Ceremony is a brand strategy team in Indianapolis. We make brands that make belief.

Eli Lilly increased the investment in its Indiana manufacturing site to $9 billion to boost the production of drugs for chronic diseases and create hundreds of new jobs. This investment reinforces Lilly's commitment to Indiana and positions the state as a leader in advanced manufacturing. I'm excited to be working with the expansion team on branding and strategic communications to ensure the LP1x project's success.

Oversee multimillion-dollar key accounts, leading cross-functional teams to deliver integrated marketing campaigns and exceed client expectations. Develop and execute strategic initiatives to drive revenue growth and market leadership.

Developed and executed comprehensive digital marketing strategies for Bel-Ray and Royal Purple, aligning with C-suite objectives. Led cross-functional teams to optimize digital performance, enhance brand reputation, and drive revenue growth.

Successfully orchestrated the planning and execution of advertising and marketing campaign strategies by collaborating with C-suite and senior management. This involved overseeing media planning for high-profile events like the Indianapolis 500, Grand Prix of Indianapolis, Brickyard 400, and Red Bull Indianapolis GP to ensure brand integrity, communicate brand guidelines to stakeholders, and deliver creative communications through various marketing tools. Additionally, I conceptualized and developed consumer-facing creative materials to drive ticket sales for the IMS brand and assisted with interviews and photo opportunities for IndyCar drivers at media stations and events.

Spearheaded the marketing campaign strategy and execution for the MotoGP brand, conducting research and developing specialized marketing plans. I oversaw campaigns aligned with business objectives, ensuring brand consistency, and managed tactical, channel, and content-specific marketing initiatives. Additionally, I managed communications with global stakeholders including MotoGP, Dorna, and the Fédération Internationale de Motocyclisme (FIM). I also produced Motorcycles on Meridian, a two-day motorcycle rally, coordinated with City officials for permits and security measures, facilitated communication between riders and media, handled public relations activities, and ensured the effective promotion of the sport through various channels.

Developed and executed strategic firm-wide events to enhance brand visibility and drive business development. Collaborated closely with C-suite to manage crisis communications and optimize marketing channels. Implemented data-driven strategies for CRM, email marketing, and social media to maximize ROI on sponsorships and client engagement.

I led group tennis lessons and directly supervised 7-12 camp counselors and 50+ tennis camp participants. I was responsible for managing all financial, administrative, and budgetary operations during the tennis camp. This included interviewing, hiring, and training all camp counselors, coordinating registration for all tennis camp participants, and preparing daily, weekly, and monthly participation counts.

Responsible for providing a safe and comprehensive intramural sports program that met the recreational needs of University of Iowa students and staff. This included creating event press releases, locally distributing program flyers, and advertisements in local newspapers and magazines, managing leagues and tournaments for over 30 intramural events, training, supervising and evaluating 150 Intramural Sports Officials and 3 undergraduate Student Supervisors. In addition; conducted captains meetings to inform patrons of policies and procedures and sport specific rules, ensured accurate submission of bi-weekly payroll data for officials, scorekeepers and AT students, planned and coordinated all aspects of multiple NIRSA Regional Sports Tournaments, scheduled and supervised student athletic trainers for all intramural events, spearheaded production of all event activities and logistics, managed the ISC allocations of $35,000, supervised a comprehensive 240,000 square foot recreational facility which include scheduling, opening, closing and enforcement of all rules and regulations, and enforced policies and procedures which include risk management issues.

Intramural Sport SupervisorLifeguardFitness InstructorSport Official