Alexandre Lee Email & Phone Number

São Paulo, Brazil

São Paulo, São Paulo, Brasil

São Paulo, São Paulo, Brazil

Develop Samsung’s regional growth strategy by leading the product and marketing plan, mapping the competitive landscape and successfully connecting the corporate business groups to the Subsidiaries- Set up the business strategy and targets for the Region and follow up the results to ensure the business growth- Analyze and discuss with key global, regional and local stakeholders about the product and marketing initiatives to build up the regional strategy- Coordinate the Go-To-Market planning and execution of new product launches- Design, maintain and improve Business and Market Intelligence activities such as data management, analysis and reporting to ensure business visibility- Market sensing to identify critical subjects and opportunities in the region, elaborating solutions and actions plans to act upon them- Lead the alignment between Global, Regional and 7 Subsidiaries’ C-level executives in order to deploy major Regional Conferences- Work in partnership with marketing team to deliver campaigns and consumer researches that support the divisional growth plan

São Paulo Area, Brazil

Part Leader in Latin America Regional Office responsible to develop short-to-long term business plans and identify business improvement opportunities in the region- Identify business improvement opportunities and approach the problem on a structured way to deliver the best recommendation (portfolio, price, channel, marketing and others) to support C-level decision making- Manage and organize data from different sources (internal and external) on a single database to speed up top management reporting and ad-hoc analysis using Microsoft Excel and Tableau- Market information analysis and monitoring (GfK, Nielsen, NPD, IDC, Imports and others) to identify main trends and competitors’ movements that could impact the business- Develop dashboards to monitor and report strategic KPIs in order to ensure a clear visibility to business stakeholders (CEO, CFO, HoD, BMs, …)

São Paulo E Região, Brasil

Responsible for implementing collaborative projects in key retail partners and to manage and optimize SCM processes and systems- Master the Global SCM system, being responsible to guide the demand planning process, collect channel PSI information (EDI) and perform master data maintenance- Be the expert in the KPIs used to evaluate the Subsidiary’s performance and present the results during Executive Meetings- Sell-out driven SCM implementation, synchronized to sell-in planning, aiming to operate slim channel inventory and mitigating risks of stock out- Sell-out forecast based on statistical modelling, market size and market share projection, product mix and channel mix definition- Initiate and coordinate collaborative planning, forecasting and replenishment (CPFR) discussions with key retail partners to guarantee optimal levels of inventory in customer’s DCs and stores- Propose appropriate SKU assortment and display share distribution based on store clustering development using store and SKU level channel information- Sales and marketing investments (instant rebates, fixtures, promoters, bundles) effectiveness analysis and ROI calculation- Monitor store level KPIs to increase sales (run rate and stock out) and identify low performing products (dead inventory) to propose effective action plan on time- Manage customer order fulfillment, stock allocation, booking and delivery process through SAP to secure operational excellence

São Paulo E Região, Brasil

São Paulo E Região, Brasil

São Paulo Area, Brazil

• Innovation business cases for skin cleansing brands (Dove, Rexona, Axe, Suave and Le Sancy)• P&L simulator development to support company’s mid to long term analysis based on market share, price and investments projections• Monthly/Quarter/Annual results reporting• Marketing budget control

Mexico City Area, Mexico

• Responsible for the international expansion of the Brazilian software development company in Mexico• In charge of product development, company operation and general mgmt.• Market research aimed at the development and implementation of new technologies• Business plan development for investors• Direct and indirect procurement from local and intl. companies• Participation in international exhibitions and fairs

Bsc, Mechanical Engineering

Activities and Societies: Board Member of Centro Acadêmico da Mecânica – 2003-2004

Master Of Business Administration (Mba), Business Management, Sales And Commercial Planning