Lee Allum Email & Phone Number

Atlanta, Ga, Us

Atlanta, Ga, Us

Atlanta, Ga, Us

Led a marketing team for start-up legal-technology company, Calloquy. Calloquy is a SaaS and professional services company providing a turn-key remote litigation platform as well as court reporting services to AMLAW 200 and Fortune 1000 companies. Calloquy focuses on delivering improved productivity and efficiency to the legal industry. Calloquy’s industry-leading solutions virtualize legal proceedings and look to next-era technology (virtualization, AI) to keep improving the platform and to maintain best-in-class cybersecurity for product and services.Our Go-To-Market strategy is aligned with the business goals focusing on driving the revenue pipeline and customer journey. We emphasize our thought-leadership content strategy and account-based marketing approach. Our marketing mix integrated digital and event based engagement while building a brand that is synonymous with quality and security.I built a marketing team and partnered with agencies to build marketing programs to meet sales and business goals. These include: lead generation, content strategy, partner programs, that targeted key personas and high-value accounts. Helped develop an inside sales practice that accelerated and qualified pipeline MQLs that led to sales. As part of the executive management team, we took the company from start-up concept to become a commercial enterprise within 18 months. Highlights include:• Launch Company• Product release: Remote Litigation Platform MVP v1 (SaaS)• Professional Services Offer: Court Reporting professional services• Pro Bono offer: as part of our “Improve Access to Justice” • Revenue: AMLAW 200 customers, mid/large enterprise• Recognition: Industry awards, articles/events/government SMESome early successes include adding several AMLAW 200 first to our customer list (Greenberg Traurig, Holland & Knight, Denton’s, Kirkland), up-and-coming firms, as well as some awards “Innovator of the Year” and “Legal Technology Trailblazer”.

Atlanta, Georgia, Us

Led the marketing team and helped progress the company from start-up, through growth and exit. And from $12M/yr to a $400M valuation and a leader in B2B SaaS Contact Center technology. My go-to-market strategies helped achieve $100M ARR, strong brand recognition, >Rule-of-40 growth, and many milestones along the way:• Achieved #1 in key product categories • Global growth: opened UK, Aus, India, offices• Completed 8 competitor acquisitions• Spin-up pre-sales teams (Bus Dev, Tech Sales) • Launch 3 new SaaS platforms• 1st license revenue from patent portfolioI built a core team of in-house marketers to leverage outsourced specialists, partners, agencies and vendors. The focus was on demand creation, lead generation, product marketing, customer experience and global brand development aimed at the mid/large enterprise market. The team integrated digital and traditional marketing programs aimed at the complete customer journey (Top of funnel -> customer). Our ideal customer profiles drove the content and messaging that led to high-engagement with target audiences, strategic partnerships and scalable growth.• GO-TO-MARKET STRATEGY: budget, plan, execution, KPIs• LEAD & DEMAND GENERATION: qualify, pipeline attribution• BRAND: Customer profiles, messaging, positioning, advocacy, reputation• PRODUCT MARKETING: Identify demand, competitive intel, market solutions• MARCOM: content strategy, social media, events, email, web• BUSINESS DEVELOPMENT: RFPs, CRM, analyst relations• CX: Increase CSTAT, NPS scores, loyalty, up-sales, and lifetime value with user group activity• MARTECH: Hubspot, Salesforce, Pardot, Trello, Slack, CVENT, Hootsuite, SEMRush, Asana, Sitefinity, WordPressAfter many highlights including: category leader for key target markets, fast growth of cloud product suite, over 100 awards and 200+ patents, in May 2021, I was part of the management team that facilitated the sale of Noble Systems in a $1.2B transaction.

Paris, Île-De-France, Fr

Paris, Île-De-France, Fr