Ninewest.com / Easyspirit.com / Marcfisherfootwear.com / Earthshoes.com / Rockport.com / Hunterboots.comTook over $1.5 million e-commerce department in 2017 and grew it to $170 million in 6 years through a combination of acquisition and same-store comp growth of 20-300% per brand. Integral to this growth was the introduction of a lean fast-action team and application stack capable of launching or absorbing $30-$50 million businesses in under 60 days without loss of business. This team has successfully onboarded (and subsequently set all-time business records for) brands such as Nine West, Hunter Boots, Earth Shoes and more.Additionally, as a key member of the executive team, I’ve been fortunate to develop strong relationships between and within departments that have been pivotal in pushing the company forward, including unified buying strategies, unified product enrichment and asset management strategies and multi-national expansions among many others.Key Accomplishments Include:Took business from $1.5 million to $170 million in 6 years.Grew customer file to over 10 million unique footwear buyers.Comp store growth on every brand we’ve taken over.Large reductions in operating expenses relative to prior ownership.Successful allocation of $20 million + advertising budget generating over a $4 ROAS across Google, Meta, Tiktok, Criteo, Email (Klaviyo, Listrak and others) and more.Development of lean rapid-deploy processes and support infrastructure that has allowed the company to say yes to deals others had to pass on.

Worked directly under legendary CEO Dorothy Cann-Hamilton with Marketing team to launch a highly-successful alumni (including Bobby Flay, Cristina Tosi, David Chang and others) driven direct marketing campaign across print / social / google / meta / 3rd party sites / student sites & more. Our efforts reversed multi-year declines in applications and prospective students, growing both critical metrics by 30%.

Marcecko.com / SlamXHype.com / UNLTD.com / Big Sean’s AuraGold.com + Many OthersLead 20-member team overseeing all marketing and online activities for multiple brands under Ecko portfolio. P&L responsibility and oversight of merchandising, marketing, development & fulfillment.

Delias.com / Alloy.com / CCS.com; $110 Million/yr.Worked directly under direct-marketing expert Walter Killough (Formerly of J Crew) learning the craft of direct-response marketing. Responsibilities included complete P&L & Operational responsibility for the 3 sites (combined volume in excess of $100 million/year), coordination with the Catalog teams, oversight of Email, SEO, SEM, Affiliates and the launch of Social upon the emergence of Facebook.

Bloomingdales.com & Wedding Channel; $110 Million /yr.Lead a 4-member sub-team in a complete relaunch of $35 million Bridal Registry including in-store omni-channel operations audit resulting in 20% growth in sales over 2 years and lead the 8-member e-Commerce team in the successful relaunch of the core Bloomingdales.com site at the time to align to the catalog assortment.Partnered with the EVP/DMMs of Cosmetics, Men’s and Home to bring those categories to Bloomingdales.com for the first time and before Macys.com (which had never happened until then). Partnered with the EVP of Store Marketing to re-integrate Bloomingdales.com into the store mailings adding a billion print impressions per year.

380 Store Locations; $150 Million/yr.Executed an aggressive recruiting effort to bring in new, more modern, and more recognizable businesses into the licensed store-within-a-store concepts within the Macy's doors. Executed the successful rollout in many doors including Herald Square, of: T-Mobile, Starbuck's, Barney's Coffee, Charles Jourdan and more.

5 Store Locations / Trade Shows / Sub-distributorLaunched a Pop Culture, Comics and Music store in 1986 while still in High School. Expanded to 5 stores including one licensed location. Sold to larger regional chain in 1996.