Marketing Representative
Current• Responsible for developing and managing pipeline activity through the CRM system with a focus on identifying and developing new referral office prospects in a 40 mile radius• Expand on new business development and culminating existing referral base to increase referrals by 25% in two years• Coordinate and organize a wide variety of events for referral base including annual toy drives to donate over 200 toys to Dell Children’s hospital, 20+ lunch and learn meetings, 2 continuing education classes, and quarterly staff team building• Introduce referral retention plan to consistently communicate patient information with referring offices, face-to-face marketing to build rapport, personalized marketing strategies based on referral rating, and patient feedback • Effectively manage all front desk administrative tasks and procedures to ensure proper office workflow such as answering phones, verifying patient insurance, presenting treatment plans, checking patients in and out, and putting together charts• Oversee schedule and act as a liaison between two doctors, five assistants, and 20+ patients daily• Develop and maintain social media channels (Facebook, Instagram) to increase reach by an average of 32% each year• Create and distribute marketing materials including creating the content, overseeing the design artwork, and ensuring the quality of print met all standards for material such as flyers, pamphlets, promo cards, and free giveaways
