For three decades, I have focused on providing strategic business development, knowledge management and communications guidance to audiences in varied industries including law, travel, education and software marketing. During my 25 years in the legal marketing field, I have managed marketing technology projects, strategic client acquisition pursuits and business development programs for firms with attorney headcounts ranging from 70 to more than 1,000. I lead successful targeted efforts that help drive firm revenue and enhance relationships. My work includes: - Implementing innovative marketing technology solutions for knowledge management, client relationship tracking and proposal development.- Creating winning approaches to business development pursuits, including management of proposals and pitches resulting in client engagements that lead to millions of dollars in client collections each year.- Leading multi-step strategic client development initiatives, providing attorney coaching and project management guidance.- Developing marketing content infrastructure programs and systems that drive department activity and work product. - Collaborating with stakeholders on innovative internal and external communications programs. I hold a Legal Lean Sigma White Belt certification (process improvement and project management) from the Legal Lean Sigma Institute.I also possess a background in academic instruction and research.Areas of focus: Strategic pursuit management - including high-stakes proposal and pitch efforts, content creation, targeted business development, development and oversight of marketing technology platforms, process improvement, industry and company research, client relations.
Listed skills include Marketing, Strategy, Marketing Communications, Corporate Communications, and 18 others.