Christina Lee

Christina Lee Email and Phone Number

Founder and Owner @ Mewmew Management LLC
Palo Alto, CA, US
Christina Lee's Location
Palo Alto, California, United States, United States
About Christina Lee

Christina is a serial "intrapreneur" in Silicon Valley with a passion in B2C tech industry. She has over 20 years of business and marketing leadership experience in accelerating growth for start-ups and leading global brands. Previously as the VP of International Growth at Chegg, Christina was the founding executive responsible for international market expansion strategy and business operations. Before this, she spent her first 6 years at Chegg as the VP of Marketing, where she helped build the marketing function, supported the company’s transition from private to public and drove growth across all businesses, reaching over 50% of college students in U.S. Prior to Chegg, she has led Marketing at Ning where she transformed customer base from freemium to premium and grew revenue by 5X. Previously, Christina served as the Head of Global Marketing for Yahoo! Mail, Search, Messenger, Answers and Groups, leading go-to-market, acquisition and retention marketing initiatives globally that touched 460 million users worldwide.

Christina Lee's Current Company Details
Mewmew Management LLC

Mewmew Management Llc

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Founder and Owner
Palo Alto, CA, US
Christina Lee Work Experience Details
  • Mewmew Management Llc
    Founder And Owner
    Mewmew Management Llc
    Palo Alto, Ca, Us
  • Various Companies
    Advisor
    Various Companies Jan 2023 - Present
    Greenwich, Ct, Us
    Advise high-growth companies on growth and international expansion strategy
  • Mewmew Management Llc
    Founder And Owner
    Mewmew Management Llc May 2018 - Present
    Empowering next-gen aviators
  • Global Class
    Founding Advisor
    Global Class Aug 2020 - Present
    San Francisco, California, Us
    Thought leader and contributor to The Wall Street Journal bestseller “Global Class,” a book on the future of international business, offering a playbook on how the world’s most successful companies scale globally (written by Klaus Wehage and Aaron McDaniel). As an Interpreneur and global business leader, I shared my experiences and insights from having scaled companies like: Chegg, Ning and Yahoo! to regions across the world.
  • Chegg Inc.
    Vice President, Head Of International Growth
    Chegg Inc. Jan 2019 - Sep 2023
    Santa Clara, Ca, Us
    Founding VP of Chegg International, responsible for International Expansion Strategy and Business Operations. Grew the business from scratch to +1M subscribers / $xxM in revenue.
  • Chegg Inc.
    Vp Of Marketing, Outcomes
    Chegg Inc. Jun 2017 - Dec 2018
    Santa Clara, Ca, Us
    Extend the Chegg brand from learning success to career success. Our mission is to help solve the biggest problem for students - helping them land the job they want.
  • Chegg Inc.
    Vp Of Marketing - Growth, Crm & Outcomes
    Chegg Inc. Jun 2016 - Jun 2017
    Santa Clara, Ca, Us
  • Chegg Inc.
    Vp Of Marketing - Head Of College, Learning Services And Crm
    Chegg Inc. Jun 2012 - Jun 2016
    Santa Clara, Ca, Us
    Build the Chegg brand and bring students to Chegg - to help them save time, save money and get smarter!
  • Glam Media
    Senior Director Of Product Marketing
    Glam Media Dec 2011 - May 2012
    Brisbane, California, Us
    Responsible for product marketing and customer growth across all Glam and Ning products. (Ning was acquired by Glam Media)
  • Ning
    Head Of Marketing
    Ning Sep 2010 - Dec 2011
    Menlo Park, Ca, Us
    Built the Product Marketing function at Ning. Instrumental in turning around the business from freemium to premium business model. Grew revenue by +500% and customer base from 17K to 100K, which eventually resulted in Ning's acquisition by Glam Media. Responsibilities span across company positioning, go-to-market planning and execution, product launch PR, SEO, Performance Marketing, company website optimization and competitive intelligence.
  • Yahoo!
    Director Of Consumer Marketing
    Yahoo! Jun 2009 - Aug 2010
    Sunnyvale, Ca, Us
    Led the newly formed Strategic Planning function to drive strategy development and marketing intelligence, social media marketing strategy, executive brand messaging activation toolkits, and exploratory initiatives for the Consumer Marketing group. Led a 6-person team as the head of Consumer Marketing for Yahoo! Mail, Yahoo! Messenger, Yahoo! Answers, and Yahoo! Groups, responsible for all the global go-to-market initiatives across the customer base of 460MM users.
  • Yahoo!
    Director Of Product Marketing, Yahoo! Search
    Yahoo! Aug 2006 - Jun 2009
    Sunnyvale, Ca, Us
    Product marketing lead of Yahoo! Search. Built a team from ground up to a 5-person team responsible for all inbound and outbound marketing efforts including positioning, go-to-market planning, developer and partner marketing, and acquisition and engagement marketing. Led the multi-million dollar national marketing campaign in 2008 which increased Yahoo! Search’s top of mind awareness by 15% and reversed declining market share trend for the first time in recent years.
  • Yahoo!
    Marketing Manager, Yahoo! Mail
    Yahoo! Jun 2004 - Aug 2006
    Sunnyvale, Ca, Us
    Marketing lead of Yahoo! Mail. Developed and implemented the global marketing strategy for the all-new Yahoo! Mail Beta launch. Led campaign efforts across US and key priority countries. Successfully migrated over 15% of the installed base to the Beta version at launch. Built global marketing dashboard to monitor success.Developed and led execution of the Customer Contact Strategy using online and email channels. Improved U.S. overall user retention by 10 points and reduced new user churn by 2 points. Program drove over $4M worth in network value / month.
  • Yahoo!
    Insights Manager, Strategic Client Insights
    Yahoo! May 2003 - Jun 2004
    Sunnyvale, Ca, Us
    Provided strategic marketing insights on multi-million dollar online media programs for Yahoo!’s top clients in financial industry including TD Waterouse, AMEX, and Bank of America. Projects include conversion analysis, offer testing, consumer profiling, targeting testing, and ad awareness study. Supported business development by leveraging rich data assets to provide recommendations on custom marketing packages for clients. Represented team in multiple data product development task forces to provide input and helped shape future targeting and analytics offerings.
  • Oracle Corp,
    E-Marketing Analyst
    Oracle Corp, Oct 2001 - May 2003
    Austin, Texas, Us
    Coached marketers on E-Marketing’s business intelligence/reporting applications, demand generation tools, and Content Management System. Built quarterly lead reports and supported marketers to perform list building, segmentation, and campaign effectiveness analysis. Managed partnership with Business Intelligence Development Team and defined the tools/business processes for marketers to conduct data mining, analytics, and forecasting.
  • Vis-A-Vis, Inc
    Marketing Manager
    Vis-A-Vis, Inc Jun 2000 - Aug 2001
    Drove product positioning and led B2B marketing efforts which resulted in a 20% lift in client base and 33% lift in sales volume. Managed company’s website re-design, trade show event marketing, and marketing collateral production. Helped develop company’s business plan and was part of the team involved in raising seed-funding.

Christina Lee Skills

Product Marketing Analytics Online Marketing Online Advertising Strategy Customer Acquisition Market Research Product Management Marketing Strategy Social Media Marketing Start Ups Social Media Customer Retention Consumer Marketing Database Marketing Affiliate Marketing Marketing Digital Marketing Startup Marketing Project Management Go To Market Strategy Strategic Partnerships Management Positioning Global Marketing Conversion Optimization E Commerce Crm Partner Marketing Subscription Translation Target Marketing Web Analytics

Christina Lee Education Details

  • Santa Clara University
    Santa Clara University
    Business Adminstration
  • The University Of Hong Kong
    The University Of Hong Kong
    Comparative Literature

Frequently Asked Questions about Christina Lee

What company does Christina Lee work for?

Christina Lee works for Mewmew Management Llc

What is Christina Lee's role at the current company?

Christina Lee's current role is Founder and Owner.

What is Christina Lee's email address?

Christina Lee's email address is le****@****hoo.com

What is Christina Lee's direct phone number?

Christina Lee's direct phone number is +140885*****

What schools did Christina Lee attend?

Christina Lee attended Santa Clara University, The University Of Hong Kong.

What are some of Christina Lee's interests?

Christina Lee has interest in Cooking, Badminton, Education, Poverty Alleviation, Home Improvement And Interior Design.

What skills is Christina Lee known for?

Christina Lee has skills like Product Marketing, Analytics, Online Marketing, Online Advertising, Strategy, Customer Acquisition, Market Research, Product Management, Marketing Strategy, Social Media Marketing, Start Ups, Social Media.

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