Providing strategic consulting services to B2B and B2C companies:- Partner with clients to develop and execute comprehensive demand generation strategies- Drive measurable revenue growth through strategic marketing initiatives- Transform marketing programs to deliver consistent, predictable results- Guide teams through change management and program optimization

Leading a high-performing educational services franchise focused on personalized learning solutions:- Drove 75% increase in sales and 64% boost in revenue through strategic growth initiatives- Achieved and maintained 76 Net Promoter Score and 5-star Google rating through exceptional service delivery- Innovated pricing model by implementing subscription-based system to improve revenue consistency- Developed automated nurturing program to enhance customer engagement across the sales funnel- Recognition: Finalist for Rookie of the Year 2021 and Spirit Award 2023

Lead a team of demand generation strategists, content marketers, business analysts and marketing technology experts to design and execute buyer-centric, process-oriented and optimizable demand generation programsDrive change management, knowledge transfer and stakeholder alignment throughout insights-driven strategy, hands-on execution and ongoing optimization of demand generation programsManage P&L responsibility for over $1 million in client accountsManage and mentor consultants in proprietary demand generation methodologyAct as internal subject matter expert in lead management best practices

Manage and mentor consultants in proprietary demand generation methodologyAct as subject matter expert in lead management best practicesManage account to deliver highest value to client with most efficient use of internal resourcesManage complex demand generation implementation and change management projects across multiple organizations and resourcing modelsProvide strategy oversight and continuity throughout strategy, implementation and optimization phases of client engagements

Uncovered buyer insights, developed buyer personas and document buyer journeyDeveloped lead management processes for how leads are qualified, scored and managed throughout the sales processEstablished content strategy and roadmap based on buyer insights and buying stageAligned technology processes to demand generation strategyKPI development and ongoing program optimization

● Re-engineered lead generation to create a sustainable, consistent demand generation engine using content marketing, marketing automation and teleprospecting team● Lead one of highest-performing teams in company who source 70% of sales pipeline ● Established stakeholder nurture program and tools to support extended sales cycle● Managed successful rebrand in tight timeframe and budget● Led implementation of Marketo marketing automation platform● Joint recipient of 4 PRSA Phoenix Awards

● Managed, created and executed demand generation via email, web site and thought leadership to increase volume and quality of early stage sales pipeline● Developed collateral and sales tools to support initiative-based marketing programs● Designed and managed most successful webinar series in company history, garnering single audiences of up to 1200 attendees● Implemented Pardot marketing automation platform

● Managed re-positioning effort including messaging development, PR, analyst relations, look & feel and tools to support sales efforts● Complete site overhaul of web site to create a useful sales tool reinforcing new positioning, including thought leadership, demos and a strong stakeholder focus● Wrote and managed collateral, articles, press releases, e-mail campaigns● Part of team implementation of Eloqua

● Directed lead generation efforts resulting in $11 million in pipeline business in 2004● Managed branding for two of top 10 most recognized brands in highly fragmented market● Planning and execution of all US marketing activities for two brands serving distinct vertical markets● Managed operations between onshore and offshore marketing team● Conducted research for new micro-verticals and execute campaigns to penetrate● Planned, managed and marketed highly successful private industry summits

● Drove product launch strategies to deliver high-impact product introductions including collateral, advertising, direct mail, on-line promotion, case studies, sales channel readiness and events● Defined and communicated strategic vision for products● Identified opportunities and developed information to define markets, market potential, competition and product requirements● Conducted and specified marketing requirements for market and customer research● Planned and executed lead generation programs, integrated them into existing sales processes and tracked their effectiveness● Developed sales tools including total cost of ownership calculators, scripting, proposals● Created and delivered product sales training● Wrote for and managed the creation of corporate communications including business unit collateral, shareholder communications, industry articles and internal newsletter