I lead marketing strategy for Risk Advisory & Compliance and Deal Advisory Services at Moss Adams.

I oversaw strategic marketing for GuideStone's Investments line of business with oversight of brand awareness and lead generation through sponsor relationships, events, content development, digital marketing, social media and public relations. While at GuideStone, I helped reimagine our participation in Kingdom Advisors annual conference and oversaw the launch of the inaugural Kingdom Impact Report, showcasing our Impact Investing strategy.

As a senior manager on the Deloitte Audit & Assurance marketing team, I led strategic marketing for four work streams: Deloitte Tax and Audit & Assurance cross-business go-to market strategy, Talent marketing, and for both the Central Region Strategic and North Texas Platinum Growth Markets.-I won a Deloitte Green Globes Gold Award for building a webinar that trained 4,000+ professionals to build their brand on LinkedIn to grow the business. The learning content that our team developed is now delivered multiple times a year, as part of audit professionals' growth training.-I launched a regional webinar series yielding significant MQLs and wins to drive revenue.-I developed a LinkedIn long-form post series on behalf of regional leaders averaging 115K+ impressions per post to help build the brands of our thought leaders.-I managed tailored paid (290K+ impressions) and organic LinkedIn Brand Awareness campaigns in a number of markets to build our brand and build awareness of service offerings.While at Deloitte, I developed our talent by serving as a coach for a number of professionals from associate to manager level, by serving as an Employee Resource Group (ERG) leader and member of our North Texas Inclusion Council, as a Well-Being Ambassador and Facilitator delivering Johnson & Johnson Corporate Athlete Sessions to Deloitte Employees.

I led relationship development contributing to revenue generation across markets, lines of business, and industries for Deloitte's Alumni (former employees) population with the intent to drive revenue and recruit talent through programming such as networking and CPE events, market segmentation, social media outreach and opportunities, and eminence opportunities. -I managed budgets, measured and tracked KPIs to evaluate efficacy of activations and adjust as needed. I also oversaw leveraged teams to achieve desired outcomes including event services, Green Dot Agency and external vendors.-I drove revenue at priority accounts through alumni programs and I created opportunities for relationship development through Adopt-an-Alumni campaign and Next Gen events.

In this role, I provided strategic marketing counsel to the Office Managing Partner and four business unit leaders. -I wrote winning award nominations featured in the Dallas Business Journal to drive the personal brand of our leaders.-I led marketing activites for the North Texas CFO Forum for CFOs of companies with revenue of $1 billion+ and managed the launch of our Directors’ Series event for corporate board members in the Dallas market and led MidAmerica team for delivery in all regional markets which exceeded attendance goals. -I served as a Lead Client Marketer (LCM) for three prominent accounts and drove the account marketing strategy. I was also selected for leadership roles as a Deloitte University Ambassador, DFW People Committee Member, Impact Day Project Leader and United Way Team Leader.

I was a member of the team that completed a winning nomination for Deloitte Consulting as one of the 2008 Honorees in Consulting magazine’s 1st Annual Achievement Awards for Excellence in Diversity.

In this role, Irovided strategic leadership for more than 60 key events of up to 1,000 + attendees on behalf of senior executives each year. I negotiated vendor contracts of nearly $1M annually and reduced 2006 total event venue spending by 7%.-I contributed to event collateral that won 2007 American Inhouse Design Award from Graphic Design USA.