Mochi Media is a direct response digital agency delivering holistic digital marketing campaigns with the goal of driving business results. We are experts at SEO, PPC, Social Media Marketing, Email Marketing, Affiliate Marketing, Content Marketing and Programmatic Display Marketing. We combine analytics & website conversion rate optimisation to further increase profitability and growth.- Strategise, develop, implement, manage, analyse and optimise campaigns based on targets & goals across Google (Search, PMAX, Demand Gen, Shopping), Meta (Facebook & Instagram), TikTok, LinkedIn, Taboola, Outbrain, Display, EDM and Affiliate networks- Implementing tag management tools such as GTM for all types of tags including pixel tracking, GA4, Google enhanced conversions, phone call tracking and more- Creating custom reports in Excel, PowerPoint & dashboards in GA4- Writing & creating ad copy, image ads & video ads for all paid channels- Reporting across all campaigns with actionable insights to deliver revenue generating optimisations & opportunities- Running comprehensive A/B and multivariate testing across all web assets to constantly improve conversion rates- Heavily involved in website & landing page designs with the goal of increasing click-through rates and conversion rates- Implement SEO best practices- Ensuring first to market products through close relationships with suppliers and external agencies

Managing all aspects of marketing for businesses acquired by Resimac Limited.

Fox Symes is the largest provider of debt solutions to individuals and businesses in Australia and was established in February 2000. It is a wholly owned subsidiary of FSA Group Limited, a public company listed on the Australian Securities Exchange. Brands include Fox Symes, Debt Relief, Australian Debt Reduction, 180 Group, Aravanis Insolvency, Fox Symes Home LoansManagement and development of multichannel digital marketing strategies across all brands including SEM, SEO, Affiliate Marketing, Display, Retargeting, EDM, Co-Registration, Social Media.Key Responsibilities:- Oversee all online marketing with the goal of driving continued growth and ROI across all digital channels.- Strategise, innovate, implement & optimise new SEO, SEM, Social Media, EDM, Display & Retargeting initiatives- Comprehensive bottoms up reporting across all channels and analytics- Responsible for increasing and/or maintaining company market share of 50% or over QoQ- Advising and influencing C-level / department heads in relation to digital marketing strategies and trends- Management of a multi-million dollar annual budget- Monthly, quarterly & yearly lead and budget forecasting and planning- Project management including the introduction and implementation of enterprise tracking tools and website overhauls and early adoption of HTML5 mobile responsive design- Ensuring first to market products through close relationships with suppliers and external agencies- Cross-channel campaign analysis to drive actionable insights on increasing lead volume and reducing CPA- Heavily involved in website, landing page & banner ad designs with the goal of increasing click-through-rate and conversion rates- Media buying and negotiating with publishers and suppliers- Running comprehensive A/B and multivariate testing across all web assets to constantly improve conversion rates- Manage third party agencies including planning, booking, reporting and strategy- Partnership prospecting

- Involved in the sales pitch and successfully acquiring the IAG account- Lead the initial acquisition & transition phase as Search Manager- Managed a team of two including a Search Analyst & Search Executive- Developed road maps and project plans to ensure a smooth transition from previous agency- Organised weekly WIPs with IAG & 3rd party media buyers- Analysed past campaign results and created in-depth post reports with top line account strategy and recommendations- Worked closely with media buyers to deliver offline and online integrated campaignsClient PortfolioIAG

- Management and development of search engine marketing campaigns- Responded to client briefs with search recommendations and strategies- Analysed post campaign results and created in-depth post reports with top line account strategy and recommendations- Produced competitor analysis and search trend reports with actionable insights to deliver revenue generating opportunities- Worked closely with media buyers to deliver offline and online integrated campaignsClient PortfolioPeugeotTravelzooInstitute of Chartered AccountantsCarsguideVirgin AirlinesAustralian Financial ReviewYahoo! Search marketingUniversity of New EnglandSouthern Cross UniversityPulse Marketing

- Management and development of search engine marketing campaigns- Responded to client briefs with search recommendations and strategies- Analysed post campaign results and created in-depth post reports with top line account strategy and recommendations- Created competitor analysis and search trend reports with actionable insights to deliver revenue generating opportunities- Worked closely with media buyers to deliver offline and online integrated campaignsClient PortfolioIAGTourism AustraliaHSBCeFaxCadburyEurostarNissanBayerNapoleon Perdis