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Lee Bissonnette is listed as Entrepreneurial E-Commerce SVP & Digital Marketing expert with 20 years' experience driving exceptional performance for businesses ranging from $10 million to $175 million based in New York City Metropolitan Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Lee Bissonnette.
Lee Bissonnette previously worked as SENIOR VICE-PRESIDENT, E-COMMERCE (Promoted from VP in 2022) at Marc Fisher Footwear and Chief Digital Officer (CDO) at International Culinary Center. Lee Bissonnette studied at University Of Central Florida.
At Marc Fisher Footwear, my leadership over the past 7.5 years has transformed a modest $1.5 million e-commerce department into a powerhouse generating $170 million. This remarkable growth is a testament to our ability to seamlessly integrate major brands like Nine West and Hunter Boots, setting all-time business records through strategic acquisitions and consistent same-store comp growth.My expertise extends to creating and leading high-performance teams adept in cpc customer acquisition, social media strategy and brand storytelling. We have successfully launched a dynamic, lean fast-action team capable of rapidly onboarding new ventures, ensuring uninterrupted business flow and immediate impact. Our collaborative efforts have consistently delivered significant comp growth, exemplifying a forward-thinking approach in the digital marketing space.
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Greenwich, CT, US
Ninewest.com / Easyspirit.com / Marcfisherfootwear.com / Earthshoes.com / Rockport.com / Hunterboots.comTook over $1.5 million e-commerce department in 2017 and grew it to $170 million in 6 years through a combination of acquisition and same-store comp growth of 20-300% per brand. Integral to this growth was the introduction of a lean fast-action team and.
New York, NY, US
Worked directly under legendary CEO Dorothy Cann-Hamilton with Marketing team to launch a highly-successful alumni (including Bobby Flay, Cristina Tosi, David Chang and others) driven direct marketing campaign across print / social / google / meta / 3rd party sites / student sites & more. Our efforts reversed multi-year declines in applications and.
New York, New York, US
Marcecko.com / SlamXHype.com / UNLTD.com / Big Sean’s AuraGold.com + Many OthersLead 20-member team overseeing all marketing and online activities for multiple brands under Ecko portfolio. P&L responsibility and oversight of merchandising, marketing, development & fulfillment.
New York, NY, US
Delias.com / Alloy.com / CCS.com; $110 Million/yr.Worked directly under direct-marketing expert Walter Killough (Formerly of J Crew) learning the craft of direct-response marketing. Responsibilities included complete P&L & Operational responsibility for the 3 sites (combined volume in excess of $100 million/year), coordination with the Catalog teams.
New York, NY, US
Bloomingdales.com & Wedding Channel; $110 Million /yr.Lead a 4-member sub-team in a complete relaunch of $35 million Bridal Registry including in-store omni-channel operations audit resulting in 20% growth in sales over 2 years and lead the 8-member e-Commerce team in the successful relaunch of the core Bloomingdales.com site at the time to align to the.
New York, NY, US
380 Store Locations; $150 Million/yr.Executed an aggressive recruiting effort to bring in new, more modern, and more recognizable businesses into the licensed store-within-a-store concepts within the Macy's doors. Executed the successful rollout in many doors including Herald Square, of: T-Mobile, Starbuck's, Barney's Coffee, Charles Jourdan and more.
5 Store Locations / Trade Shows / Sub-distributorLaunched a Pop Culture, Comics and Music store in 1986 while still in High School. Expanded to 5 stores including one licensed location. Sold to larger regional chain in 1996.
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Lee Bissonnette is listed as Entrepreneurial E-Commerce SVP & Digital Marketing expert with 20 years' experience driving exceptional performance for businesses ranging from $10 million to $175 million.
Lee Bissonnette is based in New York City Metropolitan Area, United States, United States.
Lee Bissonnette has worked for Marc Fisher Footwear, International Culinary Center, Marc Ecko Enterprises, Delia*S, and Bloomingdale'S.
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Lee Bissonnette studied at University Of Central Florida.
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