🧑‍💻Lee Brown Email & Phone Number

Author of the Peter "Bales" Bailey series. Book 1 Bales & Co is out now on Amazon https://amzn.eu/d/02Sr5xT

Evesham, Worcestershire, Gb

I helped clients with their online businesses. Areas I can help with are strategy, digital marketing (including PPC, SEO, Social, Email, Retention), Customer Experience and CJO/CRO.

London, London, Gb

I was responsible for all things digital and customer experience.

Peterborough, Cambridgeshire, Gb

Lead and managed a £90M online division comprising of seven websites with P&L responsibility. Initially commenced work as a Consultant and progressed to working on the Board after a week of employment. Managed projects, teams of approximately 45 individuals, taking on responsibility as the “go to expert” to build completely new websites for idealworld.tv and createandcraft.tv. Websites created and implemented improved conversion resulting in £5M additional revenue which was a 7% increase. Also new websites were more live TV centric with live streaming and live TV scheduleManaged and launched a multi website platform design and build project for the Pure Play websites using Mangento Enterprise and linking in with multiple in house systemsIdentified and introduced search and affiliate marketing in house increasing ROI for both, saving over £100k in agency feesIntroduced cost saving strategies resulting in an additional £150k per annum cost reduction by streamlining the use of web applications and outside agenciesTurned a loss making (c £250k loss) pure play division into a profitable one (c £150k)Supported the continued growth of Deramores which was the largest online wool retailer in the UK, Sales £10M EBIT £1M+

Warrington, England, Gb

Joined the Executive board becoming responsible for what would grow to be an £18M turnover division with P&L and all digital/multi-channel aspects of the store portfolio after American Golf (Ag) acquired my business Onlinegolf. The online division contributed 25% of sales to the company and was a significant factor in the deal when Ag was sold to Sun Partners. Managed a team of up to 80 direct reports or individuals.Within 6 months, implemented strategies and change management which tripled Ag’s website sales turnover to £6M annual turnover run rate and from a loss of £250k to a significant contribution to a very profitable division (£1.8M EBIT on sales of £18M)Implemented a digital experience within the 106 store portfolio including click and collect, custom fitting and social media connecting Store management directly with their customer baseLaunched the first fully German translated website developed to use Euros with a German Customer Service and marketing plan

Harlow, Essex, Gb

Grew the business over 12 years, it become the largest Online golf retailer in the UK, before selling the whole entity to American Golf in a multi-million-pound deal. Negotiated with and became exceptionally respected by suppliers such as Nike, Adidas, TaylorMade, Callaway and TitlestCreated the highest customer experience within the industry with a 9.5/10 rating from thousands of reviewsDeveloped 35% revenue outside the UK within the EUProduced a marketing and customer service plan for key EU countries such as Germany, France and SwedenWon the opportunity to operate a Nevada Bobs (NB) website franchise, owning two stores under the nameGrew revenues of £13.7M and EBITDA of £1.3M at sale

Responsible for 350 staff within a factory manufacturing connectors for mobile phone base stations, increasing on time delivery to customers from 50% to 95% and productivity by 10% per annum. Introduced extensive employee ownership/improvement plans, resulting in much higher staff retention and morale.Experience previously was within accounting functions

Acma, Accounting

Accountancy Foundation Course, Accountancy