MARKETINGIn my 17+ years marketing in B2B SAAS, I’ve led marketing teams that build brands, generate demand, and grow the business. I've built in-house and outsourced marketing teams from the ground up. I am a results-orientated leader that motivates the team to deliver at peak performance, improve efficiency, positively impact revenue / growth and deliver value to all stakeholders.•REVENUE FOCUSED: Develop marketing strategies that meet the near and long-term revenue goals. Identify and develop new opportunities that meet the company growth plans, eg: I led the marketing team that helped generate >$250M.•BRAND BUILDER: Position as the category leader, express competitive differentiators and own the space. Communicate consistent vision at all touch-points in the customer journey (web, email, events, social, search etc) that build reputation and influence. Panel speaker at industry conferences and contribute to blogs and publications.•PRODUCT MARKETER: Design and market solutions that anticipate customer needs, earn customer loyalty and lead product categories. I led the marketing team to be first to market with a remote-working solution that enabled our customers to have 1000s of their employees work remotely and their business operate as usual during the C-19 pandemic.•CUSTOMER EXPERIENCE: Consistently improved NPS, CSTAT scores by identifying and addressing customer needs. High engagement at customer touch-points increased Customer Lifetime Value.•TRUSTED ADVISOR to C-Suite & Board of Advisors: Align go-to-market plans and RevOps to business goals, and leadership vision. Provide briefs, reports and insights that aid the Board of Advisors with decision-making eg: generating investment capital. I was part of the management team that sold our company to a private equity firm in a $1.2B transaction.•TEAM BUILDER: Align team to business objectives. Employ an agile matrix management fail-up style, remove obstacles, enable, listen, communicate to formulate a winning team. Help team members reach professional goals. Lead multidisciplinary team that design and deploy integrated marketing programs across traditional and digital marketing channels. Power-up CRM / MarTech with automation, AI, workflows, triggers, personas for fast execution, conversions, accurate attribution for scalable marketing ops.• Demand Generation • Brand Development • Content Strategy • Social Media • Email Marketing • Web • SEO • Events • Tradeshows • Advocacy • Advertising • Influence • Reputation • Account Based Marketing • Analyst/Public Relations • AI / RPA