I am an awarded IxD/UX Director, IoT pioneer, patents contributor, author with 20+ years of design and team leadership. I served brands like Warner Bros, Unicef, Orange, Generali, Jansenn, Symantech, Eni, 3M, PepsiCo collecting –during the path- 2 WebAwards, 2 TechGarage prize, 2 ADI index mentions and other accomplishment including a student award at the Apple Design Project.I am also founder and co-author of Frontiers of Interactions a leading Interaction design Conference; Frontiers is the place where the design and technology guru from all over the planet meets together. Past speaker list includes the inventor of TED conference Richard Saul Wurman, the founder of Activision David Crane, the godfather of the Internet of Things Bruce Sterling, the theorist of the New Economy Kevin Kelly, the author of the Whole Earth Catalog Stewart Brand and many others top designers from Google, Yahoo, Twitter, etc. I’m also share holder at SrLabs (world class technology in the Eye Tracking field), JoinPad (leader in the augmented reality technology, including high professional AR Glasses) and TOK.tv (absolutely the best Sport dedicated social platform, serving more than 30MM users and 3 of the top 4 soccer club worldwide).I am the author of "IoT Designer" (Franco Angeli Editore) and "Internet of Humans" (Egea) and I contributed to seven other books. As speaker I talked at: Distruptive Week (2015), Richmond IT Director Forum (2013), TED MED live (2012), TEDx (2011), CSR4 Research Center (2010), World Usability Day (2009), UXCON (2009, 2011), Internet Evolution (2009), Birds of a Feather at ETech (2008), World Business Forum (2007), BayCHI (2007). During my professional life, several magazines, newspapers and TV shows mentioned my projects or interviewed me. This list includes: WIRED, Mashable, Reuters, New York Times, CNN, Creative Communication, Glamour and all main Italian newspaper and TV.