Lee Ann Havenga Email & Phone Number

Flagstaff, Arizona, United States

Mining and leveraging customer insights to create experiences that are real and relevant to customers.

Flagstaff, Arizona Area

Concentration in five focus areas: Function, strategy, engagement, efficiency, and effectiveness. A new divisional role, I’m thrilled to bring best practices to our team so that we can engage physician and provider segmented targets in ways that bring the most value to our customers. What I do: Make, and guide others to make, insight-based recommendations to deliver communications that solve problems for customers, wherever they are at along the customer journey. How I do it: Know the customer better than they know themselves. Only recommend strategies that we can be of true value to customers. Be curious about everything. Who I collaborate with: All of our Communication strategists (MarCom, content, digital), strategic marketers, product specialists, research gurus

Flagstaff, Arizona Area

Lead the development of solid value props, messaging matrices, and creative campaigns.What I did: Develop functional tools and processes for use across the Medical Products Division. Guide teams to uncover differentiated value propositions to use as the foundation to then direct creative and claim message development. How I did it: Collaborate with internal stakeholders to work through the divisionally adopted “Big Picture 5-box Tool” to identify: the current and desired behaviors, the "reasons to believe" that will drive behavior change and why it matters to the customer. With a solid understanding of how our products can be of value to a customer segment, I guide creatives to develop foundational and creative messages to attract, engage, and influence physicians and providers. Who I collaborated with: strategic marketers, product specialists, research gurus, creative agencies, legal and regulatory teams

Flagstaff, Arizona Area

Brand strategy for Peripheral Vascular and Dialysis Access products and portfolios. What I did: Develop and implement MarCom integrated communications strategies on time and within budget. How I did it: Understand the marketing strategy, customer, competitor, market place, and channels to engage customers for maximum return on marketing objective. Who I collaborated with: strategic marketers, product specialists, research gurus, in-house creatives, external agencies (creative, media, research, and PR)

Illinois

What I did: Founded a creative collaboration agency. Across three locations, we combined experience, expertise, and enthusiasm. We were passionate about helping companies articulate and execute their marketing strategy by developing and implementing creative communications.How I did it: Our process guaranteed no “creative drama,” just clear objectives with creative solutions to match each one. We promised real, relevant communications to resonate with audiences.Specialties: brand positioning, development, and communications. Known for: Work in the tourism, medical, architectural, and engineering industries.