With over 20 years of experience in digital marketing, I am a passionate and award-winning media thought leader who spearheads sustainable business models in brand and acquisition campaigns. As the Head of Global Strategy at Strike Social, I leverage my expertise in YouTube and paid social media to build visibility and adoption of our technology and data science solutions across a portfolio of global clients and agencies.I thrive on taking on risk and challenges, and on creating value for my company and partners. In my different roles, I've served as a sales lead, strategy lead and on some accounts a relationship lead delivering consistent revenue and profitability growth. I help lead our go-to-market material, serve as a Paid Social and YouTube subject matter expert, and delivered insights and analytics that drive performance and innovation. Previously, I held senior media roles at iCrossing and Digitas, where I managed omnichannel digital campaigns, budgets, and teams for prominent financial and sports brands. Some of my notable achievements include launching and executing the first Small Business Saturday campaign for American Express, which won a Cannes Lion and two Grand Clio Awards, and developing the first centralized media campaign for NBA Global League Pass
Listed skills include Thought Leadership, Facebook, Positioning, Digital Strategy, and 37 others.