Lee Bodkin, Mfa, Acc Email & Phone Number

Southbury, CT, US

Portland, Maine, US

Austin, Texas, US

Danbury, Connecticut, US

• As an integral member of the senior leadership team, I led the development and execution of strategic plans and messaging that incorporated the mission, vision, and growth priorities for one of Connecticut's largest.
• Improved internal communications and organizational culture with coaching and training rooted in Search Inside Yourself, a mindfulness-based leadership program.
• Provided instruction and support in practical mindfulness, emotional intelligence and leadership tools that helped to reduce stress, improve focus, communication, and productivity.
• Led development and execution of core values, shaping culture and fostering trust; facilitated communication between senior leaders and front-line staff using coaching skills.
• As the face of the agency, fostered relationships with key stakeholders and media; collaborated with community leaders and organizations.
• Strengthened communication with strategic and tactical communication tools, including a branded intranet site that connected 20 diverse programs; provided planning and coaching for crisis communications management.

New York, NY, US

• Wrote and edited a diverse slate of digital content for national clients, including articles for native advertising and the client’s owned/operated websites, blogs, and social programs.
• Contributed to the development of messaging and branding strategies for Fortune 500 companies; participated in weekly team meetings to evaluate projects.
• Collaborated with videographers to develop and write original video programming for national clients.

New York, NY, US

• Developed and executed a marketing communications strategy for the launch of a state-of-the-art cancer center in collaboration with the department chair and physicians.
• Spearheaded the strategic messaging for a city-wide and national ‘real people’ print and digital ad campaign; worked closely with the patients to tell their stories.
• Executive producer for promotional videos; prepared talking points and provided coaching to physicians; developed a video-based interface for the iPad for patient education, a first for NYU Langone.
• Oversaw design and development of branded print and digital collateral, including websites, social programs, and newsletters for medical practice and academic programs.

• Administered the day-to-day operations of five publications, websites, and social media channels.
• Generated story ideas and wrote articles; planned, assigned, and edited content.
• Commissioned stories and art; oversaw production schedules and editorial calendars; supervised editorial staff and freelancers.

• Wrote copy for brochures, packaging, advertising, and marketing collateral.
• Ensured adherence to brand guidelines.
• Served as the point of contact with clients; liaison between the client and the creative team.
• Managed budgets and day-to-day operations.

Mfa, Creative Writing

Bs, Communications

Education record

Coaching