Lee-Ann Baugh-Henry work email
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👋🏽 Hello, my name is Lee-Ann Baugh🗣 Last name pronounced: (BAW)🎓 Master of Science in Marketing and Bachelor of Science in Criminal Psychology🇯🇲 Island girl (Jamaican) with a passion for problem solving and experimenting with marketing strategies that will create a buzz.💻 My past experiences have involved me in projects which made it necessary to successfully advertise products or services to niche markets and, more importantly, to provide symbolic value to the end user. During these projects I developed brand positioning based on differential strategies to set my project apart from others. My teams and I collaborated to create A/B testing email campaigns, ad campaigns, various design imagery and more to test across various platforms. My marketing and advertising efforts have spanned outside of the digital realm to the design and execution of banners, magazine ads, tv displays, billboards, and more. 🔮 As for my future, the dream is to showcase my digital ad campaign skills, brand development talents, tenacious work ethic, and collaborate with a diverse open-minded team. I hope to work for a company that loves to work hard and play harder.🎡 In my free time, you can find me visiting amusement parks, reading Rom-Coms on Episode, and unabashedly online shopping.👩🏼🎤 Super Powers: Social Media Management | Marketing Research | Consumer Behavior | Marketing Analytics | Marketing Management | Business Systems and Policy | Business Ethics
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Senior Manager EcommerceOnespaworldMiami, Fl, Us
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Medical Practice ManagerCareaga Plastic Surgery Oct 2024 - PresentCoral Gables, Florida, Us -
Director Of Performance Marketing, Communications & Analytics | Ad Strategy | SeoCareaga Plastic Surgery Mar 2024 - PresentCoral Gables, Florida, UsCareaga Plastic Surgery boasts a legacy of over 15,000 successful plastic surgeries, a testament to their expertise in the field. With a top-rated team of board-certified plastic surgeons and aesthetic specialists, the facility consistently delivers comprehensive aesthetic results and maintenance. Recognized as one of South Florida's premier institutions, Careaga Plastic Surgery's highly skilled and certified staff collaborate seamlessly to address a wide range of aesthetic needs for their clients.- Devised and implemented a data-driven approach to analyze market trends and prepare forecasts, improving market positioning by 25%.- Generated new business leads through targeted ad campaigns and strategic email and text campaigns, achieving a 100% increase in lead conversion rate.- Utilized SEO tools to evaluate competitors, customer demand, interests, and traffic patterns; refined communication and media strategies accordingly and achieved a 115% increase in social media interactions across all platforms- Led the evaluation and optimization of marketing and pricing strategies, resulting in a 1000% increase in ROI within the first year.- Reviewed recurring needs and questions to automate and streamline processes, improving operational efficiency by 20%.
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Marketing Director | Brand Marketing | SeoCareaga Plastic Surgery Feb 2022 - Mar 2024Coral Gables, Florida, Us- Developed a comprehensive, cross-platform marketing plan to nurture the company’s limited and deteriorating online presence; achieved a 200% increase in online conversions and a 50% increase in brand recognition within the first year of tenure- Revamped the company’s brand guidelines and created a brand guide for a team of 3 marketing professionals and third-party agency representatives, ensuring consistent branding across all cross-platform deliverables- Utilized SEMrush Traffic Analytics to evaluate competitors, customer demand, interests, and traffic patterns; refined communication and media strategies accordingly and achieved a 115% increase in social media interactions across all platforms- Implemented post-appointment surveys to gather customer feedback, enabling the team to make data-driven decisions, identify continuous improvements, and cultivate customer loyalty; increased monthly leads and customer recall rates by 20%- Directed the company’s website strategy and content strategy to include SEO best practices and keyword-optimized content, achieving a 150% increase in website traffic and first-page rankings on Google for the top keywords (plastic surgery miami, bbl miami, etc.)
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Senior Social Media Manager | Digital Marketing | Process ImprovementsMia Aesthetics Sep 2020 - Feb 2022Miami, Florida, UsMia Aesthetics, a renowned plastic surgery provider with locations across major cities, is dedicated to delivering exceptional surgical procedures at affordable rates. With a team of over 20 skilled plastic surgeons and a track record of over 70,000 satisfied patients, Mia Aesthetics ensures a seamless journey from free online consultations to post-operative care, making the dream of plastic surgery accessible to all.- Managed and coached a team of 20 marketing professionals in storytelling, design, and video editing skills to better communicate the company’s brand identity while also creating uniform and appealing marketing deliverables; increased brand exposure by 35%- Uncovered multiple customer concerns by using brand listening tools to monitor the company’s online presence and gather customer feedback, resulting in better alignment with clients and enhanced customer satisfaction rates- Evaluated customer feedback and collaborated with the product development team to drive new product ideas, improvements, and product marketing strategies; increased sales by 85% as a result of the new strategies and collaborations- Developed standard operating procedures and training manuals for 60 employees across 2 departments to improve brand consistency, reduce manual errors, and shorten new hire ramp time; enhanced employee performance and productivity by 100% -
Customer Service RepresentativeOnespaworld May 2019 - Sep 2020Coral Gables, Florida, UsOneSpaWorld is a global leader in wellness, beauty, and rejuvenation services, both at sea on cruise ships and on land. Renowned for its dedication to superior quality and continuous innovation, the company offers a wide range of services, including traditional and alternative massages, skincare treatments, Ayurvedic therapies, fitness programs, acupuncture, and medi-spa services, ensuring comprehensive health and beauty experiences for clients worldwide.- Coached new hires on product knowledge and customer service operations, resulting in increased sales strategies and order placement for up to 4 employees- Successfully resolved technical support issues as Zendesk Admin Manager and implemented efficient e-mail triggers, macros, and ticket forms for a customer service team of 8, resulting in increased productivity and satisfaction
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Training And Marketing Coordinator | Process Improvements | Program ManagementOnespaworld Jan 2019 - Sep 2020Coral Gables, Florida, Us- Coached and trained 4 new hires on product knowledge and customer service operations while also coordinating monthly training sessions for up to 15 spas per month- Supported a team of 15+ trainers by coordinating training equipment/materials, resolving technical support issues, managing travel/accommodation budgets, and overseeing expense reports/payments
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Assistant Sales And Marketing Director | Market Research | Brand MarketingTherapedic Caribbean May 2017 - Aug 2018Princeton, New Jersey, UsNestled within the prestigious Therapedic brand, Therapedic Caribbean stands as a beacon of innovation and quality in the worldwide bedding sector. Leveraging the Morgan family's legacy of mattress manufacturing since 1958, Therapedic Caribbean thrives as a key player, producing patented, exclusive, and innovative sleep products. With a cutting-edge facility in Jamaica, they are at the forefront of the industry, supplying superior bedding solutions to leading retail establishments, hotels, hospitals, and institutions across the Caribbean.- Conducted extensive market and competitive research to develop strategic sales campaigns/promotions for a team of 5 sales and marketing professionals; increased annual revenue by 20% and expanded the company’s product reach into 12 new markets- Represented the company at various trade shows and ideated new ways to position the company’s brand in customer conversations, creating a robust pipeline of quality leads that allowed the sales team to exceed quarterly revenue quota by $200,000- Spearheaded a “recycled foam” campaign aimed at showcasing the company’s commitment to sustainability, enhancing its brand/reputation, and driving new sales; increased sales by 15% and garnered community/media recognition for its positive impact
Lee-Ann Baugh-Henry Skills
Lee-Ann Baugh-Henry Education Details
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Fiu Chapman Graduate School Of BusinessMarketing -
The University Of The West Indies, MonaForensic Psychology
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Denbigh High SchoolSociology
Frequently Asked Questions about Lee-Ann Baugh-Henry
What company does Lee-Ann Baugh-Henry work for?
Lee-Ann Baugh-Henry works for Onespaworld
What is Lee-Ann Baugh-Henry's role at the current company?
Lee-Ann Baugh-Henry's current role is Senior Manager Ecommerce.
What is Lee-Ann Baugh-Henry's email address?
Lee-Ann Baugh-Henry's email address is le****@****ics.com
What is Lee-Ann Baugh-Henry's direct phone number?
Lee-Ann Baugh-Henry's direct phone number is +130570*****
What schools did Lee-Ann Baugh-Henry attend?
Lee-Ann Baugh-Henry attended Fiu Chapman Graduate School Of Business, The University Of The West Indies, Mona, Denbigh High School.
What skills is Lee-Ann Baugh-Henry known for?
Lee-Ann Baugh-Henry has skills like Customer Service, Event Planning, Social Media, Marketing, Leadership, Social Media Marketing, Teamwork, Research, Microsoft Office, Event Photography, Events Coordination, Brand Awareness.
Who are Lee-Ann Baugh-Henry's colleagues?
Lee-Ann Baugh-Henry's colleagues are Sandra Kiprijanovska, Marli Swanepoel, Austin Heyneke, Ryan Hawell, Amelia Sharp, Rhian Camposeo, Abigail Hamilton.
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