Leeann M. Lee Email & Phone Number

Firmwide (Resident In Orlando Office)

Responsible for the Business Development and Marketing department’s technology infrastructure, tools and functions that support the firm’s business development and marketing efforts. Areas of oversight include: marketing systems and platforms (including integration and production), experience and knowledge management, directories and rankings, proposal development and RFP response processes, cross-functional special projects and overall department operational efficiency.Primarily responsible for the firm’s marketing systems and tools, championing new technologies, spearheading integration efforts and managing department onboarding/training.Examines and improves department processes, ensuring consistency and efficiency, encouraging collaboration and measuring results.Serves as a central point of contact for cross-functional business development project requests involving other departments.

Firmwide (Resident In Orlando Office)

Serve as a senior strategic advisor to the firm's attorneys and business development professionals on high-stakes acquisition efforts - including responding to formal RFPs, developing proposals/pitches and preparing for client presentations. Contribute directly to the firm's steadily increasing success rate with formal proposals and its double-digit increase in overall business development pitch and presentation activity.Advise attorneys and business development professionals on industry best practices to win new business or expand existing client relationships.Serve as project manager and trainer for the firm's first third-party proposal builder software, which aggregates content, allows for customization and generates documents for transmittal to clients. Lead a project team examining potential vendors for an overhaul of marketing technology systems - including website, proposal system, experience management database and client relationship management (CRM) platform.Establish and advocate the use of consistent, proven processes for the creation of RFP responses, proposals, pitches and client presentations. Encourage use of Legal Lean Sigma tactics - systematic process improvement/project management approaches.Create customized business development content for use in proposals, pitches and presentations.Coordinate with content specialist focused on identifying, collecting and verifying key examples of firm experience across all practice areas for use in proposals and other materials.Ensure proposals, pitches and client presentations align with the firm's brand and messaging.Coordinate with manager focused on creating and maintaining an alumni program for former attorneys of the firm, uncovering potential opportunities for additional business development.

Firmwide (Resident In Orlando Office)

Provide strategic guidance to the firm's business development professionals and attorneys on high-stakes competitions including formal RFPs, proposals, pitches and client presentations.Advise on industry best practices to create winning proposals and presentations.Manage the creation and implementation of the firm's first third-party proposal builder software, which aggregates content and information from multiple sources for ease of access by the team, allows for significant customization and tracks success rates. Establish and advocate the use of consistent, proven processes for creation of RFP responses, proposals, pitches and client presentations. Provide project management assistance and strategic guidance to collaborative teams working on high-profile, multi-practice RFP responses.Collaborate with in-house technology resources to create and enhance systems related to proposal, pitch and presentation development.Manage tools designed to aggregate firm experience and qualifications language, and encourage business development professionals to update and utilize the tools.Create customized business development content for use in proposals, pitches and presentations.Ensure proposals, pitches and client presentations align with the firm's brand and messaging.Serve as the strategic business development resource for the firm's largest industry team and for one of the firm's key account teams.

Serve as the key business development resource for the Orlando office and for the firm's industry teams, including Healthcare, Hospitality, Automotive and Energy. Manage cross-functional and cross-office targeting efforts; compile and analyze research on industries, potential clients, and competing firms; create RFP responses, proposals and pitches to secure new work; develop strategies to increase business with high-value clients; coordinate ongoing client/potential client communications; facilitate client/attorney contact opportunities through effective event planning; serve as a liaison for local and national PR efforts.

Orlando, Florida

Primary business development resource for the firm's central and north Florida regions. Created successful client targeting programs, managed multiple RFP responses and pitch development projects simultaneously, and coordinated numerous educational seminars for clients. Also served as a liaison with outside PR firm to identify opportunities and assisted partners with the creation and implementation of their individual marketing plans. Played a key role in the onboarding of lateral-hire partners and the creation of a new firm website.

Orlando, Florida Area

Directed the firm's business development and marketing efforts during a period of significant growth. Managed the firm's rebranding process, which included new graphic identity, collateral materials, website and letterhead. Managed successful RFP response and pitch teams to secure new business with public- and private-sector clients. Coordinated numerous educational seminars for clients and oversaw client entertainment events - including annual holiday parties that would routinely attract more than 1,000 clients and friends of the firm. Developed a client interview program to obtain constructive feedback and explore opportunities to expand business.

Orlando, Florida Area

Managed the national accounts program for subscribers of the AVATAR online travel booking system - individual AAA clubs that had implemented the software in their travel offices. Marketed the system to AAA clubs through demonstrations and promotional materials. Oversaw the training and system implementation functions.

Orlando, Florida Area

Managed the development of marketing, public service and internal communication pieces - including the association's annual report and brochures promoting AAA services to members. Served as the editor of the organization's weekly internal business-line publication and monthly internal travel industry update. Edited and supervised development of the association's original intranet. Acted as a member of the editorial team for all other internal publications.

Master Of Arts, English Literature

Activities and Societies: Graduate Student Association, Homecoming Executive Committee, Omicron Delta Kappa.Graduate Teaching Assistant.

Bachelor Of Science In Communications, News Journalism & English Literature, Summa Cum Laude

Activities and Societies: Delta Gamma Sorority, Greek Week Chair, Panhellenic Executive Committee, Miami Hurricane newspaper, Resident.