Lee Baler Email & Phone Number

Chicago, Illinois, Us

As I exceed my 6 year mark at StrikeSocial, my roles and responsibilities have expanded beyond what I ever anticipated. As the need for expertise and clarity in YouTube and paid social media activation expands, I'm fortunate to have an audience across a portfolio of clients at global holding companies, independent agencies and brand direct business. A bit of what I do: • I took over US Sales in the fall of 2019 and managed the US sales team through Q2 of 2024, helping to grow our annual revenue and profitability. • Developed Strike’s go to market material for YouTube and our Paid Social offerings • Serve as one of Strike’s subject matter experts across platforms in front of our largest global clients. • Initiated and negotiated key partnerships that have brought in sustained revenue • Maintained the role of Relationship Lead for some of Strike’s larger brand direct relationships• Continually update our reporting templates and insights to best match the changes across the platforms• Manage Strike's content team that develops case studies and thought leadership pieces across verticals and channels

New York, Ny, Us

iCrossing is an independent agency owned by The Hearst Company. We functioned as a channel agnostic, business outcome oriented group. In my role at iX, I managed a team of Media Planners/ Media Strategists in our NY and Arizona offices managing over $100MM in digital investment. As the planning lead, my teams determined the distribution of budget across paid search, paid social, programmatic (both self-serve and managed solutions), and direct site efforts. I had to be able to speak to all digital channels. In my tenure at iCrossing, I directly helped grow the Humana and NBA accounts into omni-channel efforts. Both were digital direct response, touched various brands and in the case of NBA for International League Pass, was a global account. In addition, I worked with our planning and audience teams on current iCrossing acquisition and prospecting remits for national eCommerce efforts, insurance policies, digital subscription services, app downloads and recruitment efforts. I served as the national lead of the iCrossing Media Council. We standardized the planning process, technologies leveraged and partners utilized across the 6 iCrossing officesWorking with our key partners, I helped maximize our investment and access across iCrossing offices.In conjunction with our operations and new business teams, I helped determine which tools, services and training we are licensing for the teams

Boston, Massachusetts, Us

I worked across some of Publicis premier financial clients throughout our New York, Boston and Chicago offices. In this role I stretched across teams and mediums to help bring forward brand and direct response strategies and tactics that extend conventional media tactics. One of my responsibilities on our cross media capability was to work across an interoffice agency team meeting with technologies and solutions that can help bridge the divide between digital data and traditional planning. Initially called IDIOM, PeopleCloud is now a tentpole of Publicis' pitchesDuring most of my Digitas tenure, I managed teams who worked on brand, social and acquisition efforts for American Express, most notably OPEN for Small Business. I'm proud to have been intricately involved on launching efforts like OPEN Forum, Small Business Saturday and AMEX's Pay with Points on Amazon. 10 years later, I'm thrilled to see many of those campaigns still existing as robust entities in our digital ecosystem.The team I helped develop helped grow Acquisition, Spend and Usage options for American Express and OPEN. This team was the most forward thinking unit in leveraging native advertising and has won multiple awards during and after my tenure.

San Francisco, Ca, Us