Senior Vice-President, E-Commerce (Promoted From Vp In 2022)
Ninewest.com / Easyspirit.com / Marcfisherfootwear.com / Earthshoes.com / Rockport.com / Hunterboots.comTook over $1.5 million e-commerce department in 2017 and grew it to $170 million in 6 years through a combination of acquisition and same-store comp growth of 20-300% per brand. Integral to this growth was the introduction of a lean fast-action team and application stack capable of launching or absorbing $30-$50 million businesses in under 60 days without loss of business. This team has successfully onboarded (and subsequently set all-time business records for) brands such as Nine West, Hunter Boots, Earth Shoes and more.Additionally, as a key member of the executive team, I’ve been fortunate to develop strong relationships between and within departments that have been pivotal in pushing the company forward, including unified buying strategies, unified product enrichment and asset management strategies and multi-national expansions among many others.Key Accomplishments Include:Took business from $1.5 million to $170 million in 6 years.Grew customer file to over 10 million unique footwear buyers.Comp store growth on every brand we’ve taken over.Large reductions in operating expenses relative to prior ownership.Successful allocation of $20 million + advertising budget generating over a $4 ROAS across Google, Meta, Tiktok, Criteo, Email (Klaviyo, Listrak and others) and more.Development of lean rapid-deploy processes and support infrastructure that has allowed the company to say yes to deals others had to pass on.
