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DIY MARKETING WITH ADVICE FROM A PROYou know your business, but does everyone else know you?Marketing is an essential element of a successful business. Whether you are already established or starting-up, there are always way to improve your marketing strategy. But bringing on new staff or hiring senior leadership is not an expense you're ready to take on - and besides you can do it yourself, you always have!But there are times when you want to make sure you are getting the most out of your marketing efforts. Someone to bounce ideas off of, get advice, elevate your brand. That's when you add Markco to your team.Markco is a subscription service that gives you access to an on-demand marketing pro. Give it a try for free!

Influencer Marketing TechnologyTraackr is a marketing research data analytics company designed to help marketing teams understand and evaluate those people who influence business through their online activities.

Kadence International. Insight worth sharing.25 YEARS AGO WE STARTED KADENCE WITH A MISSION:The aim was to provide our clients with inspiring insight, actionable recommendations and demonstrable ROI.Since then we have become one of the world’s leading marketing insight agencies, employing over 300 people across the world. We operate our own in-house fieldwork teams and offer a mix of proprietary products as well as custom solutions.

Client: Citi Retail BankClient services lead for Citi retail merchandise and omni-channel teams, ensuring strategic alignment with clients, providing zone-strategy thought-leadership, and ensuring excellence in creative deliverables.Team leader, providing guidance to account team, collaborating closely across agency resources (including creative, strategy, production, and media teams), and representing the account to the agency leadership for account planning and finance.Constant Innovator, with deep knowledge in both technology and finance industry, finding opportunities to drive new approaches with data-driven insights, and practical business applications of new technology.

Client: Bank of America, Core Banking and Innovation(Mobile Banking, Online Banking, Digital Payments, ATM/ATA, Retail/Banking Centers, BankAmeriDeals)VP, Integration Account Director 12/2015–2/2016Integration Account Director 12/2013–11/2015Worked closely with the Core Banking Strategy and Value Proposition team at Bank of America to help develop marketing strategies for new innovations and technology.Helped develop the learning strategy that guides research development, help present learning objectives for executive leadership alignment, and lead internal agency teams on stimuli creation.Led integration efforts across client groups and partner agencies to help ensure excellence in creative execution that is grounded in strategy.Teamed closely with the strategic planning group to dive deep for insights, implications, key take-aways and big ideas.Help clients plan the building blocks that will ensure long term success, and provide clear direction for short term execution.

(POSSIBLE is WPP's largest digital agency with offices across the country and around the world. We think globally and act globally. Three of the top five accounts are run out of the Cincinnati office – Smuckers, P&G, and ConAgra)Client: ConAgra(Brands: Banquet, Bertolli, Hebrew National, Marie Callender’s, P.F. Chang’s, Reddi Wip, Snack Pack)ConAgra is one of North America’s largest food companies and their brands are found in more than 99% of America’s Homes. As the digital AOR for ConAgra, POSSIBLE leads best-in-class digital campaigns and owned media creative.

KittyHawk Digital finds creative solutions to complex problems. We are experts in Unity3D, HTML5, iOS, ASP.net, PHP, javascript, WebGL, Node.js, Processing, Arduino, and Java to name a few, but what really sets us apart is our ability to combine these technologies together in new and innovative ways that push the boundaries of what's possible.

Built organic growth in accounts through identification of key opportunities to elevate projects and campaigns, goal-oriented creative problem solving, and creation of roadmap strategies for customer engagement.Managed highly strategic and complex multi-touch digital campaigns involving email communication strategies, social media platforms, landing pages and microsites, rich media, traditional direct marketing, and in-store signage.Wrote scopes of work, developed creative and project briefs, managed budgets and sales goals, generated new business, presented capabilities, and promoted inter-departmental collaboration.Actively participated in Management Meetings to help guide the growth of the agency, helped lead the Client Services team, and trained employees on the American Express brand.

Boombox Inc. is a strategic digital agency that takes the best of the traditional agency model – research, analytics and strategy – and marries it with a relentless passion for digital. It looks deeply into the data and research to find key insights that most people miss, and then connects the dots to develop a strategy that delivers results.The name, "BoomBox," refers to more than just thinking outside the box, but to exploding the box!

(The Japanese Government`s JET Programme promotes grass roots internationalization through cultural exchange and foreign language education.)Used marketing fundamentals to drive increased “mind share” of English language education in Japanese students by raising international awareness, incorporating pop-culture themes, and creating a dynamic, interactive environment.Successfully coached all qualifying students to pass the EIKEN English Oral Exams.Presenter at the Hokkaido 2008 Mid-Year Conference for English Education. Seminar: "Marketing Techniques in the Classroom"Volunteer at: Hokkaido English Challenge Summer Camp, Takikawa English Camp, Iwamizawa International Mini-Festival, and Storytime at the Tsukigata Town Library.Active participant in the Hippo Family Club, an international multi-language learning network whose motto is “Anyone can speak 7 languages!”

(An international recruitment contest to find the best person to help OgilvyOne write a new sales manual for the 21st century)OgilvyOne challenged the world to sell a simple red brick – if you can sell a brick, then you can sell anything. Contest participants were to submit two minute videos to www.youtube.com/ogilvy.Inspired by the angle that this is a “good test of how well you understand people and your creativity,” submitted three videos targeting three different audiences: BBRB – Trendsetters: highlighting the “classic and timeless” fashion qualities of a brick bag BBRB – Foodies: appeal to aspiring gourmands to the grilling properties of a brick barbeque BBRB – Parents: inspire the educational investment of time rather than money with a brick boardSemi-finalists were asked to submit a 500 word essay on what selling looks like in the 21st century: In my essay, I defined selling in terms of customer-focused customization.Finalists were flown to Cannes to be speakers at the 2010 Cannes Lions International Advertising Festival.

Product Marketing Manager, Portable Audio 1/2004–6/2006Product Marketing Specialist, Portable Audio 11/2002–12/2003 Directly involved in the merchandising of Panasonic's portable audio products for the United States market, including negotiating and directing design, packaging, pricing, and feature set.Analyzed portable audio industry to accurately determine market size, trends, and opportunities.Led direction for all U.S. marketing initiatives: providing a cohesive brand image for products in national advertising, event marketing, public relations, trade shows, and product literature and brochures.Managed portable audio sales in the U.S., from ensuring product placement in national accounts and key regional accounts, to maintaining supply chain and PSI (Purchase Sales Inventory).Responsible for all sales and operating budgets, including P/L.

In depth study of the operations and technical workings of the Optical Group’s product line, including Analog Camcorders, Digital Camcorders, and Digital Still Cameras.Helped manage and maintain product image through daily interactions with the Brand Strategy Group, the Public Relations Department, and the Training Department.Communicated with factory personnel in Japan to relay marketing strategy and American market conditions in order to enhance overall product strength and brand image.Provided sales support to managers by developing product sales reports and periodic industry overviews.