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Christina is a serial "intrapreneur" in Silicon Valley with a passion in B2C tech industry. She has over 20 years of business and marketing leadership experience in accelerating growth for start-ups and leading global brands. Previously as the VP of International Growth at Chegg, Christina was the founding executive responsible for international market expansion strategy and business operations. Before this, she spent her first 6 years at Chegg as the VP of Marketing, where she helped build the marketing function, supported the company’s transition from private to public and drove growth across all businesses, reaching over 50% of college students in U.S. Prior to Chegg, she has led Marketing at Ning where she transformed customer base from freemium to premium and grew revenue by 5X. Previously, Christina served as the Head of Global Marketing for Yahoo! Mail, Search, Messenger, Answers and Groups, leading go-to-market, acquisition and retention marketing initiatives globally that touched 460 million users worldwide.
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Founder And OwnerMewmew Management LlcPalo Alto, Ca, Us
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AdvisorVarious Companies Jan 2023 - PresentGreenwich, Ct, UsAdvise high-growth companies on growth and international expansion strategy -
Founder And OwnerMewmew Management Llc May 2018 - PresentEmpowering next-gen aviators
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Founding AdvisorGlobal Class Aug 2020 - PresentSan Francisco, California, UsThought leader and contributor to The Wall Street Journal bestseller “Global Class,” a book on the future of international business, offering a playbook on how the world’s most successful companies scale globally (written by Klaus Wehage and Aaron McDaniel). As an Interpreneur and global business leader, I shared my experiences and insights from having scaled companies like: Chegg, Ning and Yahoo! to regions across the world. -
Vice President, Head Of International GrowthChegg Inc. Jan 2019 - Sep 2023Santa Clara, Ca, UsFounding VP of Chegg International, responsible for International Expansion Strategy and Business Operations. Grew the business from scratch to +1M subscribers / $xxM in revenue. -
Vp Of Marketing, OutcomesChegg Inc. Jun 2017 - Dec 2018Santa Clara, Ca, UsExtend the Chegg brand from learning success to career success. Our mission is to help solve the biggest problem for students - helping them land the job they want. -
Vp Of Marketing - Growth, Crm & OutcomesChegg Inc. Jun 2016 - Jun 2017Santa Clara, Ca, Us -
Vp Of Marketing - Head Of College, Learning Services And CrmChegg Inc. Jun 2012 - Jun 2016Santa Clara, Ca, UsBuild the Chegg brand and bring students to Chegg - to help them save time, save money and get smarter! -
Senior Director Of Product MarketingGlam Media Dec 2011 - May 2012Brisbane, California, UsResponsible for product marketing and customer growth across all Glam and Ning products. (Ning was acquired by Glam Media) -
Head Of MarketingNing Sep 2010 - Dec 2011Menlo Park, Ca, UsBuilt the Product Marketing function at Ning. Instrumental in turning around the business from freemium to premium business model. Grew revenue by +500% and customer base from 17K to 100K, which eventually resulted in Ning's acquisition by Glam Media. Responsibilities span across company positioning, go-to-market planning and execution, product launch PR, SEO, Performance Marketing, company website optimization and competitive intelligence. -
Director Of Consumer MarketingYahoo! Jun 2009 - Aug 2010Sunnyvale, Ca, UsLed the newly formed Strategic Planning function to drive strategy development and marketing intelligence, social media marketing strategy, executive brand messaging activation toolkits, and exploratory initiatives for the Consumer Marketing group. Led a 6-person team as the head of Consumer Marketing for Yahoo! Mail, Yahoo! Messenger, Yahoo! Answers, and Yahoo! Groups, responsible for all the global go-to-market initiatives across the customer base of 460MM users. -
Director Of Product Marketing, Yahoo! SearchYahoo! Aug 2006 - Jun 2009Sunnyvale, Ca, UsProduct marketing lead of Yahoo! Search. Built a team from ground up to a 5-person team responsible for all inbound and outbound marketing efforts including positioning, go-to-market planning, developer and partner marketing, and acquisition and engagement marketing. Led the multi-million dollar national marketing campaign in 2008 which increased Yahoo! Search’s top of mind awareness by 15% and reversed declining market share trend for the first time in recent years. -
Marketing Manager, Yahoo! MailYahoo! Jun 2004 - Aug 2006Sunnyvale, Ca, UsMarketing lead of Yahoo! Mail. Developed and implemented the global marketing strategy for the all-new Yahoo! Mail Beta launch. Led campaign efforts across US and key priority countries. Successfully migrated over 15% of the installed base to the Beta version at launch. Built global marketing dashboard to monitor success.Developed and led execution of the Customer Contact Strategy using online and email channels. Improved U.S. overall user retention by 10 points and reduced new user churn by 2 points. Program drove over $4M worth in network value / month. -
Insights Manager, Strategic Client InsightsYahoo! May 2003 - Jun 2004Sunnyvale, Ca, UsProvided strategic marketing insights on multi-million dollar online media programs for Yahoo!’s top clients in financial industry including TD Waterouse, AMEX, and Bank of America. Projects include conversion analysis, offer testing, consumer profiling, targeting testing, and ad awareness study. Supported business development by leveraging rich data assets to provide recommendations on custom marketing packages for clients. Represented team in multiple data product development task forces to provide input and helped shape future targeting and analytics offerings. -
E-Marketing AnalystOracle Corp, Oct 2001 - May 2003Austin, Texas, UsCoached marketers on E-Marketing’s business intelligence/reporting applications, demand generation tools, and Content Management System. Built quarterly lead reports and supported marketers to perform list building, segmentation, and campaign effectiveness analysis. Managed partnership with Business Intelligence Development Team and defined the tools/business processes for marketers to conduct data mining, analytics, and forecasting. -
Marketing ManagerVis-A-Vis, Inc Jun 2000 - Aug 2001Drove product positioning and led B2B marketing efforts which resulted in a 20% lift in client base and 33% lift in sales volume. Managed company’s website re-design, trade show event marketing, and marketing collateral production. Helped develop company’s business plan and was part of the team involved in raising seed-funding.
Christina Lee Skills
Christina Lee Education Details
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Santa Clara UniversityBusiness Adminstration -
The University Of Hong KongComparative Literature
Frequently Asked Questions about Christina Lee
What company does Christina Lee work for?
Christina Lee works for Mewmew Management Llc
What is Christina Lee's role at the current company?
Christina Lee's current role is Founder and Owner.
What is Christina Lee's email address?
Christina Lee's email address is le****@****hoo.com
What is Christina Lee's direct phone number?
Christina Lee's direct phone number is +140885*****
What schools did Christina Lee attend?
Christina Lee attended Santa Clara University, The University Of Hong Kong.
What are some of Christina Lee's interests?
Christina Lee has interest in Cooking, Badminton, Education, Poverty Alleviation, Home Improvement And Interior Design.
What skills is Christina Lee known for?
Christina Lee has skills like Product Marketing, Analytics, Online Marketing, Online Advertising, Strategy, Customer Acquisition, Market Research, Product Management, Marketing Strategy, Social Media Marketing, Start Ups, Social Media.
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