactions for users.Secure Payment Service Reinforcement: Orchestrated the promotion of the secure payment service "번개페이," and enhanced sales revenue through strategic promotions, driving substantial growth in transaction volumes.Advertising Service Enhancement: Implemented strategic redesigns and promotions for advertising services, resulting in increased retention rates and successful transitions of participants into paid advertisers.

Proficiently Coordinated: Planned and executed a launch event to commemorate the introduction of the Pastel beta service.Skilled in Media Communication: Successfully managed digital marketing channels to enhance brand visibility and attract potential users.