Lee Bartlett Email & Phone Number

Reading, United Kingdom

Basingstoke

 Delivered target sales volumes through direct marketing channels including direct mail, e-mail, press, directories, inserts, price comparison websites and display advertising activities for Home, Motor & Travel Insurance Price Comparison Website Relationship Manager including day to day management, acting as the key contact between organisations and technical teams, ensuring commercial and trading performance targets achieved Development and delivery of strategy, marketing plan and budgets across multiple communication channels to achieve new business and cross sales targets Co-ordinated with customer insight and group marketing teams to ensure the successful and efficient execution of new business marketing strategies through specific customer targeting, data modelling and performance analysis Launched agile test and learning methodology, applied to test programme to improve campaign targeting and execution, maximising commercial benefits Enforced customer centric creative/design within marketing materials and customer sales journeys in line with Group Marketing strategy, brand guidelines and regulatory requirements, from initial agency creative briefing through development and delivery to campaign evaluation Lead liaison with internal teams, media owners, media and external creative agencies  Line management of a small team, setting objectives, coaching and providing personal development support Forecasting of call centre new business performance metrics and new business mailing & call volumes Undertook Insurance Marketing Risk Coordinator role, ensuring all business risks, controls and incidents accurately reviewed, maintained and updated, with reporting in monthly executive meetings Spearheaded the Insurance Complaints Forum, acting as Complaints Champion to ensure constant analysis and oversight of complaint volumes, trends and root cause analysis.

Responsible for the day to day management, development and implementation of direct marketing campaigns for B2C manufacturer partnership acquisition programsCollaboration with multiple stakeholders within and external to the business to align marketing campaigns to business and contractual obligationsManagement of call, sales and financial budgets and forecastingIntroduction of online portals for customer journeys, analytics and agile testing methods for creative copy.

Responsible for acquisition and retention volumes and revenues for the AA Affinity Programme, specialising in Employee Benefit Scheme propositions, partnership marketing, and new business development.Activities and achievements included: Attended multiple employee benefit events and production of all supporting marketing collateral to promote offers to the market place, direct, through affiliate networks and via employee benefit providers Introduction of pricing trials and short term tactical promotions through testing plans, evaluation and adoption with employee benefit providers Full analysis of customer base, competitors, literature, pricing and communication channels Successful negotiation, launch and management of new commercial partnerships resulting in 85% increase vs sales budget in 2009 & a 49% increase in 2008.

Supplier of interior plantation shutters and wooden Venetian blinds in the UK & Ireland. Particular areas of responsibility include;• Brand & Channel Management• New Product Launch & Advertising• Lead Management • Competitor Analysis• Website redesign and management• PR & Exhibition Management

Worked on behalf of the Optical Networks Business Unit covering the UK & Eastern Europe. Responsibilities included;• Jointly developing targets and account plans with the Market Units and conducting quarterly business reviews.• Successful management of supplier and partner relationships to secure business, utilising the most appropriate resources.• Responsible for developing pricing analysis, and strategic business case assessment for undertaking multi million pound projects.• Full commercial responsibility to the end customer including pricing of contacts, inventories and forecasts, including competitor analysis• Managing and motivating local companies to meet and exceed sales forecasts and financial targets.• Profit and Loss responsibility for respective Market Units/Accounts.• Co-ordination of internal resources for winning and implementing large turnkey solutions.